How to Set Up Google Analytics eCommerce Tracking for WooCommerce

How to Set Up Google Analytics eCommerce Tracking for WooCommerce

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Would you like to know the way your WooCommerce retailer is performing?

Google Analytics enables you to see what’s working in your web site, how clients behave, and discover areas to enhance. You’ll be able to even see what number of transactions are going down and the way a lot income your web site is bringing in.

With these precious insights, you may tailor your gross sales and advertising accordingly to maximize enterprise.

This information will present you the way to get all of the insights and information you want to observe your retailer, discover areas of enchancment, and optimize outcomes.

Earlier than we dive into the tutorial, let’s get clear on why you want WooCommerce conversion monitoring and what you may anticipate from it.

Why Allow WooCommerce Google Analytics Tracking

While you join a web site to Google Analytics, it tracks your web site exercise and visitors. Then it exhibits you the way many individuals go to your web site, the system they use, their location by nation, and extra.

These primary statistics aren’t sufficient for an eCommerce retailer. You’ll want far more data on gross sales, conversions, and income so to make data-driven choices to transfer forward.

ecommerce tab in google analytics

When you allow eCommerce monitoring, you’ll get precious information on:

  • Key Efficiency Indicators: This consists of your eCommerce Conversion Price, Common Order Worth, Buying Cart Abandonment, and Price Per Acquisition.
  • Buying Conduct: This exhibits you the way many individuals go away the web page and contribute negatively to your buying cart abandonment price. You’ll be able to see how usually folks put issues in carts or the place folks go inside your WooCommerce retailer.
  • Checkout Conduct: You’ll be able to see how clients behave whereas testing, together with abandonment and funds made, so you could find out what’s going improper throughout this course of.
  • Product Efficiency: This exhibits you the preferred merchandise in your retailer. You will get detailed insights about every one in every of your merchandise’ efficiency.
  • Advertising and marketing Efficiency: You’ll be able to see how your advertising occasions like gross sales and promotions carry out. You’ll be able to even see how coupon codes, affiliate hyperlinks, and popups are working for you.

Whereas this all sounds nice, establishing and navigating by means of Google Analytics is usually a actual problem, particularly in the event you’re new to this.

We’re going to skip the difficult and present you the way to unlock all this convenient data in Google Analytics within the easiest method attainable.

Establishing WooCommerce Tracking

The very first thing you’ll need to do is get a Google Analytics account (in the event you don’t have one already).

You merely have to comply with the onscreen directions to create an account for your web site. For extra assistance on this, we’ve lined the method in our detailed information: Google Analytics 101.

After getting your account, you’ll want to join it to your WooCommerce retailer. To do this, you want to add a little bit of code to your web site.

However we don’t need to go down that route. It’s difficult and dangerous, particularly in the event you don’t take into account your self very “tech-savvy.”

As a substitute, we’re gonna skip all that and use a plugin that makes it tremendous simple to join Google Analytics to your web site.

Step 1: Set up and Activate MonsterInsights

In your WordPress dashboard, set up and activate the MonsterInsights plugin.

monsterinsights homepage

MonsterInsights enables you to join to Google Analytics on the click on of a button. Plus, it creates its personal analytics reviews for you.

Which means you don’t have to navigate by means of lengthy menus to discover what you’re wanting for.

MonsterInsights makes these reviews easy-to-read so that you get all the information you want in a digestible format. Plus, you should use addons to prolong its performance and get extra reviews on eCommerce, adverts, customized dimensions, types, and far more.

MonsterInsights is well the #1 Google Analytics plugin for WooCommerce shops.

There’s a lite model for websites which are simply beginning out. However if you would like stable eCommerce stats, you’ll need to get on the Professional plan.

This gives you entry to eCommerce reviews, superior integrations, and development instruments.

If you would like extra particulars earlier than you bounce right into a subscription, try our MonsterInsights evaluate to see why we expect it’s one of the best Google Analytics device for WordPress.

Step 2: Join Your Website to Google Analytics

When you’ve put in the plugin, navigate to the Insights » Settings web page in your WordPress dashboard.

Then click on on the Join MonsterInsights button.

Connect MonsterInsights

A dialog field will pop up to select the Google account you need to use:


Be sure to select the identical one you used to enroll for Google Analytics. Then click on on the blue Permit button so MonsterInsights can entry your Google Analytics information.


Select the Google Analytics web site profile you need to authenticate with MonsterInsights. That is normally “All Web Site Data”.


Lastly, you want to click on on the Full Connection button. And that’s it!

Your web site is now linked to your Google Analytics account. Now let’s go a step additional and arrange enhanced eCommerce settings in Google Analytics.

Step 4: Allow Enhanced eCommerce

To trace WooCommerce stats in Google Analytics, you’ll want to allow eCommerce monitoring. Inside your Google Analytics account, choose the Admin » Ecommerce Settings tab from the left taskbar.


Right here, change on ‘Enable eCommerce’. When you do that, you’ll see another choice seem to ‘Enable Enhanced eCommerce Reporting’.

Change this selection on too, and hit the ‘Save’ button to retailer your modifications.

Then head over to your WordPress dashboard and open the Insights » Addons web page. Discover and activate the eCommerce addon.

ecommerce addon in monsterinsights

Go to Insights » Settings and choose ‘eCommerce‘ from the highest menu.


Use the slider button right here to activate the ‘Use Enhanced eCommerce’ choice.

Now MonsterInsights will observe your WooCommerce retailer and create easy-to-read reviews for you. You’ll be able to entry these reviews proper inside your WordPress dashboard, so that you received’t have to change between totally different apps and tabs.

As a substitute, you’ll have all the pieces in a single place.

Step 5: Understanding Your WooCommerce Reviews

The very first thing you want to remember is that your information received’t be accessible straight away. You want to give Google Analytics a while to accumulate information out of your web site.

As soon as it does that, MonsterInsights will mechanically choose up the information and create your reviews. You’ll be able to entry these reviews within the Insights » Reviews web page in your WordPress dashboard.

We’ll take you thru the eCommerce report and what it exhibits you.

First, you’ll see a very powerful metrics of your retailer: conversion price, transactions, income, and common order worth.

monsterinsights ecommerce overview

You’ll be able to filter by date to see information for the final 7 days, 30 days, or set your individual customized date vary.

From this report, you will get an outline of your eCommerce efficiency to see:

  • The proportion price of what number of clients purchased one thing
  • How many transactions occurred
  • How a lot income was earned
  • How a lot did they purchase per transaction (on common)

Beneath this, you’ll see a Prime Merchandise report which exhibits you which ones merchandise carry out one of the best.

top products monsterinsights

This exhibits you the amount ordered, share of gross sales, and whole income generated. You should utilize these insights to create promotions and low cost gives and even ship out focused advertising emails.

On this report, you may as well see the product classes that aren’t performing nicely. This helps you make data-driven choices on what to give attention to, the place to make enhancements, and what to let go of.

While you scroll down, you’ll see a Prime Conversion Sources report. This exhibits you which ones web sites are sending probably the most visitors that converts to patrons.

top conversion sources monsterinsights

You’ll be able to see the variety of visits, their share, and the income they contribute. You’ll be able to simply determine which sources you need to create affiliate partnerships with.

Now right here’s the place MonsterInsights reviews get fascinating: since you will have the eCommerce addon enabled, you’ll additionally see:

  • Complete add to carts
  • Complete faraway from carts
  • Variety of merchandise your clients added
  • Merchandise eliminated at checkout
  • Time to buy
  • Periods to buy

You’ll find a way to perceive your buyer buying habits: what they like, don’t like, how lengthy they store for, the place they get caught, the place they abandon their cart, and extra.

This implies you may determine issues together with your gross sales funnel and take measures to optimize the method. With these small enhancements, you may enhance person expertise (UX) and cruise your method to extra gross sales and income.

Now you will have all of the WooCommerce information you want proper inside your dashboard. That’s nice. However how do you truly use it to drive gross sales and income?

We’ll present you one of the best ways to try this subsequent.

Step 5: Utilizing WooCommerce Information to Enhance Gross sales and Income

Now that you’ve got precious insights into your WooCommerce retailer, you may convert that data into actions in your web site.

Probably the most highly effective device you should use for that’s OptinMonster.

optinmonster homepage

OptinMonster is fingers down one of the best lead era and conversion optimization device for WooCommerce.

It enables you to create advertising campaigns like popups, slide-ins, banners, gamified wheels, floating bars, and extra.

optinmonster campaign examples

However that’s not all. OptinMonster has actually highly effective concentrating on guidelines to present campaigns based mostly on a buyer’s actions, pursuits, and habits in your web site.

Probably the most well-liked guidelines is Exit-Intent® which helps you to show a marketing campaign proper earlier than a customer leaves your web site.

Optinmonster exit intent campaign trigger

You’ll be able to goal by web page, product, class, date, and time. You’ll be able to even schedule campaigns to run on their very own.

This implies you should use OptinMonster to:

  • Promote well-liked merchandise
  • Supply reductions and promotions
  • Get better deserted carts
  • Get extra electronic mail subscribers
  • Run flash gross sales and seasonal gross sales
  • And a lot extra…

OptinMonster is so versatile it will possibly swimsuit any advertising aim.

Plus, there are 50+ templates and a drag and drop builder to create eye-catching campaigns in minutes. Which means there’s no coding required in anyway!

example of drag and drop optinmonster builder

OptinMonster additionally comes with built-in analytics and seamlessly integrates with Google Analytics. You’ll be able to simply observe how nicely your campaigns are performing and the way a lot cash they earn for you.

That method, you’ll have all the information you want to optimize your lead era technique.

analytics dashboard from optinmonster

Need to create a marketing campaign in simply 5 minutes? Comply with our fast information: How to Create a WooCommerce Popup (+ 7 Methods to Enhance Gross sales).

Nonetheless on the fence about OptinMonster? Simply try a few of these success tales from WooCommerce shops similar to yours:

  • How Kennedy Blue Elevated Gross sales 50% by Overcoming Gross sales Objections with Popups
  • How Sportique Elevated Conversions 200% with OptinMonster’s Geo-Concentrating on
  • How SnackNation Provides 1200 Segmented Leads Each Week

Prepared to enhance your WooCommerce gross sales and promotions? Get your 100% risk-free OptinMonster account by clicking beneath:

We hope you discovered this put up useful in enabling WooCommerce monitoring in Google Analytics.

Google Analytics is absolutely highly effective and there’s a lot you are able to do with it in the event you study to navigate it.

In case you’re wanting for extra methods to enhance your engagement, conversions, and gross sales, try extra of our guides:

  • Ecommerce Optimization to Immediately Enhance Income
  • The Final Information to Development Hacking for Exponential Success
  • Exit Popup Hacks That Will Develop Your Subscribers and Income

These posts will enable you develop your WooCommerce retailer and set it up for long-term success!

Courtesy: Source

#Set #Google #Analytics #eCommerce #Tracking #WooCommerce

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