The Complete Guide to Designing Visually Stunning Content (Even If You’re Not a Graphic Artist)

The Complete Guide to Designing Visually Stunning Content (Even If You’re Not a Graphic Artist)

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The Complete Guide to Designing Visually Stunning Content (Even If You’re Not a Graphic Artist)

Let’s face it: a image actually is price a thousand phrases, however a picture you made your self?

Priceless.  

Compelling photos create a connection between you and your viewers and enable you construct on that relationship. They encourage dialogue and shares.

In brief, photos convert.

In accordance to Venngage, 64 % of entrepreneurs say photos are “very important” or “essential” to their advertising and marketing technique.

But, 40 % of entrepreneurs use inventory images of their content material.

Whereas there’s nothing incorrect with the occasional inventory picture, companies that need to stand out want to take the time to create distinctive, gorgeous visible content material.

The excellent news? You don’t have to drop 1000’s on a graphic design professional. With the correct instruments and information, you possibly can create gorgeous visible content material by yourself.

On this information, you’ll study which instruments are the most effective for creating essentially the most in-demand graphics (like social media cowl images, infographics, and classy header photos) and primary graphic design ideas to assist your visible content material stand out.

Graphic Design Instruments to Create and Optimize Visible Content

You recognize you want to give you the chance to create trendy, professional-looking outcomes – however how do you do it?

Happily, there’s no scarcity of instruments providing easy-to-use graphic design platforms.

The better part is that there’s no graphic design expertise wanted to create gorgeous, share-worthy photos. You possibly can merely drag and drop the weather you need to get surprisingly good outcomes.

Even while you’re accomplished, you possibly can optimize the completed graphics to load quick and look nice on any gadget; no designer crucial!

Listed here are a few of my private favorites, together with the kinds of photos you possibly can create with them. 

Instruments to Design Your Personal Graphics

Creating graphics doesn’t require a diploma in visible arts. Drag and drop enhancing instruments make it simple to create infographics, weblog images, social media posts, and extra.

Canva

That is a full-fledged graphic design program distilled into a easy, drag-and-drop platform. It really works proper out of your browser, so there’s no enormous software program obtain or sophisticated licensing scheme to wade by means of.

Canva graphic design program

Canva permits you to create a complete host of graphics and sizing and dimensions are already taken care of.

Create all the pieces from flyers to enterprise playing cards or social media photos and infographics. Use your individual images or browse Canva’s 1 million+ inventory picture library the place you possibly can license photos for as little as $1 every.

Merely select a template as a start line (or create your individual in case you’re feeling courageous). Then, customise your colours, icons, images, and fonts to design your individual completely constructed graphic masterpiece.

how to use canvaa screenshot of fonts graphic design for beginners.

Past images, Canva additionally has a absolutely stocked library of graphical parts and shapes that type the proper backdrop for any picture. Merely search, drag and drop your method to a picture you’ll be proud to say that you simply created.

A variety of photos and types can be found – starting from social community graphics to collage-style photos and all the pieces in between.

The better part is most of Canva is free to use, aside from the picture licensing charges and added options. So you possibly can create as many graphics as you need with out restrictions. You possibly can even log in utilizing your Google or Fb account – saving you from yet one more password to bear in mind.

PicMonkey

If Canva isn’t your jam, I counsel PicMonkey. It’s a fairly related platform, however barely extra in-depth. If you need to erase backgrounds, add fonts, and even edit images, it’s a nice selection.

picmonkey graphic design screenshot
Prime options embody templates for various social media images, picture enhancing, tons of graphic parts, and loads of templates. Like Canva, it’s a drag-and-drop picture and graphic editor and fairly intuitive to use.

Pricing begins at $7.99 a month for his or her primary plan, which incorporates 1GB of cloud storage, video enhancing, tons of fonts, and premium results, templates, and touch-up instruments.

Instruments to Optimize Your Graphics

Sluggish load instances can clog up your website and eat up your bandwidth.

What’s extra, each second your guests spend ready in your web page to load is a misplaced conversion or a misplaced sale.

why page speed matters graphic design guide

Happily, a number of assets may help you tame massive photos with out the assistance of a graphic professional. You possibly can even resize or rescale them in bulk.

Optimizilla

Drag and drop up to 20 photos and shortly optimize them on the fly. You possibly can click on/faucet by means of the photographs after which use the slider bar to alter the standard and evaluate the 2 recordsdata:

optimizilla online image compressor screenshot

Optimizilla works with each JPG (images) and PNG (logos and clear photos) codecs since each of those file sorts have a tendency to be bigger in dimension. All the photos you add are routinely deleted after an hour and you’ll obtain the optimized variations selectively or all at one time.

Optimizilla is ideal when you’ve got a restricted variety of photos that want a dimension change and additionally tweak the standard of these photos visually.

EWWW Picture Optimizer

This WordPress plugin permits you to optimize photos quick. The finish outcome exhibits you ways a lot area was saved, in addition to the share of discount.

ewww image optimizer

It really works with different widespread WordPress picture plugins too, like NextGen picture gallery. If you don’t like how a diminished file dimension picture appears, you possibly can both re-optimize it with completely different settings, or restore the unique.

The plugin leverages a number of distinctive optimization utilities in a single full package deal. As a result of every particular person picture format has other ways of conserving file dimension, each has its personal distinctive utility to compress photos with out sacrificing high quality.

At the same time as a graphic designer-in-training, you possibly can nonetheless be impressed by distinctive web site and graphic designs. Making an attempt to save them straight out of your browser will be a obtain nightmare, although.

You find yourself saving a lot of additional scripts, content material, and different junk that clutters up your onerous drive. What in case you may simply have a screenshot of the web page as a substitute?

Page2Images

This website takes a screenshot of any web page for you or converts a number of URLs into photos.

image07

It’s nice for saving photos for inspiration and for creating extra partaking how-to content material.

Page2Images additionally permits you to see what your website appears like on cell units by way of its cell emulator:

graphic design for beginners page2images mobile emulator

If you’ve ever puzzled how to get that fashionable “my site on a smartphone” look – that is the way it’s accomplished. It’s additionally a fast and straightforward method to inform whether or not or not your web page is optimized for cell units.

If you’d like one thing past the everyday pc display and cell gadget as your decisions, take a look at:

PlaceIt

PlaceIt permits you to drag and drop your website to a number of smartphones, displays, tablets, and different units. Don’t have a screenshot? No drawback. You possibly can select a picture and enter your URL to have PlaceIt seize a picture of your website.

placeit image mock up tool for graphic design newbies

Need to present a group of individuals interacting along with your app? Achieved.  

Need to exhibit your new smartwatch program? Simple.

From billboards to bus stations, Placeit permits you to put your website wherever.

If you want a extra human contact, PlaceIt additionally consists of headshots of individuals of all ages and in a number of conditions. You possibly can even slim down your search to a particular gender, location, job, and rather more.

Knowledge Visualization Instruments

Good knowledge makes a bigger influence when it’s visually relatable. When folks see the numbers in a tangible, interactive method, your mission and objectives go from being summary phrases to significant data.  

These instruments make it simpler to use knowledge visualization to create interesting charts, tables, and graphics.

Chartblocks

A instrument that helps you create colourful, full-featured charts. Knowledge will be imported from spreadsheets, databases, and even dwell feeds and each facet will be personalized.

image17

The charts are designed utilizing HTML5 and Javascript, in order that they’re optimized for cell units and will be embedded straight into third-party websites, like web sites and social networks like Twitter and Fb.

What’s extra, the completed graphic will be saved in a vector format, which means it may be resized to any top and width with out a lack of high quality or decision.

A free plan is offered which helps you to create up to 50 charts as clear PNG recordsdata. The free plan consists of up to 50,000 month-to-month views and your charts are viewable publicly.  

Paid plans offer you extra month-to-month views and the flexibility to make charts personal. On the lowest-priced plan and the free plan, charts are branded with the Chartblocks emblem.

Timeline

Timeline is a simple method to create an interactive timeline of occasions on absolutely anything.  Timeline can pull media from websites together with Twitter, Flickr, Google Maps, and Wikipedia in addition to video websites like YouTube, Dailymotion, and Vimeo.

It may additionally pull sound recordsdata from Soundcloud, letting you create a wealthy media expertise that’s interactive and informative.

timeline graphic design tool

Utilizing a Google Spreadsheet, you’d merely enter the info into the pre-made template, together with main and minor occasions, dates, and related media. Timeline then builds the completed product for you.

When it’s prepared, you’ll get a completed URL which you could embed in your web site, exhibiting off a timeline with an related media slideshow in a related format to the instance above.

Social Media Graphic Design Instruments

Whether or not you need to create superior photos for Instagram or fascinating social media profile images for Fb, there’s a social media instrument for that.  

Listed here are a few of my private favorites:

Social Picture Resizer

This web-based instrument options a fast and straightforward method to take your present photos and resize them to be used in nearly any social media context. You possibly can flip photos into icons (even favicons), in addition to Fb and Twitter photos.

social media image resizer tool graphic design guide

What in case you want extra social network-ready photos past Twitter or Fb?

Desygner

This instrument helps you create photos for a number of social networks. As well as to Twitter and Fb (each cowl and profile images), you may make photos to be used on Snapchat, YouTube, Tumblr, and Pinterest.

They provide a free plan with 1000’s of free photos.

With these instruments, you’ll by no means run out of distinctive skilled appears on your social community pages.

After all, now the query turns into – the place do you discover graphics?  

There are many inventory picture websites on-line, however for these simply getting began with graphics, there are additionally loads of free (even for business use) photos and images you need to use.

The place to Discover Pictures for Visible Content

One of many largest challenges to overcome when designing your individual graphics is discovering pre-made photos that you need to use as a start line. Happily, these websites will make discovering photos and icons on your tasks (even business ones) as simple as looking out and downloading.

Flat Icon

Flat Icon incorporates over 5 million icon and stickers to select from. These embody all the frequent computer-style icons (cursors, pointers, and the like) but additionally embody icons of a number of different issues like folks, objects, animals, and extra.   

Lots of the icons are free to use with correct attribution to the creator.

The Noun Mission

An icon-illustrated repository of graphics depicting absolutely anything. Anybody can volunteer and artists from world wide have created miniature artistic endeavors on something you possibly can think about from summer season camp to tattoos.

the noun project graphic design image finder

Simply because you may have all of the instruments at hand doesn’t essentially imply you possibly can create nice graphics (though it actually helps!).  That’s as a result of none of them train you how to truly design.

Whereas the topic of how to design graphics from scratch is much extra concerned than this information can cowl, there are nonetheless a few primary ideas to take note.

Graphic Design Fundamentals: Ideas and Parts

There are six primary ideas to graphic design. These apply whether or not you’re designing a emblem on your web site or a print brochure.  

Graphics of all sizes and types use a number of of those ideas, so figuring out them and the way to apply them to your design will enable you create the sorts of outcomes you possibly can’t wait to exhibit.

The Line

Traces are the constructing blocks of graphics. They separate and create borders. Skinny, straight traces give the impression of a extra company {and professional} look, whereas hand-drawn traces can present a extra inventive, and even childlike aptitude.   

Today, many web sites pattern towards segmenting content material in massive “blocked” areas, dividing each with a line to hold the consumer scrolling. Not solely does this offer you a visible separation, but it surely permits you to transition from one thought to one other with out dropping your customer in a sea of content material.

The Form

Shapes can impart which means. Take into consideration the octagonal STOP indicators; you don’t want to see the phrase STOP to know what the signal is. Or, the cross image that denotes first help tells you that’s a place to get medical assist.

Shapes influence our world, our emotions, and the way we work together with the world round us.

Sharp, angular shapes are seen as being extra inflexible and forceful, whereas mild sloping or curved shapes have extra of a female enchantment to them. Maintain these factors in thoughts when contemplating your target market on your new design.

Texture

Textures create a big selection of design prospects and nonetheless stay widespread on net pages to at the present time.  

From pure patterns like wooden and leaves to background designs like paper or chalkboards, texture communicates a nice deal concerning the web page itself, even earlier than you learn a phrase.

If you’re trying to create a sure impression within the minds of your customers, think about the accessible textures that lend themselves to that sort of design.

Coloration

Coloration is among the most vital, but additionally one of the crucial ignored, facets of graphic design. It’s vital not simply in emblem and web site design, but additionally in print.

Coloration and its varied shades (see extra on that underneath Coloration Values under) have very completely different meanings to guests world wide.  Relying on language and colloquialisms, colours can impart emotions as properly.

For instance, many individuals affiliate “going green” with doing issues which can be good for the setting. However when somebody is “green” with envy, it will possibly convey a sense of jealousy.

That’s why it’s vital to correctly steadiness colour with different facets of your web page or design so that you simply create a constructive affiliation within the minds of your guests.

Even in case you’ve gone to nice lengths to select an acceptable colour scheme, there’s nonetheless the shade, hue, and diploma of lightness or darkness of the colour that may change its notion.

Coloration Values

A colour’s worth is the depth of its lightness or darkness. For instance, orange could also be perceived as a colour of heat, friendliness, and confidence, however as soon as lightened into extra of a peach tone, may give off extra of a female, comforting vibe.

Darkening a colour could make it appear extra foreboding or unapproachable. Many company websites comply with the “dark blue and grey” colour scheme which, whereas it appears “safe,” may also be off-putting to shoppers and make them really feel as if the corporate is chilly and uncaring.

It’s a lot to take note, however having some primary information of how colours have an effect on your consumer and the way you need your design to be visually perceived and understood could make a important distinction in how properly it resonates along with your chosen demographic.

Area

Area is the final of the graphic design ideas, however it’s actually not the least. You’ll have heard the time period “white space” earlier than – which means the realm of a web page with no graphic parts or colour.

Having sufficient white area on a web page provides every particular person ingredient a sense of “breathing room.” Having an excessive amount of white area could make a web page appear to be the weather are floating all over with no actual cohesion.

Like all the different graphic design ideas lined right here, you want to fastidiously steadiness your use of area to keep away from making your graphic look too cluttered or too empty.

How to Enhance Your Graphic Design Abilities

Upon getting a agency understanding of the fundamentals, you’ll need to department out and take a look at new issues.

Even when your inventive potential ends at drawing a stickman (and a shaky one at that!), enhancing your graphic design expertise is extra about being observant and perceptive moderately than having superb inventive potential.

Research Well-known Graphic Designers

Having the instruments and figuring out the fundamental ideas of graphic design will take you far, however one of the crucial essential substances of a nice graphic design is creativity. Opposite to widespread perception, creativity shouldn’t be born, it’s discovered and made by means of follow.

What higher method to follow and study than by seeing what others have accomplished?

For instance, you could not have heard of a graphic designer named Paul Rand, however you’ve most actually seen his work:

graphic design examples paul rand

Largely self-taught, Rand’s finest recommendation to aspiring graphic designers was the “you don’t have to be original. You just have to be good.” Even in case you weren’t acquainted with the model’s emblem, Paul was decided that finally, you’ll be.  

Certainly one of his most well-known company poster designs displays that insistence:

graphic design image paul rand

Create a Swipe File

The finest method to begin is to go searching. Try websites like Dribbble and Behance for design portfolios you want after which comply with these designers so that you simply’ll get updates after they add new picks to their portfolios.

Create your individual little “swipe file” of concepts, ideas, and pictures that you simply like. Keep in mind, even essentially the most sophisticated designs will be damaged down into their core items — shapes and features.

Whenever you study the method behind the design, you possibly can work on how to recreate it by yourself.

If you want what you see, stretch your expertise a little extra and study filters and layers — core parts of top-tier graphic design instruments like Photoshop and Illustrator.

Clearly, I’m not advocating that you simply infringe on another person’s copyright. Every little thing on this information is supposed to stroll you thru the educational course of to create your individual graphics with no expertise beginning out.

Don’t be afraid to emulate these whose model you get pleasure from. Over time you’ll come to refine it and create your individual model.

Don’t Be Afraid to Ask for Suggestions

It will be onerous to ask for suggestions in your work – particularly while you’re simply beginning out.  

You’re anxious. Uncertain of your self. Afraid of criticism.

We’ve all been there and skilled that. Don’t be afraid to ask for suggestions. Nevertheless, as a substitute of claiming “What do you think about this?” ask “How can I make this better?”  

Folks received’t need to overtly criticize your work, so asking what they suppose is sure to get you some reward – however reward isn’t what we’re going for – we’re going for enchancment.

Some suggestions is well-meaning, however when put into your design, it will make the tip outcome look horrible. That’s okay, too. Because the designer, you’re free to dismiss all or any suggestions.  

Nevertheless, take the time to mirror on criticism earlier than dismissing it. Is one thing missing from the piece? Does it talk the model and message properly? Is it one thing that others would need to share on their very own social media pages?

Keep in mind, everybody was a newbie as soon as. Some could have extra inventive or artistic expertise than others, but it surely’s not one thing that may’t be developed over time.

Taking the time to study the abilities behind nice graphic designs will enable you admire and admire the work that goes into them much more.

Visually Stunning Content: Incessantly Requested Questions

Can I study graphic design myself?

Sure. There are a variety of instruments and guides (together with this one) that may train even non-designers the fundamentals of graphic design. Utilizing a instrument like Canva or PicMonkey, you possibly can create visually interesting content material on your weblog, social media channels, and extra.

What is the quickest method to study graphic design?

The quickest method to study graphic design is thru follow. Use a instrument like Canva or PicMonkey that gives templates. Then create a swipe file of graphics you want and use these for inspiration.

What’s the finest graphic design instrument for inexperienced persons?

PicMonkey and Cavna are simple to use for inexperienced persons. They characteristic drag and drop performance and templates you possibly can customise to suit your wants.

What’s white area in graphic design and why does it matter?

White area refers to the area between design parts. It may be used to direct the attention to vital particulars or make web sites simpler to use.

Guide to Visually Stunning Content for Non-Designers Conclusion

As you possibly can see, getting began designing your individual graphics doesn’t have to be overwhelming.

A primary sense of how colours, traces, area, and different ideas play collectively on a canvas is just the start. Right this moment’s most in-demand graphic designers spend years perfecting their expertise and constructing upon these core ideas.

For the remainder of us, nevertheless, the net has made it simpler than ever to craft lovely, interactive designs that don’t take an inventive contact.

If you need to construct upon what you’ve discovered on this information, there are many improbable assets, portfolios, and graphic design ideas on the market ready for you.

Have you ever tried out any of those instruments? Which one is your favourite?



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