How to Merge Twitter Accounts

How to Merge Twitter Accounts

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How to Merge Twitter Accounts

While you’ve ever juggled various Twitter accounts, you perceive how tough it could be. Not solely would you like to engage your followers by producing centered, worthwhile content material materials, you moreover need to protect your mannequin message fixed all through all accounts.

Sounds just a bit overwhelming, correct?

It might be, which is why it’s possible to be worth merging your Twitter accounts as a substitute. By unifying your Twitter presence, you presumably can strengthen your mannequin story and attain a wider pool of followers all through two or additional separate accounts.

The problem? As of however, there’s no official method to “merge” Twitter accounts. Nonetheless, even within the occasion you may’t truly merge your present accounts into one, you presumably can nonetheless run them as a single unit from a promoting and advertising and marketing perspective.

Below, I’ll current you when it’s possible to be worth “merging” Twitter accounts as a promoting and advertising and marketing approach to the extent it’s doable, and I’ll converse you through specific circumstances when twin account administration could be very important.

Why Ought to You Merge Your Twitter Accounts?

There are a variety of the explanation why merging Twitter accounts or managing them additional intently could achieve benefit what you’re selling, counting on the state of affairs. Briefly, though, listed under are the three predominant benefits to unifying your Twitter profiles.

  • Consistency: It’s usually easier for entrepreneurs to plan, create, and publish content material materials for just one Twitter account. That could be very true within the occasion you’re moreover managing profiles all through various social media platforms.
  • Recognizability: Bringing various Twitter accounts collectively can assemble a stronger, additional merely recognizable social media mannequin than working various fragmented accounts.
  • Readability: Reasonably than difficult your followers with various accounts for every specific particular person part of what you’re selling, you presumably can carry all aspects of your group beneath one banner.

Mainly, merging Twitter accounts affords your followers a clearer picture of what your group stands for, and each factor you present. It makes it easier for people to attain you on-line, which can help you change followers to prospects. 

While you’re nonetheless unconvinced, though, let me put it one different method. With over 192 million daily active users, and roughly 500 million Tweets stepping into the worldwide feed each day, Twitter is a particularly energetic platform. 

And never utilizing a relentless, recognizable, and steady Twitter approach, it’s easy to get misplaced in all that noise. Merging your accounts may additionally allow you to slender by means of the noise and set your mannequin apart out of your opponents.  

Now we’re clear on how unifying or merging Twitter accounts could achieve benefit what you’re selling, let’s check out 4 occasions when this system could help and the way in which to deal with your accounts until merging turns into an risk. 

How to Deal with Two Twitter Accounts When a Enterprise Consolidation Occurs

A business consolidation is an thrilling time. You’re about to be a part of forces with one different enterprise to create a model new, stronger agency with additional potential than ever. 

From a social media perspective, though, consolidations could possibly be powerful. Since you’re forming a very new agency, you need to assemble hype throughout the enterprise whereas retaining your present followers all through every Twitter accounts.

While you’re trying to merge two firms with completely differing types, it’s far more tough.

Maybe you could have totally completely completely different attitudes to Tweeting and interesting followers, or presumably there’s a large distinction in your viewers demographics. What’s additional, there’s a possibility you had been really opponents sooner than, and likewise you’re now trying to unify your followers.    

Looks like an issue, correct? Proper right here’s how one can take care of it simply.

Merge Twitter Accounts By the use of Your Dashboard

When you may’t merge Twitter accounts, you presumably can carry them collectively in your desktop or the Twitter mobile app. Go online to your account, click on on the “More” button on the right-hand sidebar, and click on on the little “+” picture.

Subsequent, click on on “Create new account” or “Add existing account” to proceed:

Merge Twitter Accounts Through Your Dashboard

The strategy is comparable for the iOS and Android apps.

You could add up to five accounts this way, so it’s an excellent tip to study.

Discuss With Your Followers

Twitter’s not splendid for talking extended statements, so pin posts out of your website or completely different social media accounts to make clear the state of affairs.

Use the equivalent messages, posted concurrently, all through every Twitter accounts to start setting up some mannequin continuity and consistency immediately.

Lease Influencers

Do your followers reply successfully to influencers? Ponder hiring a few influencers to unfold the phrase and assemble hype spherical your new mannequin.

You may discover influencers by means of marketplaces, influencer promoting and advertising and marketing corporations, or by in search of them on-line.

Use Twitter Ads

While you’re consolidating, you’re not merely wanting to preserve onto present followers. You’re trying to find new prospects, too. Ponder launching Twitter commercials and working them all through every accounts.

Are Twitter commercials truly worth it, though? Utterly.

For one issue, we’re seeing a 35 percent increase in advert engagement all through Twitter, which suggests there’s an viewers in the marketplace to your organization commercials. Plus, the everyday Twitter particular person enjoys targeted, highly specific content, which suggests promotional however informative commercials can present prospects what they want.

How to Deal with Your Twitter Accounts When a Enterprise Acquisition Occurs

When a much bigger agency absorbs a smaller agency and takes administration of its property, it’s often called an acquisition. Whereas the shopping for agency may regulate its branding barely to mirror the merger, the acquired agency ceases to exist.

Unsurprisingly, mergers and acquisitions set off various promoting challenges. For one issue, since Twitter accounts can sort part of the acquired agency’s property, who determines how they’re managed inside the long-term? Moreover, within the occasion you resolve to shut the acquired agency’s account down, who models the trajectory?

These are just a few challenges digital promoting and advertising and marketing teams face when working Twitter accounts all through a merger, nevertheless listed under are some concepts for transferring forward.

Audit Your Twitter Accounts

First, assess every Twitter accounts to decide what you’ve obtained in widespread and the place the variations lie. As an illustration, presumably you promote comparable merchandise, nevertheless you Tweet in quite a few varieties. Or, presumably you’re every fairly energetic on Twitter, nevertheless your follower counts differ considerably.

Proper right here’s an occasion. MoonPie has a fulfilling and intensely distinctive Twitter voice:

Merge Twitter Accounts - Audit Your Twitter Accounts

Within the occasion that they merged with a corporation that Tweeted with a lot much less humor, the promoting and advertising and marketing employees would want to uncover a brand new voice applicable for every producers.

Use your findings to decide the way you progress every accounts forward with additional unity. If approved factors come up due to the merger, don’t neglect to comprise your approved teams.

Acclimate Your Audiences

Put collectively your followers for the large change by introducing them to the model new agency and its leaders.

First, publish regarding the upcoming merger recurrently to be sure that the knowledge reaches as many followers as doable.

Subsequent, do some cross-posting. While you’re the acquired agency, this may indicate sharing Tweets from the shopping for agency’s account, and even Tweeting them. Get some conversations going and engage your audiences.

Lastly, make sure you’re spherical to reply questions. Twitter prospects often rely on a response within 30 minutes, so within the occasion you may’t monitor your DMs or Tweets recurrently, ship followers to an electronic message contact.

Pin Official Bulletins

Get inside the conduct of pinning key bulletins to the best of your Twitter profile. Bulletins you might have considered trying to pin embody a merger uncover, any emblem or branding modifications, and the official merger date.

Certain, mergers are tough, nevertheless they seem to be a risk to truly push your group forward and arrange your mannequin on-line.

How to Deal with Your Twitter Accounts When You Change Your Enterprise Determine

Whether or not or not you’re reinventing your mannequin or rising into new providers or merchandise selections, a fame change can kickstart a shiny new future for what you’re selling.

Nonetheless, within the occasion you’ve been working your Twitter account(s) efficiently, you’ll more than likely have a rising base of followers who know you by a specific determine or take care of. They’ll be just a bit shocked within the occasion you all the sudden change your Twitter take care of or enterprise determine with out warning!

How do you make the determine change and inform your followers efficiently? No matter what variety of accounts you’re working, proper right here’s how to speak a enterprise determine change with minimal fuss.

Change Your Username

Go to your account settings and change your username to the model new enterprise determine. Sooner than you try this, notify your followers so that they perceive it’s nonetheless you.

A username change is an outstanding various to share your mannequin story and the reasons behind the determine change, so ponder working commercials or completely different promo provides to inform your viewers.

Change Your Bio

Change your Twitter bio(s) to mirror the model new determine. Since every follower sees your bio as soon as they open your profile, inserting your new enterprise determine ensures most visibility.

You could on a regular basis pin a Tweet with the small print, too.

Contact Your Followers

While you’ve moved to a model new account, there’s a possibility you’ve misplaced followers. Maybe they didn’t get the message however, or they decided to stop following you.

There’s only one method to uncover out what’s up: contact the followers who haven’t joined you on the model new take care of. You could decide them using promoting and advertising and marketing devices like Audiense or Sprout Social. Then, each aim them with commercials or attain out by means of electronic message (in case you’ve it) to remind them.

While you’re constructive you’ve reached as many followers as doable, deactivate your earlier accounts.

How to Deal with Your Twitter If Your Enterprise Has Quite a few Accounts for Utterly completely different Departments

Working various Twitter accounts for one enterprise could possibly be helpful. You could attain a wider viewers, and you may protect your promoting and advertising and marketing content material materials separate from, say, your assist desk.

From this viewpoint, segmenting your content material materials all through various accounts could improve your purchaser service and the overall particular person experience.

UPS, as an example, has a dedicated support account. It’s good due to the dimensions of the company and the businesses they provide:

Merge Twitter Accounts - How to Manage Your Twitter if Your Business Has Multiple Accounts for Different Departments

Nonetheless, there’s nothing straightforward about working two or additional accounts for the same enterprise—significantly within the occasion you’re a smaller enterprise.

Although you may aim to improve purchaser service by establishing a faithful assist account, you will discover your self difficult your prospects! Listed under are some concepts for avoiding widespread factors.

Study Your Metrics

The place are your followers?

Ideally, they want to be hanging out in your vital promoting and advertising and marketing account, so in case you’ve elevated follower numbers unfold all through completely different accounts, it’s worth investigating why.

Maybe you don’t promote your predominant account enough, or it’s not providing your followers with the valuable content material materials they’re discovering elsewhere.

Signpost Followers Appropriately

Assure it’s obvious which account a follower ought to methodology when, as an example, they want help or are trying to find particulars on the most recent promotion.

In case your followers don’t know the place to flip, there’s a possibility they’ll stop following you or collaborating collectively along with your Tweets. For readability, ponder pinning the associated particulars to the best of each profile.

Use Devices to Merge Twitter Accounts

Merge Twitter accounts all through departments with the help of social media devices.

TweetDeck, as an example, helps you to view various Twitter accounts concurrently. You could schedule Tweets, reply to DMs, and seamlessly switch between accounts. For the busy marketer working various accounts, TweetDeck is a particularly useful Twitter software program.

Totally different devices to ponder embody Buffer and Hootsuite.


At current, Twitter would not enable firms to merge Twitter accounts. Nonetheless, it’s best to nonetheless be fascinated by strategies you presumably can consolidate and assemble a additional recognizable and fixed mannequin profile on-line.

Managing two or additional Twitter accounts is tough, however it certainly’s utterly doable with some forward planning and cautious mannequin administration.

While you need any help collectively along with your branding, whether or not or not you’re managing a fame change or trying to merge Twitter accounts to the fullest extent doable, check out my consulting corporations and learn the way we may additionally assist.

How do you deal with two or additional Twitter accounts correct now? Do you feel like merging accounts could achieve benefit what you’re selling?


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