9 Promotional Email Examples (And How to Write Your Own)

9 Promotional Email Examples (And How to Write Your Personal)

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Are you in search of one of the best promotional electronic mail examples that you should use in your personal enterprise?

Whether or not you want a promotional electronic mail template otherwise you simply want a little bit of inspiration, you’re in the correct place.

As a result of in at the moment’s article, we’re going to train you what sorts of promotional emails there are, have a look at 9 examples of emails you should use, and offer you some tips about how to write your personal.

Since that is such an in-depth put up, be at liberty to use this desk of contents to navigate to the part that pursuits you most:

  • Frequent qualities of profitable promotional emails
  • 9 promotional electronic mail examples
  • How to write a promotional electronic mail

However first, let’s get clear on what a promotional electronic mail is and why it’s such a useful asset to your advertising technique.

What Is a Promotional Email?

Promotional emails are promotional messages which are despatched out to the recipient’s electronic mail inbox. It’s a type of promoting the place companies can ship promotional content material to their prospects or potential shoppers in an try to enhance consciousness of their services.

There are a number of the explanation why you must think about using promotional emails. Listed here are the highest 3:

1. Construct Belief & Get Prospects Engaged

Promo emails construct belief together with your prospects by offering them actual worth, whether or not that be a reduction, free data, or in any other case. This makes promotional emails an important instrument for changing browsers into prospects who will belief you and buy your services or products.

Promotional emails additionally construct engagement by giving folks an incentive to have interaction together with your content material.

In actual fact, promotional emails that include each content material and incentives (like lead magnets) see the very best click-through charges (CTR), conversions, and buyer loyalty.

2. Save Cash

Promo emails are cost-effective promotional instruments as a result of they aim audiences which have already proven curiosity in your services or products via their looking behaviors.

Plus, most electronic mail service suppliers have cheap charges which are extra inexpensive than different advertising methods, similar to pay-per-click promoting.

3. Enhance Your ROI

Since promotional emails are focused towards audiences which have already proven curiosity in your small business or merchandise, promotional emails have the very best return on funding (ROI) of all promotional instruments.

It’s because promotional emails present actual worth to the recipient, which in flip offers them with a better sense of belief and appreciation for your small business.

Now that we all know what promotional emails are, let’s have a look at what makes a profitable promotional electronic mail.

Then, we’ll dive into 9 promotional electronic mail examples that you should use for inspiration at the moment!

Frequent Qualities of Promotional Emails

On this put up, we’ll cowl 5 important qualities of profitable promotional emails. These are emails that:

  • Set up constructive relationships
  • Provide one thing of worth
  • Seize the viewers’s consideration
  • Know its viewers
  • Are straightforward to learn

Let’s check out the primary goal of promotional electronic mail.

1. Promotional Emails Set up Optimistic Relationships

Congratulations! You simply obtained a brand new electronic mail subscriber. Now it’s time to set up a relationship with them.

And what’s each nice relationship constructed on? Belief. This ought to be considered one of your important targets when crafting your promotional emails.

Right here at OptinMonster, we work laborious to set up constructive relationships with subscribers proper from the very starting:


Once you first join OptinMonster’s publication, you obtain a welcome electronic mail from “Syed from OptinMonster,” our co-founder.

The tone of the e-mail additional helps a private feeling by being cordial but skilled, as if it’s coming from a educated pal who’s all in favour of serving to you.

And later within the electronic mail, Syed gives to ship a number of assets to assist customers attain their targets. This can be a good way of including sudden worth to the client journey and growing engagement with the promotional electronic mail.

This welcome electronic mail instance does an important job of introducing Syed’s model and laying down the sturdy groundwork for a relationship with the reader.

Key Takeaways

Listed here are a couple of methods you’ll be able to write a stellar electronic mail related to OptinMonster’s:

  • Utilizing your private identify, if it’s acceptable in your specific firm, can add a private contact to your emails
  • Thank your reader for his or her time
  • Set expectations and stick to them
  • Make guarantees and comply with up
  • Provide worth to your buyer early and sometimes, displaying the profit they will count on to obtain from this new relationship

Talking of which, let’s have a look at the second widespread high quality of promotional emails.

2. Promotional Emails Provide One thing of Worth

Providing your viewers one thing that might be useful to them does a couple of issues:

  • Catches and holds their consideration
  • Endears them to your model
  • Encourages them to buy/work together together with your merchandise, companies, or web site

Since you could have a product, service, or content material you’ve painstakingly created for them, providing your readers one thing of worth ought to be straightforward to obtain. Merely supply reductions in your merchandise or companies, or promote a few of your nice content material.

Right here’s a promotional electronic mail instance by Walgreens that does this rather well:

email-marketing-promote-discounts (1)

email-marketing-promote-discounts (1)
Providing your viewers a useful low cost has the facility to convert not sure readers into devoted prospects. Within the instance above, Walgreens speaks to the discount hunter in every of us by providing a 20% coupon.

Key Takeaways

Right here are some things you are able to do to your promotional emails to make them extra useful in your reader:

  • Don’t merely strive to promote; as a substitute, share free content material you’ve produced
  • Clarify how your content material will profit your reader by fixing a necessity
  • Provide your reader useful coupons or reductions

3. Emails That Seize The Viewers’s Consideration

You have got a restricted variety of characters to catch your reader’s consideration and persuade them to open your electronic mail, so make them depend!

Simply because your viewers has already proven curiosity in what you could have to say by subscribing to your record, you’ll be able to’t turn into complacent. With every new electronic mail you ship, you want to recapture their consideration and entice them to keep engaged with you.

There are a couple of methods you are able to do this. On this instance from Social Media Examiner, the issue the e-mail guarantees to treatment could be discovered within the topic: enhancing the reader’s Fb attain.


Whether or not you’re promoting a product, a service, or a weblog put up, titling your emails to handle a particular want of your viewers is a good way to seize their consideration and persuade them what’s inside your electronic mail is value their time.

The topic line offers simply sufficient data to pique the viewers’s curiosity with out freely giving the entire story. If the reader needs to learn the way to say goodbye to their lackluster Fb attain, they’re going to have to open the e-mail.

When you’re providing your buyer one thing useful, highlighting the worth in your electronic mail’s topic is a good way to get folks to zero in in your electronic mail and decide it out of the handfuls of different promotions they obtain day by day.

Key Takeaways

Some takeaway factors that you should use to enhance your possibilities of readers opening your emails:

  • Current an issue the e-mail seeks to remedy
  • Make the topic brief and impactful
  • Lead with the worth you might be providing your reader
  • Use pressing language
  • Concisely state the worth of your content material within the topic
  • Keep away from fluff

4. Emails That Know Its Viewers

Relying on what you’re selling, your viewers will count on various things out of your emails.

It’s vital to have a transparent purpose in thoughts for what kind of picture you need to current so to ensure it’s clearly coming throughout in your emails.

It’s vital to ask your self what you need your viewers to really feel and suppose once they consider your model.

Take this instance from the restaurant chain Papa Murphey’s Pizza:

papa murpheys pizza promotional email

papa murpheys pizza promotional email

The viewers is presumably individuals who like high quality pizza that’s not too costly. The promotional electronic mail is completely fitted to this viewers.

It has a big, high quality picture of considered one of their signature pizzas. And the second largest factor right here is the value, “$12.”

Then there’s a quite simple (however giant) CTA button to place an order.

This can be a promotional electronic mail instance that doesn’t embody too many issues, focuses on a particular sale, and speaks immediately to the audience.

Key Takeaways

Listed here are some take-home factors that may assist you to create an electronic mail that meshes nicely together with your viewers:

  • Have a robust idea of the picture you need to current in your firm
  • Know that simply because one thing works for one firm doesn’t imply it’ll work for yours
  • Information your promotional electronic mail choices by what you’ve established are the expectations in your model
  • Be constant, so that you don’t alienate your viewers

5. Emails That Are Simple to Learn

Many readers skim emails in search of attention-grabbing and related data.

In case your electronic mail is troublesome to learn, disorganized or doesn’t compel them to learn additional, your electronic mail is useless on arrival.

IKEA’s electronic mail is straightforward to skim:

ikea promotional emailikea promotional email

It makes use of clear pictures, completely different coloured textual content, and daring titles to break up sections.

The principle messages the corporate needs to get throughout are entrance and heart: the aim of the promotion, the sale they’re promoting, and the costs they imagine their prospects need to see.

Further data is in smaller print in case the client is all in favour of studying extra data.

What’s given within the electronic mail is sufficient to pique the reader’s curiosity whereas nonetheless leaving a lot to be explored on the corporate’s web site. Name-to-action buttons instruct the reader to click on via for extra data.

Key Takeaways

Listed here are a couple of methods you can study from IKEA and make your personal emails extra compelling:

  • Make emails straightforward to skim
  • Make certain the factors you most need to drive residence are emphasised, in order that they stand out from the remainder of the e-mail
  • Break emails up with photos, particular sections, or paragraph breaks to maintain the e-mail wanting clear and straightforward to handle
  • Tempt your viewer to click on via by maintaining some data in your web site and never within the electronic mail
  • Make your call-to-action hyperlinks and buttons clear and straightforward to discover

Now that we’ve seen some widespread qualities for promotional emails, let’s flip our consideration to 9 promotional electronic mail examples you should use for inspiration at the moment!

Promotional Email Examples

The next promotional electronic mail examples had been taken from among the largest names on the internet.

Be at liberty to click on on any of the photographs to see the total model of the promotional electronic mail.

Let’s dive into our record:

1. OptinMonster

optinmonster promotional email exampleoptinmonster promotional email example

At OptinMonster, we ship various kinds of electronic mail campaigns. However usually, we’ll use plain textual content promotional emails reasonably than HTML-based emails with pictures.

Not solely can this assist enhance deliverability, however it lets us join with our viewers via storytelling.

Plus, we’re in a position to embed CTA hyperlinks all through the put up to enhance our click-through charges.

When you get pleasure from writing and aren’t nice with visible design, then you definitely may think about using plain textual content emails in your promotional campaigns, too.

2. Bose

bose promotional email examplebose promotional email example

Bose has an important promotional electronic mail with plenty of cool visuals. It options numerous merchandise with a number of CTA buttons all through.

This can be a nice instance of knowledgeable and sleek-looking promotional electronic mail.

3. Netflix

netflix promotional email examplenetflix promotional email example

Netflix has a easy however efficient electronic mail marketing campaign.

Whereas it doesn’t appear promotional in nature, they’ll generally ask for scores for his or her hottest present (even in the event you haven’t watched it but). Once you price the present, you’re taken to your Netflix account, the place you’ll be able to proceed watching or begin the sequence.

This can be a good way to expose folks to standard reveals on the streaming platform.

4. Formidable Varieties

formidable forms promo email exampleformidable forms promo email example

Formidable Varieties has a really informative promotional electronic mail.

They supply plenty of hyperlinks to numerous pages on their web site, giving customers numerous methods to work together with the model. Additionally they use emojis to boost the e-mail, although it’s largely text-based.

This can be a nice promotional electronic mail instance for SaaS firms with plenty of updates and options to showcase.

5. PayPal

paypal promo email examplepaypal promo email example

PayPal leads their promotional electronic mail with a robust incentive: get $30 OFF future purchases in the event you get a PayPal bank card.

It’s a simple electronic mail that’s nicely designed, straightforward to learn, and offers a strong (and tempting) CTA.

6. Amazon

amazon promotional emailamazon promotional email

Amazon offers us one other promotional electronic mail instance that leads with an incentive: it can save you $5 by choosing your pickup location (reasonably than having your packages delivered).

Whereas there are prettier electronic mail templates on the market, Amazon has accomplished an unimaginable job persistently branding these emails.

You possibly can often inform the message is from Amazon simply by the look of the marketing campaign earlier than ever studying the corporate identify.

7. Medium Day by day Digest

medium daily digest promotional emailmedium daily digest promotional email

Medium Day by day Digest is a promotional publication for the running a blog web site Medium. It offers subscribers with plenty of new content material to try, relying on their pursuits.

This can be a nice promotional electronic mail instance as a result of the content material is personalised to the consumer’s pursuits. Which means it’ll have larger open and click-through charges.

That, in flip, ought to enhance Medium’s deliverability charges and enhance general engagement.

8. Greatest Purchase

best buy promo emailbest buy promo email

Greatest Purchase has a classy {and professional} promotional electronic mail marketing campaign that’s excellent for summer season.

It reveals completely different merchandise that go nicely with the season (just like the stand-up paddleboard) and options different top-selling objects.

Their CTA buttons additionally stand out with a brilliant yellow colour, making them extremely straightforward to discover/click on for Greatest Purchase prospects.

9. Fixed Contact

(*9*)constant contact promotional email

Fixed Contact has an important promotional electronic mail with large, daring letters to seize your consideration.

As you scroll down, there are numerous hyperlinks and CTAs that the audience would discover useful. Then there’s a piece particularly designed to present customers with a hyperlink to name for help.

This is a wonderful technique for connecting together with your viewers and getting extra folks to have interaction together with your help and gross sales crew.

At this level, we’ve realized fairly a bit about promotional emails. And we’ve seen 9 promotional electronic mail examples that you should use to begin creating your personal.

However earlier than we wrap up this put up, let’s check out how one can write the simplest promotional emails attainable to see extra gross sales.

How to Write Your Personal Promotional Emails

There are 4 vital elements that make nice promotional electronic mail content material: relevance, worth, belief, and engagement.

Let’s shortly have a look at every one in a bit extra element.

  • Relevance: Nice promotional electronic mail content material ought to be related to the recipient. This implies offering them with promotional messages which are concretely associated to your small business or product AND their pursuits.
  • Worth: Promotional emails also needs to present worth to the recipient. This implies offering promotional messages that supply an incentive to have interaction with it.
  • Belief: Promotional emails ought to construct belief in you and your small business.
  • Engagement: Nice promotional emails also needs to have interaction the recipient. This implies offering promotional messages with promotional content material that your viewers is all in favour of and giving them the motivation to have interaction together with your promotional message.

There are a minimum of 4 steps you must comply with when making a promotional electronic mail in your subsequent marketing campaign:

1) Create a Promo Email Touchdown Web page

To create promotional content material that provides recipients incentive, you want promotional touchdown pages (referred to as “landing pages,” for brief) the place your promotional emails hyperlink to.

A promotional touchdown web page ought to be designed to convert promotional electronic mail visitors by capturing promotional inquires from promotional emails.

Need assistance constructing your touchdown pages? We extremely suggest trying out SeedProd:

SeedProd landing page builder home_SeedProd landing page builder home_

SeedProd is one of the best touchdown web page builder for WordPress. It permits anybody to shortly and simply create touchdown pages in a matter of minutes.

That’s as a result of this instrument has a codeless drag and drop visible, so you’ll be able to add new options to your web page in just some clicks.

Plus, it has over 100 templates that you should use to get your pages up FAST. These templates look nice throughout gadgets and are designed to prevent time, power, and complications within the web page creation course of.

You possibly can even combine your electronic mail service supplier (ESP) together with your touchdown pages. This permits you to attain extra of your advertising targets by rising your record with potential leads who aren’t fairly prepared to purchase.

On the finish of the day, in the event you want high-converting touchdown pages arrange shortly, SeedProd is unquestionably the way in which to go.

Get began with SeedProd at the moment!

2) Embody a Promo Provide

In promotional emails, you also needs to embody gives that present incentives to your viewers.

One of the best promotional supply usually is related to your message, offers actual worth to the recipient, and builds belief in your model.

3) Embody a Name-to-Motion (CTA) Button or Hyperlink

In promotional emails, you also needs to embody a call-to-action (CTA) hyperlink that prompts your viewers to click on via your promotional electronic mail for extra data.

One of the best call-to-action hyperlink prompts electronic mail recipients to click on via promotional emails for extra data on the precise supply your electronic mail is highlighting.

4) Create a Look that Displays Your Model

To create promotional emails, you’ll need one thing the displays the individuality of your model. For this reason beginning with promotional electronic mail templates generally is a double-edged sword.

Whereas templated emails are nice at saving time, they’ve the disadvantage of wanting like generic templates.

That’s why it’s vital to make modifications which are customized to your organization’s voice and magnificence to stand out from the competitors.

That manner, your promotional emails gained’t look the identical as different firms in your area of interest, even in the event you had been working from the identical templates!

When you’ve developed the look, keep it up. Then, over time, folks will begin recognizing your model just by the colours and pictures in your promotional content material.

And that’s all we now have for you at the moment! This has been a complete put up on promotional emails, together with examples you’ll be able to draw inspiration from and the way to write your personal.

We hope you discovered this put up useful. When you did, you undoubtedly need to try the next assets:

  • 17 Suggestions for Writing Email Advertising Copy That Converts
  • Email Advertising Made Easy: A Step-by-Step Information
  • How to Create an Efficient Autoresponder Collection

These assets can have much more useful data on how one can enhance your electronic mail advertising technique to enhance conversions and gross sales.

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