How to Create a Lead Capture Page in WordPress (The Easy Way)

How to Create a Lead Capture Page in WordPress (The Easy Approach)

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Would you like to skyrocket your electronic mail checklist and remodel guests into leads and paying clients?

A lead seize web page enables you to add optin varieties to acquire electronic mail addresses from guests. However when accomplished proper, a lead seize web page can do rather more than that.

You should use a lead seize web page to promote merchandise and gross sales, improve engagement, and drive income.

That’s why, in this text, we’ll present you the way to simply create a gorgeous lead seize web page in WordPress.

However first, let’s get crystal clear on what a lead seize web page truly is.

What Is a Lead Capture Page?

A lead seize web page is a devoted touchdown web page the place guests can join electronic mail newsletters, get a quote, register for occasions, purchase a product, and rather more.

lead capture example plage


To incentivize guests and get them to enroll, you want to make your content material worthwhile. And you are able to do that by providing reductions, freebies, and lead magnets, similar to a free eBook.

With a lead seize web page, you may direct visitors from all sources to this devoted web page. Which means you may ship individuals from totally different social media channels and PPC advert campaigns to the identical lead seize web page.

Earlier than you create a lead seize web page, listed below are a few pointers to hold in thoughts:

  • Supply one thing worthwhile in trade for his or her electronic mail handle
  • Ask just for particulars you want in the optin type to make it simpler to full the shape
  • Write a fascinating message so guests know precisely what you might have to provide
  • Add a highlighted CTA (name to motion) button or hyperlink
  • Elevate the web page with countdown timers, social media hyperlinks, photos, and movies
  • Construct belief with guests by displaying opinions, testimonials, and belief badges

Now that you already know what to embody in a lead web page, let’s have a look at how to create one in WordPress.

How to Create a Lead Capture Page

On this tutorial, we’re going to present you 2 straightforward methods to create lead seize pages. First, we wish to present you the way to use our OptinMonster software to remodel any internet web page into a lead seize web page.

After that, we’ll present you the way to create a new lead seize web page in underneath 5 minutes utilizing the SeedProd – the very best WordPress touchdown web page builder.

  1. Make a lead seize web page with OptinMonster
  2. Create a lead seize web page with SeedProd

1) Make a Lead Capture Page with OptinMonster

OptinMonster is probably the most highly effective lead technology and conversion optimization software in the world.

optinmonster new homepage

You should use OptinMonster to add lead technology campaigns similar to optin varieties, popups, slide-ins, and floating bars to any webpage.

optinmonster campaign examples


OptinMonster comes with highly effective focusing on guidelines so you may personalize campaigns based mostly on a buyer’s exercise, location, pursuits, and the place they’re coming from.

optinmonster display rules


This implies you may goal totally different audiences utilizing the identical webpage. So, as an example, you may show one optin marketing campaign for guests coming from Twitter and a totally different one for these coming from Fb.

You’ll be able to even use OnSite Retargeting® to show separate campaigns to guests which have engaged with one other marketing campaign in your website.

These focusing on guidelines assist optimize your campaigns to maximize the variety of electronic mail subscribers you get.

Plus, OptinMonster comes with 50+ gorgeous templates and an easy-to-use drag and drop builder. You’ll be able to create lovely campaigns in a matter of minutes and reap the advantages for years to come!

example of drag and drop optinmonster builder

OptinMonster enables you to sync your campaigns with all standard electronic mail service suppliers (ESPs) like Fixed Contact, Mailchimp, AWeber, and Sendinblue, and extra all on the click on of a button.

With an electronic mail integration arrange, you may set off automated electronic mail sequence to be despatched to subscribers as quickly as they enroll.

OptinMonster additionally tracks each marketing campaign, so you may see which of them carry out nicely and which of them want enchancment. You’ll be able to see how many individuals signup and even observe how a lot cash you make from these campaigns.

analytics in optinmonster

You’ll be able to even A/B take a look at totally different variations of the identical marketing campaign. This may assist you discover what works in your viewers to maximize your subscribers.

Need to see if OptinMonster actually works? Try how Adam Enfroy added 11,000+ subscribers to his electronic mail checklist in 1 12 months utilizing OptinMonster’s inline varieties.

Prepared to create a lead seize web page with OptinMonster? Click on beneath to join your 100% risk-free OptinMonster account:

Now we’ll present you the way to add an OptinMonster inline type to any web page of your web site to remodel it into a lead seize web page. Right here’s a pattern of the marketing campaign we’ll create that may be added to any WordPress web page, publish, sidebar, and even contained in the footer:

inline campaign sample

If you would like to create different kinds of lead technology campaigns, you may comply with our guides to creating a popup and making a floating bar with OptinMonster.

Let’s get began with the tutorial.

Step 1: Putting in OptinMonster in WordPress

OptinMonster is absolutely easy to arrange. First, you’ll need to set up the OptinMonster plugin in your WordPress website.

find and install the optinmonster plugin

As soon as activated, entry the OptinMonster web page out of your WordPress menu and launch the setup wizard.

launch setup wizard to start optinmonster

Then comply with the onscreen directions to improve your account and, when you’ve completed, you’re prepared to create your first marketing campaign with OptinMonster.

Step 2: Creating an Inline Kind

On the OptinMonster web page in your WordPress dashboard, you’ll see that OptinMonster enables you to create all types of campaigns like popups, floating bars, inline varieties, and slide-ins.

To make a lead seize web page, choose the Inline type choice.

select optinmonster inline form inside wordpress

This may open up a web page the place you may choose a template. You’ll be able to discover the templates by hovering over them to get the preview choice.

split template and inline campaign

You’ll be able to choose any template you need. At the moment, we’ll select the Break up template.

When you choose a template, Optinmonster will ask you to title your marketing campaign so you will discover it simply in the checklist of campaigns you create.

Name OptinMonster campaign

When you click on on the ‘Start Building’ button, OptinMonster’s marketing campaign builder will open up the place you may customise the inline type utilizing the drag and drop builder.

Step 3: Customizing the Inline Kind

OptinMonster has a visible builder that permits you to edit a stay preview of your template.

So as to add your individual message, you may choose the textual content and kind in your individual.

change text in inline split

OptinMonster has a built-in textual content editor that can seem when you choose all of the textual content in a block. This offers you choices to change each facet of your textual content, together with:

  • Font
  • Colour
  • Measurement
  • Alignment
  • Line peak
  • And rather more…

All of OptinMonster’s templates are designed to look lovely with photos, CTAs (calls to motion), and colours that work in most instances.

Which means you received’t have to change a lot in the design.

Nevertheless, OptinMonster enables you to customise each facet of your template if you would like to match it higher to your model, message, and marketing campaign.

For instance, you may modify the button to add your individual CTA. Click on on the button, and also you’ll see choices to change the textual content, coloration, font, and extra in the left-hand facet column.

edit button in split inline form

You may as well exchange the picture with your individual emblem or one other picture that fits your marketing campaign:

select image in split inline

In case you need to change the background, click on on the Residence button in the left-hand facet menu and navigate to Optin Settings » Optin View Types web page. You’ll be able to add a picture right here or use the colour palette to change the colour.

change background in split inline

Lastly, swap to the Success tab to customise the affirmation message. This may seem to guests as quickly as they submit the shape.

success message for inline split template

And with that, your lead seize inline type is prepared.

The following step in constructing OptinMonster campaigns is to add focusing on guidelines. This allows you to present your campaigns to the appropriate individuals on the proper time.

We received’t be utilizing show guidelines for inline varieties as a result of they seem wherever you embed them.

In case you’re constructing a totally different marketing campaign similar to a popup, you’d need to configure the focusing on choices underneath the Show Guidelines tab.

default-display-rules in om

A number of standard show rule choices embody:

  • Exit-Intent® Know-how: Get better abandoning customers as they’re actively leaving your web site.
  • OnSite® Retargeting: Preserve customers engaged by displaying new campaigns to returning guests.
  • Geolocation: Customise the shopper expertise by focusing on customers based mostly on their bodily location.
  • Referral Concentrating on: Have interaction with guests based mostly on which channel or supply they’re coming from

Subsequent, we’ll present you the way to join your marketing campaign to your electronic mail service supplier (ESP).

Step 3: Connecting OptinMonster to Electronic mail Advertising and marketing

Contained in the OptinMonster marketing campaign builder, open the Integrations tab and click on on the ‘Add New Integration’ button.

add new integration in optinmonster

A drop-down menu will seem the place you may select your electronic mail service supplier.

select constant contact integration

Observe the on-screen directions to signal in to your account and hyperlink the OptinMonster marketing campaign. It takes simply a few clicks.

Now you may go forward and publish the OptinMonster marketing campaign in your website.

Step 4: Publishing the OptinMonster Marketing campaign

OptinMonster makes it very easy to add the inline type to your WordPress website with none coding data required.

First, swap to the Publish tab in the OptinMonster marketing campaign builder and set the standing to ‘Publish’ right here.

publish your campaign

Subsequent, OptinMonster has a built-in widget for WordPress websites you can add wherever in your website.

So if you would like to flip a WordPress web page or publish into a lead seize web page utilizing the Gutenberg editor, you may choose the OptinMonster block and select your marketing campaign:

embed inline form using optinmonster block

You’ll discover the OptinMonster widget in all standard WordPress web page builders like Elementor as nicely.

And for those who’re nonetheless utilizing the Basic editor, there’s an ‘Add OptinMonster’ button that lets you choose your marketing campaign to add it to a web page or publish.

inline campaign embed in classic editor

You’ll be able to even add the inline type to a WordPress sidebar. In your WordPress dashboard, navigate to the Look » Widgets tab. Then drag and drop the OptinMonster widget into your sidebar menu and choose the inline type.

optinmonster widget to sidebar

When you save and publish your web page or sidebar, you’ll see the shape seem in your website.

Now you understand how to flip any web page of your web site into a lead seize web page with OptinMonster.

Study extra about including inline campaigns to your website by testing the next detailed information: How to Add an After Put up or Inline Marketing campaign.

Should you haven’t signed up for OptinMonster but, what are you ready for? Get your 100% risk-free OptinMonster account now by clicking beneath:

Should you’re trying to create a contemporary lead seize web page, we’ll present you the best manner to do this subsequent.

2) Creating a Lead Capture Page with SeedProd

You may as well create an unbelievable lead seize web page that’s optimized for conversions and search engine optimisation utilizing SeedProd.

SeedProd landing page builder home_

SeedProd is probably the most highly effective touchdown web page builder for WordPress. It comes with 100+ lovely ready-to-go templates that make it straightforward to create a lead seize web page in a matter of minutes.

seedprod templates

Plus, it has a drag and drop builder to customise the template to match your model and web site theme.

A number of highlights of the SeedProd builder embody:

  • Electronic mail advertising integrations – Join to standard electronic mail advertising companies like MailChimp, AWeber, GetResponse, ConvertKit, and extra
  • Designed for top conversions – Use built-in options to add optin varieties, countdown timers, and CTA buttons to maximize conversions
  • Management Entry – Select to present or conceal sure elements or pages of your web site to customers
  • Spam Safety – Add Google reCAPTCHA to detect bots and forestall spam or fraud submissions in your web page
  • Inexpensive – SeedProd has a lite and premium model that’s fairly priced

To present you a extra complete view of this web page builder, we’ve coated this software in element with our SeedProd evaluation.

To comply with alongside in this tutorial, you’ll want to join SeedProd. When you’ve accomplished that, you may create a lovely lead seize web page.

Let’s get began.

Step 1: Setting Up SeedProd in WordPress

While you join SeedProd, you’ll obtain a file to obtain and a license key.

license key in seedprod account

You’ll be able to set up SeedProd in your WordPress website by importing the plugin file to the Plugins » Add New web page.

By no means uploaded a plugin? No worries. Observe this information for more information on how to set up a WordPress plugin.

After you’ve put in and activated the plugin, entry the SeedProd web page in your WordPress admin space. Then open the Settings tab, the place you may enter your license key.

seedprod enter license key

Now you’re all set to construct a lovely lead seize web page.

Step 2: Constructing a New Lead Capture Page

In your WordPress dashboard, navigate to the SeedProd web page. You’ll see 4 choices to create coming quickly, upkeep mode, login, and 404 pages.

Beneath that, choose the ‘Add New Landing Page’ button.

add new landing page with seedprod

This may open up a web page with all of the template designs. You’ll be able to hover over any template and also you’ll see an choice to preview or choose it.

seedprod template preview

You may as well filter templates by class utilizing the tabs accessible. We suggest exploring the Gross sales and Lead Squeeze classes as they’re designed to higher suit your lead seize targets.

For this tutorial, we’ll select the Free EBook Squeeze web page as a result of it’s bought all of the fields we wish to embody.

free ebook lead squeeze template in seedprod

SeedProd will immediate you to enter a title in your web page. This may also auto-generate the URL that can function your touchdown web page.

Then click on on the ‘Save and Start Editing the Page’ button.

seedprod name your landing page

The touchdown web page builder will then open the place you may customise your design.

Step 3: Customizing the Lead Capture Page

SeedProd’s builder is sort of related to OptinMonster. You’ll be able to see a preview of your lead seize web page and make edits to it straight.

Each facet of the web page could be edited utilizing SeedProd’s drag and drop builder. You don’t want any coding or design abilities.

So as to add extra components to the web page, merely drag and drop any block from the menu on the left.

add block in seedprod eblock

SeedProd has commonplace blocks to construct a fundamental web page. The superior blocks take your web page to the subsequent degree. You’ll discover components like:

  • Giveaways
  • Animated headline
  • Optin type
  • Countdown timer
  • Star ranking
  • Testimonials
  • Social profiles
  • Social sharing
  • And extra…

SeedProd additionally has WooCommerce-specific components that allow you to add buttons to ‘Add to Cart,’ ‘Checkout,’ and rather more. So you may promote merchandise, occasions, and companies proper out of your lead seize web page.

You’ll be able to create sections to embody a product grid, current merchandise, best-selling merchandise, and different options to increase gross sales.

woocommerce blocks in seedprod

Subsequent, you may make modifications to the title and content material by deciding on the sphere and coming into your distinctive messaging to join together with your target market.

change text in seedprod ebook

You might have considered trying to add your individual picture or emblem to match your lead seize marketing campaign. You’ll be able to choose the prevailing picture and also you’ll see choices to add your individual on the left.

change image in seedprod ebook

We should always point out right here that SeedProd has a library of two+ million free inventory photos you can entry with the Plus plan or larger.

Subsequent, if you would like to take away components from the web page, there’s a delete block choice above each ingredient when it’s chosen, like this:

delete seedprod book block

To alter the background coloration, you’ll need to navigate to the International Settings tab on the backside left nook of the builder.

Then choose the Background tab and also you’ll see choices to add background colours and pictures.

change background in seedprod ebook

Scroll down to the subsequent part of the web page and customise it the identical manner.

You’ll be able to edit the social media icons right here to add your most well-liked channels and web page hyperlinks.

edit lead capture page social media icons

You may as well add new sections and blocks if you would like to add extra content material to your web page.

Now your lead seize web page is prepared to be synced to your electronic mail advertising campaigns.

Step 4: Integrating with Electronic mail Advertising and marketing

With SeedProd, you received’t have to acquire leads in WordPress after which export/import them to your electronic mail service supplier.

As an alternative, you may simply combine your electronic mail account and all new leads will mechanically be added to your electronic mail contact checklist.

Within the SeedProd builder, open the Join tab.

You’ll see the e-mail and advertising integrations accessible.

seedprod email service provider integrations

Choose your favourite electronic mail supplier and comply with the directions to log in and join your account.

With this connection, we will use our electronic mail service supplier (ESP) to create an electronic mail with the eBook and set off it to be despatched as quickly because the consumer subscribes to the marketing campaign.

Step 4: Configuring Page Settings

Earlier than publishing your web page, you might have considered trying to configure the web page settings to be certain that it performs the way in which you need it to.

Within the Page Settings tab, you’ll see choices to set a web page title and URL slug.

seedprod settings general

You should use the left taskbar to navigate to the search engine optimisation settings. If you would like to use this web page for promotions and don’t need it to seem on search engines like google and yahoo like Google, choose the ‘Enable No Index’ choice right here.

enable no index

Subsequent, you may add your individual header, physique, and footer scripts as nicely.

scripts tab seedprod

Should you aren’t tech-savvy, we suggest leaving these empty because the out-of-the-box templates could have every thing you want.

Now you’re prepared to publish your new lead seize web page.

Step 5: Publishing Lead Capture Page

Earlier than you publish your web page, you may see a pattern of it utilizing the Preview button. You may as well see what your web page appears like on cellular utilizing the cellular preview choice on the bottom-left of the web page.

seedprod preview and publish

Then Save the web page and use the drop-down menu right here to Publish it.

With that, you’ve created a gorgeous lead seize web page in WordPress to goal your viewers higher.

You’ll be able to share the web page URL in emails, social media pages, and PPC advert campaigns to direct visitors to the promo web page.

That brings us to the top of this tutorial. You now know 2 superior methods to create lead seize pages in WordPress.

SeedProd enables you to create devoted lead seize pages whereas OptinMonster enables you to convert any web page into a lead seize one.

OptinMonster additionally goes past lead seize pages and allows you to create all types of lead technology campaigns together with gamified wheels, floating bars, slide-ins, and rather more.

This implies you should use OptinMonster for a wide selection of functions to develop your electronic mail checklist, promote gross sales and gives, and generate extra income.

Need to get began with OptinMonster? Join your 100% risk-free account beneath:

We hope you discovered this tutorial useful. To your subsequent steps, we suggest these assets to increase your lead technology efforts:

  • 9 B2B Lead Era Finest Practices (That Truly Work)
  • How to Make a Lead Capture Kind That Truly Converts
  • 38 Finest Lead Era Instruments to Get Extra Focused Leads

We’ve added the very best practices, instruments, and strategies inside these posts to assist you advance your lead technology technique and outcomes.



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