Does Using a Dropdown Menu Negatively Impact Page Authority?

Does Using a Dropdown Menu Negatively Impact Page Authority?

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Immediately’s Ask an search engine marketing query comes from Joe in Croatia. This one offers with a problem I’m certain each search engine marketing skilled has both seen — or will see in some unspecified time in the future of their profession.

Joe asks:

“I have a question regarding drop down menu/hidden link impact on authority of the pages.

So, our webpage is about sports data and statistic, where on our homepage we show various sport matches played in various countries. For user experience and for the technical part of the page, those matches will be put in a drop down menu of each country. If the country menu isn’t clicked on, those matches are both invisible to users and Google. Will that have a negative impact on match pages regarding authority and will it impact crawling?”

Navigation and menus are a massive space the place search engine marketing execs can both enhance their website or do extra hurt than good.

Why Navigational Menus Matter in search engine marketing

Plenty of thought goes into menus, not simply from an search engine marketing perspective however from UX, inventive, accessibility, and improvement lenses, too.

In technical search engine marketing phrases, navigation is your finest likelihood to affect the PageRank of your inner pages.

It’s the place you’ll be able to management the hyperlinks and the way any authority (can all of us stop saying “link juice”?) flows all through your website.

Navigational menus additionally assist serps perceive how your website is laid out.

I’m usually requested, “If the link is in the sitemap, do we need it in the main navigational menu, too?”

The reply is sure, you do!

If the hyperlink isn’t vital sufficient so that you can put in your navigation and present to customers, why would the major search engines suppose it’s vital for them to indicate to customers?

So let’s get again to Joe’s query: Is there a unfavourable impression on authority for pages in your dropdown menu?

It relies upon!

Relying on how your menu is coded, these secondary and tertiary hyperlinks might not be seen to serps. That received’t have a unfavourable impression on these pages, nevertheless it’s additionally not superb by way of their general optimization.

It could additionally have an effect on crawling.

Many search engine marketing professionals consider that Google crawls pages based mostly on their PageRank so extra inner hyperlinks to the web page enhance the possibility that will probably be found and crawled, and in addition the PageRank!

Whereas I don’t consider within the idea of PageRank sculpting, it is very important consider your nav from a hyperlink graph standpoint.

Aspect word: Just a few years in the past at a convention, Dixon Jones did a nice discuss how CNN altering their navigation round affected the PageRank of websites a number of hyperlinks away from them as a result of it modified their inner hyperlink graph a lot. I can’t discover that presentation on-line, however right here’s a blog post speaking concerning the concept.

Necessary Issues for Navigational Hierarchy

When designing a nagivational hierarchy, it’s vital to remember consumer circulation and what pages are vital.

Not each web page needs to be within the menu. Nonetheless, there needs to be a clear crawl path from the homepage to the entire different pages on the location – one which doesn’t contain the sitemap.

You’ll discover many prime retail websites have one high-level menu on their homepage, however then add in a secondary menu with extra hyperlinks related to that class on the class pages or subpages.

They’ve chosen to circulation their “authority” to that sub-set of pages, after which let these pages all hyperlink to all the things else. This isn’t a dangerous technique and it’s one I’ve used up to now.

At all times create a graph of inner hyperlinks to ensure you’re actually sending the alerts you wish to ship.

You are able to do this simply utilizing instruments like Screaming Frog, Sitebulb, Majestic, PowerMapper, and even by yourself utilizing Gephi and a record of inner hyperlinks.

Additionally, make it possible for your navigation doesn’t find yourself being nearly all of the content material on the web page.

Engines like google have gotten actually good at figuring out what content material is in what components of the web page, however I nonetheless see tons of websites with navigation so massive that it accounts for about 90% of the content material of the web page.

That’s not superb and will be complicated to serps (and other people).

To study extra about finest practices for navigation, see Methods to Enhance Your Web site Navigation: 7 Important Greatest Practices.

In closing, the reply to Joe’s query is that it’s totally different for each website. I hope my response offers you some issues to consider and assets to assist decide the easiest way ahead in your distinctive scenario.

Extra Sources:

  • 10 Methods Web site Construction Can Have an effect on search engine marketing
  • How Search Engines Crawl & Index: The whole lot You Must Know
  • Superior Technical search engine marketing: A Full Information

Editor’s word: Ask an search engine marketing is a weekly search engine marketing recommendation column written by a few of the business’s prime search engine marketing specialists, who’ve been hand-picked by Search Engine Journal. Received a query about search engine marketing? Fill out our kind. You may see your reply within the subsequent #AskanSEO submit!


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