How to Write an Irresistible Value Proposition (+41 Examples)

How to Write an Irresistible Value Proposition (+41 Examples)

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Would you like to immediately present potential leads your price and appeal to extra clients away out of your competitors?

No matter your services or products, you virtually definitely have competitors. So what makes a buyer select you over one other firm?

The reply lies in an important worth proposition.

That’s why, in in the present day’s publish, we’re going to offer you 41 worth proposition examples you should utilize to create your individual.

However since that is such an in-depth useful resource, be at liberty to navigate to the part that pursuits you most.

  • What Is a Value Proposition?
  • 41 Value Proposition Examples
  • How to Write a Value Proposition
  • 6 Value Proposition Templates

Prepared to begin writing your distinctive worth proposition? First, let’s briefly cowl the fundamentals.

What Is a Value Proposition?

A price proposition is a message that reveals individuals the distinctive advantages of your services or products. It is a important element that you simply NEED to nail.

That method, when your clients are “shopping around,” your worth proposition will set you other than the competitors.

Making a rock-solid worth proposition will assist what you are promoting develop by:

  • Encouraging repeat clients
  • Bettering your model’s word-of-mouth advertising
  • Rising buyer’s common order worth (AOV)
  • Decreasing churn out of your present buyer base
  • And extra…

Remember the fact that your worth proposition wants to outweigh the value of your product. That’s the one method to make sure that new leads select your organization over the competitors.

So if somebody’s purchasing round and finds two related merchandise whose options are equivalent, however one prices $50 and the opposite $100, which one will they select?

Whichever product they consider affords essentially the most worth for his or her cash.

Whereas pricing is at all times an element, many shoppers are comfortable to pay extra for a product if it’s the perfect resolution to the issue they’re going through. They could be searching for issues outdoors of price, comparable to:

  • High quality of the product
  • Velocity of outcomes
  • Length of outcomes
  • Effectivity in fixing their downside
  • Reliability of your model’s popularity
  • And rather more…

In different phrases, a worth proposition ought to be sturdy sufficient that individuals consider they’re getting greater than what they pay for together with your firm (and that they WON’T discover together with your competitors).

Now that we’ve a primary thought of what worth propositions are, let’s have a look at 41 examples you can begin utilizing in the present day!

41 Value Proposition Examples

Listed below are 41 of the highest worth propositions presently in use by main manufacturers. Use these as inspiration to blow your competitors out of the water.

1. Stripe: “Web and mobile payments, built for developers”


Product: A set of instruments that empower companies to settle for and handle on-line funds.

Goal market: Builders and enterprise homeowners.

Major profit: Easy and streamlined funds.

What makes it distinctive? It reveals Stripe’s emphasis on simplicity.

2. Lyft: “Rides in Minutes”


Product: On-demand automobile service.

Goal market: Individuals who want a easy technique for getting from “Point A” to “Point B.”

Major profit: Quick response.

What makes it distinctive? Lyft focuses on offering native service with none delays.

3. Uber: “Get there: Your day belongs to you”


Product: Low-cost taxi service.

Goal market: Individuals who want low-cost, on-demand transportation.

Major profit: Eliminates the frustrations of journey.

What makes it distinctive? The proposition focuses on the wants of the shopper by utilizing the phrase “you.”

4. Periscope: “Explore the world through someone else’s eyes”


Product: Reside streaming video content material.

Goal market: Millennials who need real-time visible content material.

Major profit: The flexibility to expertise moments with out borders.

What makes it distinctive? “Explore” is a strong phrase that reveals how customers have management over the expertise.

5. Bovada: “Raise Your Game”


Product: On-line sports activities betting and on line casino video games.

Goal market: Aggressive individuals with a tolerance for danger.

Major profit: A spot to be aggressive and an opportunity for rewards.

What makes it distinctive? It’s quick and candy, which says one thing in regards to the simplicity of the model and its service.

6. Budweiser Beer: “The Great American Lager”


Product: Low-cost, high-quality beer.

Goal market: The common American.

Major profit: Acquainted-tasting beer at a fraction of the value.

What makes it distinctive? The usage of “great American” ties the beer to one thing greater than the drink itself.

7. Goal: “Expect More, Pay Less”


Product: Hundreds of SKUs throughout many industries.

Goal market: Value-conscious customers who anticipate high quality.

Major profit: High quality merchandise at costs which are decrease than the competitors.

What makes it distinctive? You don’t have to compromise on value or high quality; you may get each.

8. Walmart: “Save Money. Live Better.”


Product: Just about any product a buyer needs.

Goal market: Decrease- and middle-class cut price customers.

Major profit: You get to purchase the issues that may make your life higher, with out the hefty price ticket.

What makes it distinctive? As well as to relating the cash facet of the transaction, it additionally highlights the intrinsic advantages.

9. Skillshare: “Learn a New Skill Each Day”


Product: On-line courses and classes.

Goal market: Entrepreneurs and inventive minds.

Major profit: The flexibility to study through bite-sized classes.

What makes it distinctive? The deal with fast, on-demand studying.

Word: Need to make your individual on-line course? Take a look at this text on the perfect studying administration system (LMS) plugins to construct a digital class. Then observe that up with our 12 methods to promote your on-line course.

10. Evernote: “Remember Everything”


Product: App for organizing.

Goal market: Busy people and professionals.

Major profit: Straightforward and built-in activity administration.

What makes it distinctive? The flexibility to manage your notes multi function place, so that you always remember an important thought.

11. Sq.: “Start Selling Today”


Product: Bank card processing providers.

Goal market: Small enterprise homeowners.

Major profit: Straightforward cost processing no matter location.

What makes it distinctive? The deal with immediacy.

12. Zapier: “Connect Your Apps and Automate Workflows”


Product: App integration platform.

Goal market: Busy professionals with numerous apps.

Major profit: The flexibility to streamline workflows.

What makes it distinctive? It highlights the connection between connectivity and automation.

13. Spotify: “Music for Everyone”


Product: On-line streaming music.

Goal market: Households and single individuals alike.

Major profit: Music on the go.

What makes it distinctive? Mothers, dads, youngsters, singles, there’s music to go well with everybody’s tastes, multi function app.

14. Intuit: “Simplify the Business of Life”


Product: Finance and tax software program.

Goal market: Small enterprise homeowners.

Major profit: Simplification.

What makes it distinctive? The profit extends far past simply enterprise; it simplifies your life.

15. LegalShield: “Worry Less. Live More.”


Product: Authorized safety.

Goal market: People and small companies.

Major profit: Authorized safety you’ll be able to belief to be there everytime you want it.

What makes it distinctive? It takes the stress out of authorized conditions.

16. Gusto: “Payroll and Benefits Designed for Modern Businesses”


Product: Payroll and advantages software program.

Goal market: Busy enterprise homeowners.

Major profit: Streamlined payroll and advantages administration.

What makes it distinctive? It reveals that Gusto is designed with progressive companies in thoughts.

17. Gengo: “People-Powered Translation at Scale”


Product: Customized translation providers.

Goal market: Vacationers, companies, and extra.

Major profit: Entry to skilled translating providers at any time.

What makes it distinctive? The flexibility to scale in accordance to dimension and want.

18. Listia: “Sell Your Old Stuff. Get New Stuff for Free.”


Product: A service that permits you to revenue from promoting.

Goal market: Individuals who need to do away with undesirable objects.

Major profit: The flexibility to exchange the outdated stuff with new objects.

What makes it distinctive? The mutual deal with giving and getting.

19. Confirmed: “The One Stop Shop for Small Business Hiring”


Product: A streamlined platform for locating workers.

Goal market: Small enterprise homeowners.

Major profit: Fast and simple searches for candidates.

What makes this worth proposition distinctive? “One-stop shop” for your whole wants.

20. Fundly: “Raise Money for Anything”

fundly-uvp (1)

Product: On-line fundraising platform.

Goal market: Individuals and teams who want funding.

Major profit: The flexibility to attain numerous individuals.

What makes this worth proposition distinctive? Customers can fund any venture, no matter want.

21. Locu: “Get Found Online”


Product: On-line visibility providers.

Goal market: Small enterprise homeowners and entrepreneurs.

Major profit: Elevated Web visibility.

What makes this worth proposition distinctive? Simplicity and automation.

22. DogVacay: “Find the Perfect Pet Sitter Near You”


Product: Pet sitting providers.

Goal market: Pet homeowners that journey.

Major profit: Loving sitters in your space.

What makes this worth proposition distinctive? The deal with discovering the “perfect” sitter on your pet, so you’ll be able to relaxation relaxed and luxuriate in your trip.

23. Thumbtack: “Consider it Done”


Product: Skilled providers for rent.

Goal market: Individuals who want skilled providers and assist.

Major profit: The flexibility to get assist anyplace, anytime.

What makes this worth proposition distinctive? The concise nature of the proposal is reflective of the straightforward service supplied.

24. WP Engine: “WordPress Hosting, Perfected”


Product: WordPress internet hosting.

Goal market: Small enterprise homeowners and individuals who want web sites.

Major profit: Website hosting with out points.

What makes this worth proposition distinctive? The deal with perfection in any respect ranges, so that you don’t have to fear about your website taking place. That is an important facet of WordPress internet hosting that many corporations ignore mentioning of their advertising.

25. JORD: “Luxury Hand-Crafted All-Natural Wooden Watches”


Product: Wood watches.

Goal market: Fashionable women and men with a style for craftsmanship.

Major profit: Hand-crafted, distinctive watches.

What makes this worth proposition distinctive? The main focus is on luxurious, hand-crafted merchandise.

26. Vimeo: “Make Life Worth Watching”


Product: On-line video streaming.

Goal market: Individuals who need to add or watch a video.

Major profit: A easy platform for watching, importing, and sharing video.

What makes this worth proposition distinctive? Focuses on the intrinsic worth and inventive nature of a well-crafted video.

27. Tortuga Backpacks: “Bring Everything You Need Without Checking a Bag”


Product: Journey backpacks.

Goal market: Younger vacationers and weekend street trippers.

Major profit: The flexibility to journey mild.

What makes this worth proposition distinctive? There’s no want to cope with the associated fee and problem of checking baggage on the airport.

28. Ladders: “Move Up In Your Career”


Product: Profession recommendation and associated providers.

Goal market: Formidable and motivated professionals.

Major profit: Potential to transfer up in your profession.

What makes this worth proposition distinctive? Emphasis on profession development, versus merely discovering a job.

29. Pinterest: “The World’s Catalog of Ideas”


Product: Entry to concepts and inspiration.

Goal market: Creatives, DIYers, ladies planning their wedding ceremony or searching for a masterpiece to prepare dinner tonight.

Major profit: Potential to discover one thing stunning to create.

What makes this worth proposition distinctive? Emphasizes the huge depth and dimension of the platform.

30. Salesforce: “Connect to Your Customers in a Whole New Way”


Product: CRM resolution.

Goal market: Enterprise homeowners and entrepreneurs.

Major profit: Straightforward-to-use CRM resolution with out compromise.

What makes this worth proposition distinctive? Focuses on constructing a deeper relationship together with your clients.

31. Bitly: “Shorten. Share. Measure.”


Product: Hyperlink administration platform.

Goal market: Small enterprise homeowners and digital entrepreneurs.

Major profit: Easy entry to the ability of hyperlink administration.

What makes this worth proposition distinctive? Focuses on the three important components of hyperlink administration with none superfluous language.

32. Greenback Shave Membership: “A Great Shave for a Few Bucks a Month”


Product: Subscription-based razors.

Goal market: Value-conscious millennial males who need to look nice with much less problem.

Major profit: A high-quality shave that’s handy and low-priced.

What makes this worth proposition distinctive? Focuses on the entire month-to-month price.

33. SEMrush: “Get measurable results”

semrush value proposition example

Product: website positioning software for monitoring outcomes.

Goal market: Digital entrepreneurs.

Major profit: An in depth analytics software to enhance website positioning.

What makes this worth proposition distinctive? Doesn’t simply promise outcomes, however focuses on “measurable” outcomes. That is the core of what digital entrepreneurs need in an website positioning software.

34. Fixed Contact: “Powerful email. No restrictions.”

constant contact value proposition

Product: E mail advertising software.

Goal market: Small enterprise homeowners and digital entrepreneurs.

Major profit: Offers an electronic mail advertising resolution to develop what you are promoting.

What makes this worth proposition distinctive? The main focus right here is that there are “no restrictions.” This focuses on the limitless potential you’ll be able to have with electronic mail advertising.

35. Nike: “Made from at least 40% recycled materials.”

nike shoes value proposition

Product: Sneakers.

Goal market: Athletes.

Major profit: A snug and versatile shoe to help runners.

What makes this worth proposition distinctive? For the particular product, the worth lies in utilizing sustainable supplies. That is emphasised within the product description and lots of shoppers would gladly pay a bit extra understanding these sneakers are environmentally pleasant.

Bluehost_Free_domain_name_and_SSL_certificate">36. Bluehost: “Free domain name and SSL certificate.”

bluehost value proposition

Product: Website hosting providers.

Goal market: Entrepreneurs, small enterprise homeowners, entrepreneurs, or anybody wanting to construct a web site.

Major profit: Gives website hosting for WordPress.

What makes this worth proposition distinctive? They’ve just a few price noting. First, the concept it makes WordPress “easy.” That is vital to set Bluehost other than the competitors.

From there, in addition they supply a free area identify and an SSL certificates to customers included of their internet hosting plan. This may be the additional push a consumer wants to pull out their bank card.

37. WPForms: “Powerful and Easy!”

wpforms homepage

Product: On-line type builder.

Goal market: House owners of WordPress web sites.

Major profit: Builds on-line varieties to seize leads, take orders, obtain funds, and rather more.

What makes this worth proposition distinctive? They deal with having a plugin that’s each “easy and powerful.”

This helps new customers perceive they don’t want a sophisticated setup, however they received’t have to sacrifice energy or options within the course of.

38. Ooma: “Work from home or anywhere, and stay connected.”

ooma homepage

Product: VoIP telephone service.

Goal market: Enterprise homeowners.

Major profit: Offers an internet-based telephone service for companies of all sizes.

What makes this worth proposition distinctive? They deal with the pliability their providers supply. “Work from anywhere and stay connected” is a HUGE worth proposition for the fashionable office.

39. WooCommerce: “Build exactly the eCommerce site you want.”

woocommerce value proposition homepage

Product: An eCommerce web site builder.

Goal market: Enterprise homeowners and entrepreneurs.

Major profit: Permits individuals to construct eCommerce web sites to promote their merchandise on-line.

What makes this worth proposition distinctive? The worth proposition right here is for non-technical enterprise homeowners to have a surprising eCommerce website that’s tailor-made to their distinctive wants.

It’s what makes the time period “exactly” so vital from the copy on WooCommerc’es homepage: “Build exactly the eCommerce website you want.”

40. Shopify: “Anyone, anywhere, can start a business.”

shopify value proposition

Product: An eCommerce web site builder.

Goal market: Enterprise homeowners and entrepreneurs.

Major profit: Permits individuals to construct eCommerce web sites to promote their merchandise on-line.

What makes this worth proposition distinctive? The emphasis right here is that actually anybody can create a web site to begin promoting on-line.

That is very interesting to non-technical enterprise homeowners who desire a easy resolution for promoting on-line FAST.

41. OptinMonster: “Convert and Monetize.”

optinmonster new homepage

Product: The world’s #1 lead technology software program.

Goal market: Enterprise homeowners, bloggers, and entrepreneurs.

Major profit: Helps individuals develop their electronic mail record, increase conversions, and drive direct gross sales.

What makes this worth proposition distinctive? Whereas many lead technology instruments deal with rising your record, OptinMonster’s worth proposition goes one step additional: changing and monetizing your website’s site visitors.

This CAN be accomplished via rising your record, however will also be used to:

  • Scale back cart abandonment
  • Upsell/cross-sell merchandise
  • Distribute coupon codes for extra gross sales
  • Redirect customers to common posts (to increase website positioning)
  • Enhance webinar registrations
  • And a lot extra…

All of those targets have two parts, conversion and monetization, which is what OptinMonster focuses on.

Now that we’ve seen 41 worth proposition examples, let’s check out how one can write your individual worth proposition.

How to Write a Value Proposition

The very first thing you’ll want to get began with writing your worth proposition is a worth proposition canvas.

A price proposition canvas could be very related to a marketing strategy canvas: it’s a easy, visible framework for brainstorming your worth proposition.

When filling out your worth proposition canvas, you’ll need to reply some questions on your product and your buyer. Right here’s an instance from Peter Thomson.


Some questions you’ll need to ask your self embody:


  • What does your product do?
  • What does it really feel like to use your product?
  • How does your product work?
  • What options does it have?


  • What are the emotional drivers of buying?
  • What are the hidden wants?
  • What are the rational drivers of buying?
  • What are the dangers of switching to your product?
  • What do individuals presently do as a substitute?

As soon as stuffed out, your worth proposition canvas may look one thing like this.


OK, now that you’ve your canvas stuffed out, you must have a good suggestion of how your product and your buyer’s wants match collectively. Now it’s time to write your buyer worth proposition!

Listed below are some templates to get you began:

6 Value Proposition Templates

Use these worth proposition templates to start crafting your individual. You in all probability received’t find yourself utilizing these concepts phrase for phrase, however they’ll offer you an important place to begin.

1. Geoff Moore’s Value Positioning Assertion

In Geoff Moore’s seminal e book, Crossing the Chasm, he suggests the next template for writing your worth proposition.

For [target customer] who [statement of the need or opportunity], our [product/service name] is [product category] that [statement of benefit].

Instance: “For non-technical marketers who struggle to find a return on investment in social media, our product is a web-based analytics software that translates engagement metrics into actionable revenue metrics.”

2. Steve Clean’s XYZ

Right here is maybe essentially the most simple worth proposition template from Steve Clean.

We assist [X] to [Y] by [Z].

Instance: “We help parents spend more quality time with their kids by providing parent-friendly play areas.”

3. Enterprise Hacks’ Excessive-Idea Pitch

This worth proposition template from Enterprise Hacks leverages companies that exist already in your trade to craft your distinctive worth proposition.

[Proven industry example] for/of [new domain].

Instance: “Flickr for video.”

4. Peter Sandeen’s Value Proposition

Peter Sandeen says the concept is to “hit people over the head with what makes you different.”

What makes you precious? (Accumulate the entire most persuasive causes individuals ought to discover you and take the motion you’re asking for.)
Are you able to show that? (Use research, testimonials, social proof, and many others. to confirm your declare.)

5. Buyer-Downside-Answer

Vlaskovits and Cooper use what they name a Buyer-Downside-Answer worth proposition template.

Buyer: [who your target audience is]
Downside: [what problem you’re solving for the customer]
Answer: [what is your solution to the problem]

Instance: “Customer: I believe my best customers are small and medium-sized business (SMB) markets. Problem: Who cannot easily measure campaign ROI because existing solutions are too expensive, complicated to deploy, display a dizzying array of non-actionable charts. Solution: Low cost, easy to deploy analytics system designed for non-technical marketers who need actionable metrics.”

6. Dave McClure’s Elevator Journey

Dave McClure suggests a 3-step guidelines for writing your distinctive worth proposition.

Quick, easy, memorable; what, how, why.
3 key phrases or phrases
KISS (no knowledgeable jargon)

Instance: “ is the free, easy way to manage your money online.”

That’s it! On this information, you discovered what a worth proposition is, and also you noticed 32 worth proposition examples which are inconceivable to resist. You additionally discovered how to write a worth proposition with a worth proposition canvas and 6 templates.

Now it’s your flip. Go forward and use these examples as inspiration to craft your worth proposition, so you can begin standing out from the competitors!

We hope you loved this publish. In case you did, you’ll positively need to try the next sources:

  • 40 Exit Popup Hacks That Will Develop Your Subscribers and Income
  • 38 Finest Lead Technology Software program and Instruments to Develop Your Enterprise
  • 69 Extremely Efficient Lead Technology Magnets to Develop Your E mail Listing

These articles may have the whole lot you want to use your worth proposition to appeal to higher leads, develop your electronic mail record, and scale what you are promoting in the present day!

Courtesy: Source

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