WordPress SEO Without an SEO Plugin

WordPress SEO Without an SEO Plugin

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I optimize just a few of my WordPress web sites with out an SEO plugin because of usually, they merely have further choices than I would like for positive duties.

On this column, you’ll uncover methods to do WordPress SEO with out an SEO plugin.

This is not speculated to affect you to not use one, nevertheless to level out you recommendations on methods to take full administration of your SEO and never utilizing a plugin in case you so choose.

SEO Plugins Are Useful

SEO plugins are actually helpful choices for publishers who cannot code PHP, who’re misplaced with HTACCESS info, and for these to whom robots.txt info are a thriller.

The technical side of SEO has a relatively extreme bar in the case of coding. SEO plugins democratize internet publishing.

A critical criticism about SEO plugins is how bloated with pointless choices they’re. Nevertheless this isn’t the case all through the board.

There are SEO Plugins which could be lean and fast along with modular, so that you probably can choose which SEO choices you need.

An occasion of this sort of SEO plugin is The SEO Framework. It’s an superb choice for a lot of who want further administration over their SEO nevertheless select to decide on and choose the choices they need.

SEO plugins are the protected choice for publishers who’re risk-averse and don’t want to experiment with alternate choices. Moderately quite a bit is at stake, so the one possibility is usually in all probability essentially the most trusted decision.

Why I Don’t Use SEO Plugins

This 12 months, because of the problems introduced on by an SEO plugin bug, I launched a website online with none SEO plugins. I was happy with my outcomes and transitioned completely different web sites away from SEO plugins.

I moved away from a single SEO plugin simply because it appeared I’ll administration an web website’s SEO increased.

It was a spherical journey journey once more to the place I had started with WordPress — optimizing WordPress and never utilizing a loyal SEO plugin.

Causes I Do Not Use an SEO Plugin

There are 4 the reason why I don’t use an SEO plugin:

  1. Choices that duplicate what’s already in WordPress or in a theme.
  2. Pointless choices that clear up presumed points.
  3. The complexity of SEO plugins can introduce fairly just a few bugs and conflicts with completely different plugins.
  4. Bigger administration over SEO.

Causes Why I Favor Standalone Choices

  1. Easier to code an reply that handles one disadvantage.
  2. Some SEO choices don’t need a plugin.
  3. Standalone choices are easier to maintain.
  4. Leaner WordPress arrange with out pointless choices.

SEO Choices You Need for WordPress

WordPress has a fairly sturdy core nowadays. Points like canonicals are completed mechanically.

Many WordPress themes embody SEO choices like schema markup, breadcrumb navigation, Open Graph meta information, and so forth.

Whereas your precise desires will differ in accordance with the template you use, proper listed below are some issues to seek for.

Essential WordPress SEO Choices

  • Breadcrumbs with Schema.org Structured Info.
  • Meta descriptions.
  • Open Graph meta information.
  • Elimination of sophistication base.
  • Schema metadata.
  • A technique to easily add the nofollow attribute to selected hyperlinks.

WordPress Plugins for SEO

Non-obligatory WordPress SEO Choices


Breadcrumbs is a useful perform.

Together with Schema structured information to it’ll get you enhanced listings in case you rank throughout the SERPs. And the improved listings would possibly help the click-through worth.

It’s potential to code breadcrumb navigation and never utilizing a plugin. The code is supposed to enter your website online’s “child” options.php file.

Most tutorials say in order so as to add it to your theme’s carry out.php file nevertheless you’ll lose your breadcrumbs if the theme is updated and the options.php file is part of that exchange.

Getting breadcrumbs correct can also become refined because you nonetheless should affiliate schema markup with the breadcrumbs. So that’s way more coding.

It might be completed nevertheless at this degree, it’s prone to be easier to dump the accountability of establishing sure it actually works to a plugin.

I’ve found that using BreadCrumbs NavXT WordPress Plugin is an ample decision. It handles the breadcrumbs and the schema information.

The NavXT plugin was the subject of a medium-level vulnerability but it surely certainly was quickly patched. This was unusual for this plugin and in distinction to further extreme events associated to devoted SEO plugins, it did not set off points for purchasers.

Meta Description

I’ve found Easy WP Meta Description an ample decision for meta descriptions. Meta descriptions aren’t a ranking challenge nevertheless they do current throughout the SERPs in case you rank.

Google will rewrite your meta description if a phrase out of your internet net web page is a higher match. With that acknowledged, Google does a beautiful job of providing a associated snippet out of your net web page.

So it’s as a lot as you. You might add your particular person meta description or let Google inform the individual why your website online is said to the query.

Title Tag

I craft an article title that is ample to utilize as a title tag. If it’s enough to perform the title of the article, it have to be enough as a result of the title of the net net web page. There are workarounds for coding this into the theme along with plugins nevertheless I imagine these are superfluous.

Open Graph Meta Info

Strictly speaking, this isn’t an SEO perform nevertheless might have an effect on how quite a bit website guests goes to your website online. It helps you to specify an image and wording to level out when your URL is shared on Fb and Twitter.

Open Graph Meta Data plugin helps you present an skilled look that may enchantment to potential website online friends.

Take away Class Base from WordPress

The phrase “category” isn’t obligatory to your URL building. Shortening your URL to the realm determine, the exact determine of the category, and the net web page determine is a best apply.

A shorter URL is easier to remember, a lot much less vulnerable to be mistyped, and would possibly inform prospects and engines like google what the net web page is about using the least amount of phrases. Be taught further regarding the Remove Category Base plugin here.

WordPress Plugin for Schema Structured Info

The Schema WordPress plugin will mix most Schema structured information you’ll need, along with opinions and article schema.

Schema markup might be coded by hand, as correctly. For example, you probably can take the JSON-LD script for opinions and paste it into the underside of your analysis straight into the WordPress editor whereas in Textual content material Mode.

Then, manually regulate the descriptive fields for rating, product determine, and lots of others.

JSON-LD analysis template with creator:

<script type="application/ld+json">


"@context": "http://schema.org/",

"@type": "Review",

"itemReviewed": {

"@type": "Thing",



"author": {

"@type": "Person",



"reviewRating": {

"@type": "Rating",




"publisher": {

"@type": "Organization",





Nearly every issue of structured information might be handcrafted and manually and even mechanically inserted on a post-by-post basis, or by modifying your template straight.

You don’t should make use of a plugin. Nevertheless the plugin is clearly the best approach to scale this course of and have it up to date no matter how usually WordPress updates.

Ultimate Nofollow Plugin

The Ultimate Nofollow plugin supplies the selection to make a specific URL nofollow for the time being you could be creating that URL. There are additional selections for sitewide nofollows, do you need to need these. Nevertheless I don’t use them.

Non-obligatory SEO Choices for WordPress

Attachment Pages Redirect

You in all probability have inadvertently created internet pages for every image attachment in your WordPress website online, this plugin will merely clear up your disadvantage.

The Attachment Pages Redirect plugin will restore your specific individual attachments to their proper conduct. Merely arrange and activate it and that’s it, your disadvantage is solved.

The Attachment Pages Redirect plugin desires no establishing. Merely activate it and neglect it. Fixing rogue attachment pages couldn’t be easier.

Merely be sure you make use of the right setting for redirecting attachments to the publish when importing media ultimately.

Redirect supervisor

It’s a useful plugin in case you actually really feel uncomfortable modifying htaccess info to create redirects. Use this in case you may have a genuine function to redirect an outdated net web page to a model new net web page.

404 Responses Are Not Unhealthy

Don’t use a redirect supervisor to redirect a deleted net web page to the home net web page.

Some SEO plugins try to scare you into believing that 404 error codes have an impact on the “health” of your website online. Nevertheless that is incorrect. 404 response codes often aren’t inherently harmful to the “health” of your website online.

  • Some 404 responses are on account of spammers linking to your website online with a partial URL. That’s common and nothing to worry about. The 404 response is the appropriate response.
  • Some 404 responses are on account of an interior linking error by the author. That’s your error (you mistyped the URL). That’s one factor to restore by updating the URL to the right URL.

The fact about 404 response codes is that they are utterly pure and do not make your website online a lot much less healthful.

Google’s John Mueller states that 404 response codes are not something that needs fixing. He moreover states that 404 response codes are pure:

“There’s no need to “fix” crawl errors in your website online. Discovering 404’s is common and anticipated of a healthful, well-configured website online.

You in all probability have an equal new URL, then redirecting to it is a good apply. In every other case, you should not create fake content material materials, you should not redirect to your homepage, you shouldn’t robots.txt disallow these URLs — all of this stuff make it extra sturdy for us to acknowledge your website online’s building and course of it accurately. We identify these “soft 404” errors.”

WordPress SEO Without an SEO Plugin

Proper right here is more information from Google about 404 response codes.

XML Web site Map

Google makes use of website online feeds to crawl an web website. In case you add an online web page, Google can uncover your feed and uncover it in that technique.

That’s why I report XML website online map as an non-obligatory decision. Proper right here’s what Google’s developer page says:

“Use Pubsubhubbub if you use Atom/RSS for your sitemap and want to broadcast your changes to other search engines in addition to Google.”

Google can also uncover the net net web page by the use of the standard technique of crawling from hyperlink to hyperlink.

Another option is that you may choose to submit the URL individually or by the use of a website online map; see complete instructions from Google here.

In case your website online won’t be updated usually, you probably can crawl it with an app like Xenu Hyperlink Sleuth and choose the selection to create an XML website online map. Then you definately undoubtedly merely add it to your server. No web site internet hosting sources are wished to generate the map apart from allowing Hyperlink Sleuth to crawl your website online.

Or, it is best to make the most of a plugin identical to the Google XML Sitemap Generator plugin.

Redundant SEO Plugin Choices

You would possibly uncover choices included in SEO plugins which could be redundant or not obligatory.

Canonical URLs

Canonical URLs are constructed into WordPress. You don’t need an SEO plugin to cope with this.

Robots.txt and htaccess File Editors

You in all probability have a textual content material editor or an HTML editor, then you definately’ve obtained all you need for modifying a robots.txt file or updating an htaccess file. Furthermore, you have to solely mess with these info if what you’re doing.

In the event you’re skilled ample to edit these, then you definately undoubtedly don’t need a WordPress plugin to cope with this. Merely open your textual content material file and an FTP app like a standard specific individual, correct?

404 Standing Code Redirection

SEO plugins current this beneath the mistaken notion that 404 standing codes are harmful. As well-known above by Google’s John Mueller, 404 response codes are great. Merely restore these which could be on account of exact errors, like a typo throughout the URL.

Sitemap Mills

As well-known above, a website online map won’t be strictly obligatory because of Google crawls URLs by the use of RSS feeds and hyperlinks.

However, a website online map is useful in case you may have made primary modifications and wish Google to search out them as fast as potential. On this case, a manually generated website online map is useful, as you don’t should put in a plugin to generate it.

You might nonetheless arrange a website online map generator plugin and that makes way more sense to do than placing in an monumental SEO plugin to try this one single course of.

Key phrase Evaluation and Phrase Processing

WordPress and your server sources might not be the proper platform for conducting key phrase and phrase processing options. If you want a real-world app for checking your content material materials, use an precise software program program program identical to the Hemingway App. In the event you want to do internet net web page analysis use an precise app that generates a phrase cloud.

All of these kinds of options are restricted on an SEO plugin anyway. A standalone app will do a higher job.

Why Use Six Plugins As an alternative of One?

An all-in-one SEO plugin is prone to be solely a single plugin, but it surely certainly’s nonetheless behaving as if it’s ten or further plugins.

Rely the choices in your SEO plugin and rely every as a single plugin. You’ll be shocked that you just could be larding up your WordPress website online with the choices of twelve plugins – choices that you may be not need.

So the question shouldn’t be about whether or not or not you need six plugins versus one. The question have to be what variety of choices would you like?

For me, the clear reply is sort of a bit fewer choices which could be supplied by all-in-one WordPress SEO plugin choices.

All in One is Not the Comparable as All You Need

As you probably can see, SEO plugins are useful for purchasers who’ve little to no potential with coding or WordPress. SEO plugins accomplish an mandatory course of for purchasers who don’t have the talents to resolve on what choices they need.

A faithful SEO plugin is an environment friendly choice for a giant group that needs to play it protected and by no means ought to address specific individual plugins or handcrafted choices.

However, for these with further potential or who aren’t constrained by bureaucratic constraints, SEO plugins might be overkill.

Individuals are placing in SEO plugins by default, mainly sleepwalking by the use of their WordPress SEO.

This textual content reveals that you just simply don’t need each half a loyal SEO plugin presents.

There are alternate choices to placing in an SEO plugin with choices you don’t actually need. An all-in-one decision won’t be what you need.WordPress SEO Without an SEO Plugin


#WordPress #SEO #SEO #Plugin

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