Top 100 Most Searched Items On Amazon

Top 100 Most Searched Items On Amazon

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Amazon owns an enormous slice of the search pie. This yr {the marketplace} is projected to personal half of all US on-line retail gross sales1 and final yr, 63% of retail searches within the US began on Amazon2.

This makes Amazon essentially the most highly effective market and search engine within the US for retail and ecommerce. Much more highly effective than Google.

Unsurprisingly, competitors is fierce, and understanding what the highest searches are will assist to tell your key phrase search technique and level you in direction of alternatives on Amazon.

What Are The Most Searched Items on Amazon?

Top 100 Amazon searches within the US (April 2021):

  Amazon key phrase Search quantity Class
1 Pop It 1,861,792 Toy
2 Ps5 1,789,042 Gaming
3 iPhone 12 Professional Max Case 1,775,260 Electronics
4 Gaming Chair 1,616,908 Gaming
5 iPhone 11 Case 1,578,256 Electronics
6 iPhone 1,536,074 Electronics
7 Liquid Chlorophyll 1,530,106 Well being
8 Fidgets 1,510,296 Toy
9 Crocs 1,450,464 Clothes
10 Air Fryer 1,447,919 House
11 Nintendo Change 1,409,107 Gaming
12 Apple Watch 1,409,002 Electronics
13 Gua Sha 1,402,917 Well being
14 Face Masks 1,387,906 Well being
15 Chlorophyll 1,346,406 Well being
16 Fidget Pack 1,337,782 Toy
17 Airpods 1,276,707 Electronics
18 Bluetooth Headphones 1,269,144 Electronics
19 Outside Furnishings 1,251,928 House
20 Energy Financial institution 1,239,026 Electronics
21 Pop It Fidget Toy 1,236,867 Toy
22 Gaming Computer 1,213,800 Gaming
23 Bluetooth Speaker 1,180,572 Electronics
24 Ps 5 1,160,713 Gaming
25 My Orders 1,147,505 Buyer Companies
26 HBO Max 1,141,859 TV/Film
27 Fidget Packs 1,109,205 Toy
28 Desk 1,077,883 House
29 iPhone 12 Professional Case 1,071,559 Electronics
30 Waist Coach For Ladies 1,071,559 Well being
31 Pokemon Playing cards 1,041,455 Toy
32 Horror Motion pictures 1,038,932 TV/Film
33 Led Lights 1,038,637 House
34 Apple 1,020,385 Electronics
35 Sandals For Ladies 1,016,104 Clothes
36 Laptops 1,012,116 Electronics
37 Automobile Equipment 1,007,276 House
38 Workplace Chair 1,004,317 House
39 Masks 992,021 Well being
40 Reward Card 981,932 Reward
41 Water Bottle 980,561 House
42 Projector 977,713 House
43 Rings 970,577 Clothes
44 Sun shades For Ladies 969,135 Clothes
45 Mouse Pad 969,135 Electronics
46 Motion pictures 965,650 TV/Film
47 Mini Fridge 964,950 House
48 Disposable Face Masks 960,997 Well being
49 Moms Day Items 957,799 Reward
50 Room Decor 957,799 House
51 Pool 955,805 House
52 Anker 954,727 Electronics
53 Earbuds 954,127 Electronics
54 Sweet 947,044 Meals
55 iPhone Charger 944,894 Electronics
56 Ipad 944,606 Electronics
57 Leggings 937,898 Clothes
58 Led Lights For Bed room 936,079 House
59 Canine Mattress 930,909 House
60 Godzilla 927,889 TV/Film
61 Headphones 918,627 Electronics
62 Photo voltaic Lights Outside 913,488 House
63 Wall Decor 912,262 House
64 Shoe Rack 912,262 Clothes
65 Womens Sandals 912,262 Clothes
66 Lego 909,456 Toy
67 Apple Watch Band 907,009 Electronics
68 Masks 901,549 Well being
69 Laptop computer 890,182 Electronics
70 Womens Tops 888,500 Clothes
71 Ps5 Console 881,784 Gaming
72 iPhone XR Circumstances 876,153 Electronics
73 Espresso Maker 876,153 House
74 Costume For Ladies 876,153 Clothes
75 Dresser 875,967 House
76 USB C Hub 875,578 Electronics
77 House Decor 868,285 House
78 Bathe Head 867,011 House
79 Bathe Curtain 867,011 House
80 Rose Toy For Ladies 861,992 Toy
81 TV Stand 846,645 House
82 Rest room Decor 832,722 House
83 Documentaries 831,937 TV/Film
84 Ps4 Video games 828,533 Gaming
85 Xbox Collection X 823,279 Gaming
86 Apple Watch Collection 6 818,593 Electronics
87 Alexa 815,661 Electronics
88 Nintendo Change Video games 814,307 Gaming
89 Funko Pop 800,464 Toy
90 Ps4 Controller 800,292 Gaming
91 Spongebob Squarepants 797,218 Toy
92 Airpods Case 795,896 Electronics
93 Ring Mild 793,425 House
94 Ring Doorbell 791,534 House
95 Curtains 786,261 House
96 Nike Footwear Ladies 780,326 Clothes
97 Summer season Attire For Ladies 774,222 Clothes
98 Harry Potter 771,917 Toy
99 Godzilla Vs King Kong 769,778 TV/Film
100 IPhone 12 Case 764,736 Electronics

Knowledge from the Sellzone Amazon key phrase instrument, April 2021.

Within the high 100 Amazon searches, product searches are break up pretty evenly throughout the classes of toys, gaming, well being, garments and electronics. Though, gaming, and electronics dominate the highest six searches.

Normally, you’d count on to see electronics and gaming dominate all the highest 5 most searched objects on Amazon. However, this month, the outlier fidget toy ‘Pop It’ is the preferred merchandise on Amazon.

The highest branded product searches on Amazon:

  Amazon key phrase Search quantity Class
1 Pop It 1,861,792 Toy
2 PS5 1,789,042 Gaming
3 iPhone 1,536,074 Electronics
4 Crocs 1,450,464 Clothes
5 Nintendo Change 1,409,107 Gaming
6 Apple watch 1,409,002 Electronics
7 AirPods 1,276,707 Electronics
8 Pop It Fidget Toy 1,236,867 Toy
9 Ps 5 1,160,713 Gaming
10 Pokemon Playing cards 1,041,455 Toy

Unsurprisingly, Apple merchandise are incessantly listed within the high 100 objects on amazon. With 14 Apple-branded listings within the high 100 Amazon searches and three within the high 10 branded merchandise. 

If you wish to discover trending searches and the preferred objects, Amazon has just a few helpful pages that present the data for you:

  • Amazon Best Sellers page – the preferred objects on Amazon, up to date each hour.
  • Amazon Movers and Shakers – the fastest-growing gross sales within the final 24 hours, up to date each hour.
  • Amazon also most wished for – objects saved to wishlists, up to date daily.
  • (*100*)

    Top 100 Most Searched Items On Amazon

    These pages are nice as a place to begin to see what’s fashionable on Amazon, what customers are shopping for, and what they need, to tell your key phrase search technique.

    Nevertheless, as talked about above, competitors is fierce, so any of the highest objects on Amazon are going to be tough to compete with. If you’re new to Amazon, it will be higher to make use of these traits to search for extra area of interest merchandise which might be variations or assist the most effective sellers.

    Use the merchandise as seed key phrases and matters to search out extra low competitors key phrases with a substantial search quantity. Don’t overlook, the mix of a number of low quantity key phrases provides as much as a big quantity and is much simpler to realize than one excessive quantity, excessive competitors key phrase.

    How Do You Discover Amazon Key phrases?

    If you wish to discover the search volumes for Amazon key phrases and do key phrase analysis, you have to a selected instrument as {the marketplace} doesn’t present this knowledge publicly.

    Semrush now has an Amazon keyword search tool that can assist you discover the fitting key phrases to your Amazon search engine optimisation technique.

    When you have already used the Key phrase Magic Software, the Amazon key phrase instrument might be fairly intuitive to make use of.

    Top 100 Most Searched Items On Amazon

    Enter a seed key phrase and the instrument offers a listing of strategies you can filter.

    To seek out excessive quantity, low competitors key phrases, simply choose the Rivals filter to 101-1,000 and you may see the highest key phrases bubble to the highest.

    Top 100 Most Searched Items On Amazon

    Amazon doesn’t let you create listings for model names apart from your personal. So, if you’re doing analysis for product listings, you have to to take away the model identify key phrases.

    Top 100 Most Searched Items On Amazon

    ‘Bone conduction headphones bluetooth’ is effervescent up as a chance of an affordable competitors stage that’s achievable and with a wholesome search quantity.

    If you happen to’re an affiliate, you should use the instrument to search out alternatives. By understanding the preferred objects on Amazon, you’ll be able to add affiliate hyperlinks to your web sites with merchandise there’s a excessive demand for. In that case, you’d need to embrace the model names in your searches.

    Check out the Semrush powered Amazon Key phrase Wizard instrument without spending a dime over at Sellzone.



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