MozCon Virtual 2021 Interview Collection: Areej AbuAli

MozCon Virtual 2021 Interview Collection: Areej AbuAli

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You in all probability know of rising search engine optimisation star Areej AbuAli from her work main the Girls in Tech search engine optimisation (WTS) group, for her shows at conferences like SMX or BrightonSEO, or for her insightful and informative tweets. And now, we’re so excited to welcome her to the MozCon Virtual stage for the primary time! 

Earlier than the present, we talked with Areej concerning the success of WTS, what drew her to search engine optimisation, and what viewers can sit up for in her MozCon presentation. 

Learn the total interview beneath, and remember to seize your ticket to see Areej and our different superb audio system at MozCon Virtual 2021: 

Safe Your Seat

MozCon Virtual 2021 Interview Collection: Areej AbuAli

Query: 2020 was fairly the 12 months, what have been you as much as this previous 12 months? Any surprises or favourite tasks you labored on?

Areej: Sure, it was undoubtedly fairly a 12 months! I’ve loads to be glad about. I am wholesome, I’ve a job, and I am surrounded by individuals I like. I do know it is not the identical for others. 

When it comes to my favourite 2020 challenge, I managed to host the primary full-day Girls in Tech search engine optimisation Pageant proper earlier than lockdown (I am extraordinarily fortunate!). It came about in London in honor of Worldwide Girls’s Day. I spent eight months organizing it from my eating desk and I could not be happier with the way it went. 

Publish-lockdown, I centered on our international group and I launched a variety of group initiatives together with WTSWorkshop, WTSPodcast, WTSNewsletter, and extra. I made probably the most out of the time that was now not misplaced in commuting to the workplace and I am happy with how a lot the group grew throughout that interval.

Query: You’ve been operating the Girls in Tech search engine optimisation group for about two years now. What impressed you to start out this group?

Areej: The sincere reply is for purely egocentric causes. A couple of months earlier than I began Girls in Tech search engine optimisation, I used to be feeling actually demotivated. I did not know if I needed to proceed being an search engine optimisation, I at all times felt judged for asking questions, I did not assume I used to be adequate in what I do. I could not discover a secure group or group that I might be part of. There have been a lot of “exclusive” teams that I used to be informed I could not be part of as a result of I have never been within the business for x variety of years or as a result of I have never spoken in particular occasions. So I made a decision to start out my very own secure group, one which has values that revolve round kindness and is a judgment-free zone, one the place all ladies are welcome, even when they’ve simply heard concerning the phrase search engine optimisation the opposite day.

Query: Was there something surprising that occurred as you started this group?

Areej: I by no means anticipated it to develop a lot organically. I put a tweet out saying “Women in Tech SEO, rejoice, we now have a safe group…” and on the primary day, over 100 members joined the group. I additionally did not anticipate it to seize the eye of such a world viewers. Within the first 12 months, I used to be very centered on London-based occasions but we nonetheless saved having a lot of members from all world wide be a part of us. I suppose I by no means realized how a lot it was wanted till I began it. There’s now over 4K of us and we continue to grow.

Query: John Mu lately stated that you’re doing a few of the most impactful work in search engine optimisation proper now. How does that really feel understanding that you’re driving actual change in an business that has been male-dominated for therefore lengthy?

Areej: John is extraordinarily sort and I actually admire all of the assist he offers our group and the business as a complete. It is humbling to get the assist of John and plenty of others for the work I do and it retains me going. It isn’t at all times rosy, I get a handful of unkind feedback, I am typically informed that it is sexist and unlawful to host occasions which might be just for ladies. It is also numerous work, time, and vitality. So after I obtain these sort feedback, it retains me going and helps me keep motivated to work on the subsequent large challenge.

Query: What particular adjustments are you hoping to affect within the search engine optimisation business within the coming years? In what methods are you hoping to encourage the subsequent era of girls in Tech?

Areej: I will take into account Girls in Tech search engine optimisation to be a profitable challenge when the day comes that we now not want it. There are many challenges that ladies within the business presently face which require communities like WTS to be round. I hope that the day comes the place there’s equality in illustration and pay, in addition to kindness and respect throughout, for us to now not want communities like Girls in Tech search engine optimisation.

Query: Exterior of the Girls in Tech group, you’re additionally an achieved search engine optimisation and speaker. How did you first get began in search engine optimisation and the place you’re in the present day?

Areej: I studied Laptop Engineering again house in Egypt then moved to the UK to do a post-graduate in Enterprise IT. That is after I got here throughout digital advertising and I did a number of internships whereas learning that launched me to the idea of search engine optimisation. This was 8 years in the past and I wasn’t actually certain what I needed to do with my profession at that time. I ended up becoming a member of an company that was on the lookout for an Arabic speaker for a number of campaigns and in a month I received moved to the Tech search engine optimisation group. I beloved Tech search engine optimisation as a result of it was this good bridge between Computing & Advertising. I have been doing search engine optimisation ever since, I spent round 5 years agency-side then moved onto client-side. At present, my day job is spent heading up search engine optimisation for a world e-commerce firm and my evenings and weekends are spent rising Girls in Tech search engine optimisation.

Query: May you inform us a little bit bit about what you’ll be discussing at MozCon this 12 months?

Areej: I am actually enthusiastic about my discuss this 12 months as a result of it is as sincere because it will get. As Tech SEOs, we are typically fixated on our personal metrics; all the pieces from crawlability, indexability, efficiency, and so on… However these metrics aren’t ones that align with the enterprise KPIs and it is tough for us to get sign-off from engineers and senior stakeholders for large Tech search engine optimisation tasks. It took me a very long time to know that so in my discuss, I share a case state of affairs of a automotive aggregator web site that has an indexability problem and the way I tie these to enterprise KPIs.

Query: What do you hope our readers will take away out of your presentation?

Areej: I hope that everybody who attends my discuss is ready to tie their very own technical search engine optimisation hurdles with enterprise KPIs and talk these with stakeholders.

Query: What suggestions do you may have for different ladies trying to elevate their private model within the search engine optimisation area?

Areej: A couple of issues come to thoughts. Firstly, be your genuine self! Work on tasks, write posts, and communicate in conferences that align with YOUR values. Attain out to individuals who inspire you and introduce your self. And most significantly, do not be fixated on numbers (variety of followers/likes/retweets, and so on…) As a substitute, deal with the standard and worth of your interactions with others.

Query: Who within the MozCon line-up are you most excited to look at this 12 months? Anything you’re looking ahead to?

Areej: Let me simply begin off by saying that I completely love how various the MozCon speaker line-up is! With 14 good ladies (apart from myself) taking the stage, it is tough to select a selected speaker that I am most enthusiastic about. If I completely must, then I would like to provide a shout-out to Shannon McGuirk. I grew to become good mates with Shannon in MozCon 2019, she was my Seattle buddy who made me really feel very snug about getting on the MozCon stage for the primary time ever. Her talks are at all times extraordinarily sincere and he or she’s a beautiful storyteller.


An enormous thanks to Areej for her time! To be taught extra about her upcoming presentation, see particulars on our different audio system, and to buy your ticket, ensure you click on the hyperlink beneath!





Courtesy: Source

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