Constant Contact Review: Is It Good for Small Business?

Constant Contact Evaluation: Is It Good for Small Enterprise?

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Are you interested by Constant Contact however not 100% certain it’s the proper instrument for you?

Constant Contact is likely one of the hottest e mail service suppliers (ESP) in the marketplace. It’s simple to make use of, highly effective, and integrates with different Third-party advertising and marketing instruments.

However how will you know that this software program could have all of the options and performance you’re trying for?

The excellent news is that all it’s good to do is maintain studying.

As a result of, in at this time’s submit, we’re supplying you with an in-depth Constant Contact evaluation.

That method, you’ll be able to decide if it’s the proper ESP for your small enterprise.

Earlier than diving into the evaluation, although, let’s get extra readability on precisely what Constant Contact is.

What Is Constant Contact?

constant contact new homepage

Constant Contact is an e mail service supplier that lets you construct, schedule, and ship automated e mail advertising and marketing campaigns.

And over the previous couple of years, it’s added a wide range of different advertising and marketing instruments, too. These embody issues like:

  • Optin type builder
  • Web site builder
  • SMS advertising and marketing
  • And far more…

However, in at this time’s Constant Contact evaluation, we’ll be taking a look at this instrument completely by a single lens: e mail advertising and marketing.

Meaning we’ll need to perceive how Constant Contact performs when it comes to:

  • Ease of Use
  • Automation
  • Analytics
  • Lead Era
  • Pricing

We’ll check out Constant Contact in every class that can assist you decide if it’s the proper ESP for your small enterprise.

Able to get began? Let’s dive in.

Constant Contact Evaluation

1) Ease of Use

Everytime you’re exploring a brand new instrument, you need to be sure there’s a low studying curve.

In any other case, you’ll spend hours of wasted time making an attempt to determine find out how to schedule and ship your e mail campaigns.

Plus, most ESPs in the marketplace make issues extremely user-friendly, so the competitors is excessive.

Luckily, Constant Contact isn’t any exception. It’s one of many EASIEST e mail suppliers to make use of in the marketplace.

When you get arrange, the person dashboard is neatly specified by entrance of you.

And you’ll shortly construct your first e mail marketing campaign by click on Campaigns on the high of your account menu.

Then click on Create:

constant contact create your first campaign


From there, you’ll be guided by your marketing campaign setup. You’ll have totally different choices for creating and monitoring campaigns, together with:

  • E mail
  • E mail automation
  • Social posts
  • Advertisements
  • Occasions
  • Survey pages
  • And extra…

guided through campaign set up constant contact


Once more, this Constant Contact evaluation will look particularly at e mail advertising and marketing, nevertheless it’s good to know these different choices exist.

You’ll be given LOTS of templates the select from to get began:

constant contact templates

This protects you time and power as you create your automated e mail campaigns.

Then when you’re within the builder, you should use the drag and drop editor so as to add options or modify textual content.

All the options you’ll need to add may be conveniently discovered from the left-hand aspect menu:

constant contact drag and drop builder

This consists of options like:

  • Photographs
  • Textual content
  • Name to motion (CTA) buttons
  • Ecommerce triggers
  • RSVP kinds
  • And far more…

Then you’ll be able to merely configure the main points about your e mail (topic line, viewers, sender data, and so forth):

constant contact configuration details

And from there, your campaigns shall be able to ship!

As a person, every thing feels extremely intuitive organising Constant Contact emails.

So on the subject of ease of use, we positively give this instrument 5-stars.

Now let’s take a look at how properly Constant Contact automates on a regular basis duties to avoid wasting you time.

2) Automation

Once you’re taking a look at new software program, you need to be sure it’s utilizing essentially the most up-to-date know-how.

And on the subject of e mail advertising and marketing, that particularly means one factor: automation.

You need an ESP that lets you create self-operating processes so you will get extra hours again in your day.

Constant Contact takes automation to the subsequent stage. 

With this instrument, you’ll be able to construct e mail campaigns that:

  • Welcome new guests
  • Nurture current leads
  • Interact your viewers
  • Develop your attain

You’ll be able to pre-configure all your e mail collection to ship them to the proper folks and at simply the proper occasions of their buyer journey.

Plus, the marketing campaign builder has a low studying curve.

You’ll be able to create e mail automations for single or multi-events.

Meaning you’ll be able to ship a one-off e mail to individuals who be part of your mailing record or ship a number of emails to your present contacts.

One helpful characteristic consists of Constant Contact’s Birthday & Anniversary automation.

This lets you ship emails to prospects on their birthday or on the anniversary of their signups.

And your consideration to element with these campaigns can go to nice lengths in retaining prospects and lowering churn.

No matter which e mail automation you go together with, constructing your workflow is intuitive.

You’ll be able to shortly choose your set off, select which motion ought to occur after, and decide the size of time in between:

constant contact campagin automation builder

Relating to automation with ESPs, Constant Contact is certainly on the high of the record.

3) Analytics

Making a profitable e mail advertising and marketing marketing campaign may be difficult.

But it surely’s infinitely simpler when you could have the proper knowledge at your fingertips.

That’s why you want an ESP with a robust analytics dashboard. And fortunately, Constant Contact has you lined there, too:

Constant Contact reveals you all the dear key efficiency indicators (KPIs) you want, similar to:

  • E mail sends
  • Open charges
  • Click on-through charges
  • And extra…

reporting-tab-with-click-rate-toggle-date-range-dropdown-overview-sends-opens-clicks-download-as-steps1234 (1)

Plus, you’ll be able to create detailed comparisons to make sure that you’re consistently reaching your progress objectives:

reporting-tab-trends-and-tips-steps56 (1)

This helps you uncover new traits and optimize your e mail advertising and marketing technique for larger conversions.

All of this info helps you create a data-driven advertising and marketing plan relatively than merely “going with your gut.”

Earlier than we soar to how a lot Constant Contact prices, let’s take a look at one different side of their e mail service: lead technology.

4) Lead Era

Constant Contact does help you create lead seize kinds and popups throughout your web site.

It additionally comes as a handy WordPress plugin so every thing may be finished out of your web site’s backend.

And since we’re taking a look at Constant Contact as an e mail supplier, we’ll shortly take a look at the way it approaches including new results in your record.

With Constant Contact, you’ll be able to construct the next kinds:

  • Popups
  • Inline campaigns
  • Focused touchdown pages

From there, you’ll have some primary focusing on guidelines like exit-intent that allow you to get well abandoning guests.

However right here’s the actual query: is Constant Contact one of the simplest ways to generate new leads?

This ESP is the right instrument for sending e mail campaigns that enhance conversions.

And it’s a superb instrument when you’re simply getting began with lead technology.

With that in thoughts, when you’re critical about rising your e mail record, you’ll probably need to spend money on one other lead gen software program like OptinMonster:

OptinMonster home page

OptinMonster is certainly the higher instrument on the subject of lead technology.

It permits anybody to shortly and simply create “optin campaigns” that develop your record, enhance conversions, and drive extra gross sales.

The time period “optin campaigns” refers to messages that you simply present to your viewers in change for their contact info.

These are issues like:

  • Popups
  • Floating bars
  • Fullscreen welcome mats
  • Spin-to-win wheels
  • Slide-in campaigns
  • Sidebar widgets
  • And extra…

So that you could be questioning, “Why would I use OptinMonster if Constant Contact comes with a lead gen tool?”

Once more, Constant Contact is a excellent place to get began.

However on the finish of the day, OptinMonster merely gives you:

  • Extra Marketing campaign Sorts: Select from 9 varieties of optin campaigns to develop your record.
  • Higher Concentrating on Guidelines: Personalize the client journey to point out the proper message to the proper folks and at simply the proper occasions.
  • Quicker Outcomes: With extra superior focusing on, you’ll be able to drastically develop your e mail record very quickly!

How do we all know you’ll get huge outcomes with a instrument like OptinMonster?

As a result of we see it working each single day on over 1.2 million web sites.

It’s how corporations like Human Meals Bar grew over 1800 signups per 30 days.

Or how Crossrope EXPLODED their record by 900%.

And the perfect half is that OptinMonster connects seamlessly with Constant Contact.

Meaning your new leads will go straight to the proper record so you’ll be able to ship automated emails to develop your enterprise.

This provides you all of the energy of Constant Contact as an ESP, together with all of the highly effective lead technology capabilities with OptinMonster.

That’s what we name a “win-win.”

However why not see it in motion for your self? Click on beneath to start out your 100% risk-free OptinMonster account at this time:

Now let’s flip our consideration to how Constant Contact’s pricing mannequin breaks down.

5) Pricing

To this point on this Constant Contact evaluation, we’ve appeared on the ESP when it comes to:

  • Ease of Use
  • Automation
  • Analytics
  • Lead Era

However probably the most essential components comes right down to pricing.

Luckily, Constant Contact offers you a free 60-day trial to start out with. This allows you to check the software program and lets you scale as you go.

In any other case, paid plans begin at:

  • E mail: $20/month for 0 – 500 subscribers
  • E mail Plus: $45/month for 0-500 subscribers

constant contact pricing

You’ll be able to ship limitless emails to your record, although pricing does enhance as you add extra subscribers.

For the fundamental E mail plan, right here’s how a lot you’ll be paying as you develop:

  • 501 – 2,500 subscribers is $45/month
  • 2,501 – 5,000 subscribers is $65/month
  • 5,001 – 10,000 subscribers is $95/month
  • 10,001+ will get routinely added to the E mail Plus plan

constant contact tiered pricing

So let’s check out how E mail Plus will scale:

  • 501 – 2,500 subscribers is $70/month
  • 2,501 – 5,000 subscribers is $95/month
  • 5,001 – 10,000 subscribers is $125/month
  • 10,001 – 15,000 subscribers is $195/month
  • 15,001 – 25,000 subscribers is $225/month
  • 25,001 – 30,000 subscribers is $295/month
  • 30,001 – 35,000 subscribers is $315/month
  • 35,001 – 50,000 subscribers is $335/month

constant contact email plus pricing

If in case you have something over 50,000 subscribers, you’ll want customized pricing.

This makes Constant Contact a very inexpensive possibility that can scale with you as you develop.

Wish to attempt it out for your self? Get began with Constant Contact at this time!

Verdict: Is Constant Contact the Proper ESP for YOU?

Immediately, we’ve checked out Constant Contact as an ESP to see if it’s the proper instrument for you.

We’re BIG followers of Constant Contact, and, frankly, we predict they’re among the best ESPs for small companies.

They offer you every thing it’s good to ship automated campaigns which are simple to construct and don’t require plenty of time to arrange.

That mentioned, we do suppose it is best to spend money on different instruments like OptinMonster to develop your e mail record.

Whereas Constant Contact is nice for producing leads if you’re simply beginning, you’ll desire a extra superior possibility as your on-line retailer features extra traction:

And that’s all for at this time! This has been our in-depth Constant Contact evaluation.

Hopefully, this submit introduced you one step nearer to discovering the right ESP for YOUR distinctive wants.

In the event you did get pleasure from this text, you’ll positively need to take a look at the next sources:

  • How you can Add Constant Contact to WordPress (the EASY Manner)
  • E mail Advertising and marketing Made Easy: A Step-by-Step Information
  • How you can Create a Worthwhile E mail Auto-Responder Sequence
  • How you can Create an E mail Publication in 4 EASY Steps

These articles could have much more info you should use to create a extra worthwhile e mail advertising and marketing technique.



Courtesy: Source

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