How to Use SEO Tools to Qualify Sites Before the Pitch (for Non-Link Builders)

How to Use SEO Tools to Qualify Sites Before the Pitch (for Non-Link Builders)

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The writer’s views are totally his or her personal (excluding the unlikely occasion of hypnosis) and should not at all times replicate the views of Moz.

As a self-taught SEO, I struggled (and failed) for years to perceive how to construct hyperlinks to my website and the websites of my purchasers. I’ve constructed my company on writing high quality content material that ranks in search engines like google and drives gross sales, however the one piece of the puzzle I used to be lacking was how to construct highly effective hyperlinks to that content material.

Like most SEO consultants who don’t concentrate on hyperlink constructing as a central enterprise providing, for a very long time, the complete strategy of hyperlink constructing at scale appeared overwhelming, and each hyperlink constructing marketing campaign I launched failed to generate the outcomes I wanted.

I’d spend hours writing content material, testing quite a few instruments to uncover hyperlink alternatives, validating every website, and at last reaching out to website homeowners in a determined try to safe high-quality backlinks. However nothing appeared to work, and as my success charges dropped, so did my confidence in myself as an SEO. 

It wasn’t till I began to look by way of my complete hyperlink constructing course of that I noticed I wanted to spend extra time qualifying websites to guarantee I didn’t waste time on low-quality websites or irrelevant content material.

Over the course of some years, I slowly began to develop a system to assist me uncover, prospect, and safe highly effective hyperlinks for myself and my purchasers. This course of was made round me being the solely particular person doing the work, so I had to discover methods to reduce wasted time or assets alongside the method.

A fast be aware for readers

I’m not an expert hyperlink builder, and I’ve discovered that this course of to qualify potential websites works for me and my wants. Since hyperlink constructing is a strong SEO tactic, you need to be certain to do thorough analysis to decide the finest method to your particular wants. What works for me won’t give you the results you want, so, I extremely suggest you take a look at assets like Moz’s Newbie’s Information to Hyperlink Constructing, or choose up The Final Information To Hyperlink Constructing by Garrett French and Eric Ward.

So once more, earlier than we undergo my qualifying course of in the pre-pitch section of hyperlink constructing, I simply need to reiterate that this course of is just not good, it received’t work for every type of hyperlink constructing campaigns, and it’ll proceed to be improved upon. I created this course of primarily based on my wants and targets, and it really works on a number of assumptions:

  • You’re a solo or small workforce, and want to maximize your time all through the course of.

  • You might be in search of damaged hyperlink constructing and visitor submit alternatives. This is not going to work for native hyperlink constructing or different associated methods.

  • You’ve entry to numerous instruments like Moz, Ahrefs, and Majestic, and you understand how to pull knowledge from these assets.

  • You might be extra involved with maximizing your time than you might be about discovering each website accessible.

With that mentioned, I hope it helps different SEOs shave a while off their hyperlink constructing course of and mix it with different approaches for the finest outcomes attainable!

Qualification & audit in the pre-pitch section

Nobody will deny that hyperlink constructing is one in all the most vital items of any SEO technique. Whereas you might have an impeccable technical setup and the finest content material on the web, the reality is that Google is not going to reward your efforts if you happen to don’t have the varieties of hyperlinks to your website that sign authority.

Since all hyperlink constructing boils down to outreach, I wanted to have wonderful content material to supply the proper individuals to land hyperlinks from the proper websites. Whether or not I used to be performing damaged hyperlink constructing, useful resource web page hyperlink constructing, or reaching out to highly effective websites for visitor posting, I wanted to make sure that I restricted the period of time and assets wasted on irrelevant websites.

Step one of any profitable hyperlink constructing marketing campaign is to just be sure you have the proper content material for the desired viewers. At this level, let’s assume that you’ve got a fantastic piece of content material that’s related for a protracted checklist of potential websites. For me, the most vital facet to think about is my time, so that is the place pre-qualifying websites is essential. I’ve to lower out as many websites as attainable as rapidly as attainable, and concentrate on the websites on the market with the finest match.

Step 1: Bulk disqualifications

As soon as that your content material will resolve an issue, you’ll be able to run numerous footprints by way of a device like Scrapebox, NinjaOutreach, or Pitchbox to develop a big group of potential websites to attain out to.

Relying on the business and footprints utilized in the discovery section, you may find yourself with a listing of some thousand potential websites. Whereas it’s thrilling to see that many, you can too lose quite a lot of time by reaching out to websites which are irrelevant or low-quality.

Disqualify numerous URL parameters

Before I take a look at metrics or different elements of a website, I am going to prune my preliminary checklist of websites primarily based on particular phrases of their URL that I feel will yield poor outcomes for my outreach efforts. I do that with easy instructions in Excel or a Google Sheets doc to seek for and take away every row with a URL that features footprints like “wiki”, “forum”, and “news”.

Whereas this course of isn’t good, I’ve discovered that all these websites often supply a low-quality hyperlink on a generic web page buried deep of their content material archive.

Take away blatant visitor posting websites

Now that we eliminated websites with particular parameters in the URL, I like to take away websites which are clearly made for visitor bloggers. Whereas visitor running a blog has been technique for me, websites that seem to be constructed round visitor posts are often unscrupulous websites that I don’t desire a hyperlink from. Whereas not at all times the case, I’ve discovered that these websites are possible a part of a Personal Weblog Community (PBN) and will yield low affect for my hyperlink constructing efforts.

To prune out all these websites, I’ll pre-qualify websites like I did in the earlier step by taking out websites with “submit”, “write for us”, or “guest post” in the URL and transfer them to my “junk” spreadsheet that I hold and study in a while.

Step 2: Use instruments to determine highly effective websites

At this stage, I’ve eliminated fairly a number of websites from the preliminary checklist primarily based on their URL. Now I can assume that the websites I’ve in my checklist aren’t making an attempt to generate visitor posts, and my efforts received’t end in a hyperlink buried deep inside a wiki web page.

It’s vital to be aware that the precise metrics I think about acceptable will range primarily based on business, shopper targets, and if I’m performing native hyperlink constructing campaigns vs. nationwide outreach efforts. However to simplify issues, I’ll use the normal baseline with the metrics under when evaluating a typical shopper for authoritative outreach campaigns.

Clearly, not all websites are disqualified, but when a website has excessive metrics however upon additional examination I discover the website is low high quality, then I do know that website was solely constructed for rankings and I’ll disqualify that website from my goal checklist.

Majestic web site metrics

An important issue to think about in any outreach marketing campaign is the topical relevance and authority of a website primarily based on the business that you just’re working in. It’s vital to be sure that all backlinks are related to the goal web page from a topical and contextual perspective.

Since topical authority and relevance are so vital for outreach efforts, I run my checklist of websites by way of Majestic SEO so my spreadsheet of potential websites are all associated by matter and context to the piece of content material I would like to level hyperlinks to.

As soon as I’ve a listing of topically related websites, I’ll run that checklist by way of Majestic and solely hold these websites that return CF/TF of 12 or above. I’ll regulate this baseline relying on the variety of outcomes, however I’ve discovered that websites with CF/TF under 12 have a tendency to be weaker websites that will not transfer the needle.

It also needs to be famous that I solely hold websites the place the CF and TF scores are no less than 50% of one another. For instance, I cannot think about a website with CF 50, however a TF 10 rating.

This step will whittle down my preliminary checklist and often depart me with about 20-30% of it. I take all websites that aren’t related to the vacation spot website and place them in a separate spreadsheet to evaluate later.

Ahrefs web site metrics

Now that I’ve a listing of topically related websites that additionally meet a minimal threshold in Majestic SEO, I’ll transfer on to Ahrefs. I copy/paste the remaining websites into the Construct Analyze device to discover websites with no less than 500 month-to-month visitors and a DR of 15 or above.

This step helps me determine “real” websites that generate visitors earlier than I manually evaluate the website.

Moz web site metrics

Lastly, I take the checklist of websites which are topically related and have sturdy baseline metrics by way of the Moz Professional device. Since I can’t justify the price of Moz API for my small workforce and restricted use case, I want to do URL checks manually at this stage, so it’s vital to do the whole lot I can in earlier steps to guarantee I solely work with websites that present good potential.

I verify my checklist of websites in Moz by way of their Hyperlink Analysis device to perceive the power of a root area and rapidly determine any spam websites that may have survived earlier steps. I additionally take a look at the Moz Spam Rating to decide whether or not a website requires extra handbook evaluate.

Relying on the scope of my hyperlink constructing marketing campaign, the business I am concentrating on, and geographic area (amongst different elements), I often solely attain out to websites with a DA of 10 or above. I’ve discovered the Moz DA device is fairly correct when evaluating the “realness” issue of a website, and something under a ten DA is probably going a PBN website.

My closing step to consider a website by way of SEO instruments is to take a look at the Spam Rating to catch any leftover low-quality websites which will have handed the different checks:

Like with most instruments, you will get false positives because it’s fairly straightforward to stand a website up simply to generate “good” SEO metrics. Because of this, I like to take the closing step of a handbook evaluate earlier than I attain out to web site homeowners.

Step 3: Guide evaluate

Now that I’ve a small checklist (often 10-20% of the authentic checklist that I began with) of websites that meet benchmarks set in every device, I am going to start the handbook strategy of reviewing the remaining websites.

I feel it’s vital to manually verify websites earlier than reaching out to them, as a result of I can often discover websites which are a part of a PBN, or these websites that had been constructed simply to promote hyperlinks, primarily based on their design and performance.

As I evaluate these websites, I hold an eye fixed out for apparent indicators of a poor website. I nearly at all times disqualify a website at this stage that has extreme promoting on it, as a result of I can assume it was solely constructed to enhance their gross sales commissions and never the high quality of content material for actual individuals.

Use SEO instruments to save time throughout the hyperlink prospecting section

Regardless of the scope of your outreach or the business you’re employed in, all outreach campaigns take quite a lot of time and assets. Most SEOs know that unhealthy hyperlink constructing can lead to an entire host of issues, and as the solely particular person in our company who performs outreach, I want to shield my time.

The steadiness between scalability, high quality, and effectivity is made or damaged throughout the prospecting section of any hyperlink constructing marketing campaign. I exploit numerous SEO instruments to assist me save time and decide the finest websites for my outreach efforts. Not solely does this stack of SEO instruments assist me determine these websites, it additionally signifies that I am extra possible to efficiently talk with an actual particular person at an actual website to construct hyperlinks with.

Be happy to take a look at out this course of for your self, and I’d love your ideas on how to enhance it in the feedback under!



Courtesy: Source

#SEO #Tools #Qualify #Sites #Pitch #NonLink #Builders

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