That is said by Google’s John Mueller throughout his weekly search engine optimisation hangout recorded on June 4.
A website proprietor named Navin Adhikari joins the stream to ask Mueller why his weblog posts aren’t getting as a lot site visitors as his providers pages.
He asks if Google treats content material in another way when it’s printed within the weblog part of web site in comparison with content material printed in different sections.
Mueller says the distinction in site visitors probably has nothing to do with the place the content material is printed, and extra to do with inside linking.
Right here’s Mueller’s full response.
Google’s John Mueller On Rating Posts vs Pages
Whether or not content material is taken into account a “post” or a “page” is an identifier within the backend of an internet site’s CMS. It helps website homeowners maintain content material organized, however it’s not one thing Google would be capable of acknowledge.
“I don’t think Googlebot would recognize that there’s a difference. So usually that difference between posts and pages is something that is more within your backend within the CMS that you’re using, within WordPress in that case. And it wouldn’t be something that would be visible to us.
So we would look at these as if it’s an HTML page and there’s lots of content here and it’s linked within your website in this way, and based on that we would rank this HTML page.
We would not say oh it’s a blog post, or it’s a page, or it’s an informational article. We would essentially say it’s an HTML page and there’s this content here and it’s interlinked within your website in this specific way.”
Adhikari follows up with one other query about whether or not utilizing longer URLs for weblog posts is likely to be inflicting issues.
Mueller says no, that shouldn’t be an issue. What’s probably the issue is how these weblog posts are linked to from different pages on the location.
If there are extra inside hyperlinks pointing to providers pages than weblog posts, then Google will see the providers pages as extra essential.
When weblog posts usually are not linked to from different pages on a website then Google can’t precisely assess their degree of significance, which creates challenges for search rankings.
“I think, I mean, I don’t know your website so it’s hard to say. But what might be happening is that the internal linking of your website is different for the blog section as for the services section or the other parts of your website.
And if the internal linking is very different then it’s possible that we would not be able to understand that this is an important part of the website.
It’s not tied to the URLs, it’s not tied to the type of page. It’s really like we don’t understand how important this part of the website is.”
With that in thoughts, in case your weblog posts usually are not getting as a lot as you’d like them to, add extra inside hyperlinks.
Linking to current weblog posts from the house web page of an internet site would ship a powerful sign to Google that the content material is essential.
It might probably additionally assist so as to add contextual hyperlinks to related weblog posts from providers pages or different excessive rating items of content material.
Hear the complete dialogue within the video beneath:
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