ActiveCampaign Review: Is It Good for Email Marketing?

ActiveCampaign Evaluate: Is It Good for Email Advertising?

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Are you wanting for the right e-mail advertising software program for your small business however undecided which one to make use of? Then this ActiveCampaign overview is for you.

Email advertising software program is a device that companies use to attach with their clients. They use these platforms to:

  • Design e-mail templates
  • Create and retailer subscription lists
  • Monitor stats and analytics
  • Enhance model loyalty
  • And extra…

These platforms assist your small business attain out to clients in a dependable (and welcome) manner.

Properly, when performed proper, that’s.

However to get essentially the most out of what e-mail advertising has to supply, you want the fitting software program.

One in style e-mail advertising software program is ActiveCampaign.

ActiveCampaign prides itself as the worldwide chief in buyer expertise automation. This platform offers you instruments to supply higher service to your clients and guests by e-mail advertising and different buyer relation instruments.

Nonetheless, for this overview, we shall be taking a look at ActiveCampaign’s e-mail advertising capabilities.

We are going to have a look at many points, together with:

  • Ease of Use
  • Flexibility
  • Automation
  • Lead Era
  • Pricing

Although, earlier than we get too far into this ActiveCampaign overview, let’s have a look at it slightly extra in-depth and discover out why it’s such a terrific useful resource.

What Is ActiveCampaign?

ActiveCampaign home page

ActiveCampaign is a platform that permits you to automate your total buyer lifetime from signing as much as producing gross sales.

A part of that features designing and sending automated emails.

With ActiveCampaign, you possibly can create unimaginable buyer experiences by automating duties that make sure that everyone seems to be cared for. With its scalable instruments, you possibly can let ActiveCampaign develop as your small business does.

This platform gives options for advertising, gross sales, and assist. It actually has all the things it’s essential present wonderful customer support/lead nurturing campaigns.

ActiveCampaign is an all-in-one platform with extra instruments than we now have time to debate in at present’s overview.

So, let’s slim it down for this ActiveCampaign overview.

How does ActiveCampaign as an e-mail advertising device?

Individuals are drawn to ActiveCampaign’s drag and drop editor, automation capabilities, and e-mail personalization.

Plus, you get the insights it’s essential with break up testing to see which emails are successful together with your clients and which want some work.

With over 125 pre-designed emails, you’ll find a design for no matter e-mail it’s essential ship.

Able to get began with our ActiveCampaign overview? Let’s dive in!

ActiveCampaign Evaluate for Email Advertising

1. Ease of Use

Signing up for ActiveCampaign is straightforward however does take a couple of minutes to work by.

That’s as a result of ActiveCampaign collects data on how you can be utilizing the platform, just like the variety of staff and the business you’re employed in.

This provides you customised integration choices.

As an example, listed here are the choices ActiveCampaign has within the signup wizard for eCommerce. It lets you choose:

  • Variety of contacts
  • Variety of staff
  • Business kind

activecampaign review setup wizard


And some different primary questions like this.

Once more, the objective is to assist ActiveCampaign perceive WHY you wish to use them as an ESP. That manner, they may give you a greater person expertise (UX) as you arrange your e-mail campaigns.

When you get your account arrange, you can be taken to the ActiveCampaign dashboard:

activecampaign dashboard


There’s a getting began part that runs you thru tutorials if you end up able to be taught that device.

Matters embody:

  • Importing your current contacts
  • Speaking together with your clients
  • Creating an e-mail marketing campaign
  • Constructing e-mail automation
  • And extra…

Meaning you may get began immediately doing the duties you need.

Although, in case you are conversant in ActiveCampaign or comparable platforms, you may get began by yourself.

If you first join, you get full entry to the Skilled tier.

ActiveCampaign has a 14-day free trial that permits you to take a look at the platform with as much as 100 contacts and 100 emails despatched.

Meaning you could have a number of templates to get began constructing your first e-mail.

For primary templates, you possibly can kind by perform:

  • Give an replace
  • Make an announcement
  • Request motion
  • And extra…

Nonetheless, with the designed templates, that’s restricted to simply bulletins and newsletters.

ActiveCampaign does use a drag and drop editor that permits you to add some further capabilities to your emails. Customizing is straightforward, so your e-mail will all the time have that private contact.

Although, the general dashboard and interface aren’t essentially the most user-friendly, making it tough for some.

2. Flexibility

ActiveCampaign is a versatile e-mail advertising platform, even in case you are switching from a special ESP.

Throughout the dashboard, they’ve an space the place you possibly can transfer your lists over to ActiveCampaign with minimal interruption to your campaigns.

There’s loads of flexibility to attach with many different apps and platforms to provide the finest outcomes for your advertising efforts and finances.

Directions and “how-tos” may be discovered within the Apps part of the ActiveCampaign dashboard.

ActiveCampaign integrations

As an example, OptinMonster and ActiveCampaign are a really perfect duo to develop and nurture your e-mail record from lead conversion to gross sales.

It is a HUGE benefit for your e-mail advertising efforts.

Why? OptinMonster helps you create eye-catching and high-converting campaigns to develop your e-mail lists and convert web site visitors into leads.

So, OptinMonster helps you acquire e-mail addresses, however what occurs after that?

That’s the place ActiveCampaign is available in.

Since OptinMonster and ActiveCampaign seamlessly combine, OptinMonster can ship your leads on to ActiveCampaign.

From there, you can begin sending these leads personalized and focused emails by ActiveCampaign to start out boosting gross sales.

Since all the things is both an app, plugin, or browser-based, you don’t want to fret about putting in particular software program for all of this to work.

Simply launch your browser, check in to your account, and begin sending emails.

When it comes to flexibility, ActiveCampaign is a stable selection for an e-mail supplier.

3. Automation

Subsequent up in our ActiveCampaign overview is automation.

Automation is vital in any enterprise that will help you unlock time, so that you aren’t slowed down by mundane or repetitive duties.

That leaves extra time for you to work on extra vital issues.

ActiveCampaign means that you can set off emails primarily based on actions like website visits and engagement, ensuring your leads don’t fall by any cracks:

activecampaign automation

Plus, it’s also possible to arrange autoresponders and funnels to assist nurture your leads and develop them into gross sales.

It doesn’t matter what e-mail advertising activity you could have, ActiveCampaign in all probability has a strategy to automate it.

4. Lead Era

Certain, having the capabilities to automate e-mail duties and create fantastically personalized emails is nice, however the place are you getting the leads from?

Lead era is important when taking a look at your general e-mail advertising image.

ActiveCampaign does have some restricted lead era choices:

  • Inline kind
  • Floating bar
  • Floating field
  • Modal

Nonetheless, you must design these fully from scratch with two completely different type choices. This implies extra time shall be spent making every marketing campaign.

ActiveCampaign lead generation builder

This lack of performance takes away all that point you gained organising that automation.

ActiveCampaign shines as an e-mail service, however not as a lot in terms of lead era.

However paired with a service like OptinMonster that excels in lead era, you could have a robust one-two punch to information guests all the best way from visitors to your finish objective.

5. Pricing

Pricing, for many, is crucial factor when taking a look at something for your small business.

Fortunately, with ActiveCampaign, you solely pay for what it’s essential.

So, how a lot will you pay for ActiveCampaign?

Plans begin at $7.50 a month for the Lite plan with 500 contacts.

ActiveCampaign pricing table

In addition they have Plus, Skilled, and Enterprise plans, which additionally scale by the variety of contacts. HubSpot has free instruments, however these are restricted.

That breaks down like so:

  • Plus = $35/month
  • Skilled = $79.50/month
  • Enterprise = $139.50/month

Once more, the Lite plan is excellent to get you began with e-mail advertising. Then, you possibly can scale as you develop.

Whereas most options are locked, you possibly can nonetheless ship newsletters, automate some advertising options, and, in fact, work on e-mail advertising.

Verdict: Is ActiveCampaign Proper for YOU?

We’ve gone over a couple of advantages by way of e-mail design, automation, and suppleness on this ActiveCampaign overview.

However is ActiveCampaign the BEST device for e-mail advertising?

In case your main want is to design, automate, and observe emails and e-mail funnels, ActiveCampaign is a superb selection.

With an immersive browser-based platform, anybody can get began taking their e-mail advertising sport to the online degree with ActiveCampaign.

Able to see it in motion for your self? Get began with ActiveCampaign at present! 

We hope that this overview has been useful. If that’s the case, you’ll positively wish to take a look at the next sources:

  • 9 Promotional Email Examples (And How you can Write Your Personal)
  • How you can Develop Your Email Record FAST: 80+ Confirmed Strategies
  • Email Advertising Made Easy: A Step by Step Information [+ Examples]

These articles can have much more data on bettering your e-mail advertising technique to generate extra gross sales with much less time and vitality.



Courtesy: Source

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