Google on How to Use Keywords in Content

Google on How to Use Keywords in Content

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Google’s John Mueller answered whether or not concentrating on key phrases in H1, Meta tags and on-page was old-fashioned due to all of the advances in search. John affirmed the worth of utilizing key phrases (inside limits) and of accurately mapping phrases to the subject.

Query About Key phrase Counts

The particular person asking the query talked about that he had a “directive” specifying the usage of key phrases in the content material. He suspected that the directive is perhaps outdated.

Right here’s the query:

“I have a directive to use keywords, specifically target keywords in meta tags, use it here in the H1, use it this many times in a piece of content.

And that really just seems outdated to me, especially with all the advances in semantic search and all the cool MUM and all that other stuff that’s coming down the pipe.

…Basic question, do you think that’s still a legitimate SEO tactic?

Or should we not be focused on using this particular keyword this many times on a page?”

Associated: How to Do Key phrase Analysis for search engine marketing: A Step-by-Step Information

Key phrase Ratios in Content

John Mueller first answered the half concerning the requirement that key phrases be talked about a certain quantity of occasions in an article.

This can be a reference to key phrase ratios, which is the proportion of occasions {that a} key phrase phrase is talked about on an online web page.

There’s a perception that Google’s algorithm responds nicely to content material that options the goal key phrase a sure proportion of occasions on the web page.

For instance, there are some content material writing software program that crawl the highest ranked websites and counsel key phrase ratios for goal key phrase phrases and different suggestions.

The thought of mentioning key phrases a certain quantity of occasions goes again to the earliest engines like google, from earlier than Google.

John Mueller’s reply:

“In general the number of times that you use a keyword on a page, I don’t think that really matters or makes sense.

When you’re writing naturally usually that resolves itself automatically.”

Utilizing Keywords is Essential… However Don’t Over Focus

Mueller subsequent affirms the significance of utilizing key phrases but in addition cautions about obsessing an excessive amount of about it.

Mueller’s response:

“And also with regards to the individual keywords, I think that’s something where I wouldn’t disregard it completely but at the same time I wouldn’t over focus on exact keywords.

So in particular, things like singular and plural or kind of like the different ways of writing individual words. That’s something that you probably don’t need to worry about.

But mentioning what your site is about and kind of like what you want to be found for, that’s something I would still do.

So in particular, what we sometimes see when we look at things like news articles, if a news site doesn’t really understand SEO, they might write in a way that is more… almost like literature in that you read it and you kind of understand what it means, but the exact words that are used on a page don’t really map to exactly that topic.

So that’s something where, from an SEO point of view, if there’s something you want to rank for, I would still mention that on a page.

I wouldn’t go overboard with the number of mentions. I wouldn’t go overboard with all of the synonyms and different ways of writing it.

But like mentioning it at least once definitely makes sense.”

Keywords Matter However Phrase Counting Does Not?

Mueller affirmed the worth of utilizing key phrases in content material, saying that it’s vital for the phrases used on a web page ought to map to the subject. That looks as if an attention-grabbing matter to hear him develop on in the longer term.


Watch John Mueller reply the query on the 2:16 minute mark:




#Google #Keywords #Content

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