7 WooCommerce Email Marketing Automation Tools (+3 Profitable Tips)

7 WooCommerce Email Marketing Automation Tools (+3 Profitable Suggestions)

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Do you need to put your WooCommerce e-mail advertising and marketing course of on autopilot?

Email advertising and marketing automation instruments can assist you gather leads, schedule emails, and construct a long-lasting relationship with subscribers.

Plus, there’s minimal effort from you.

On this information, we’ll present you the perfect instruments out there that automate e-mail processes and ship outcomes. We’ll additionally offer you actionable suggestions which you could put into observe to achieve your advertising and marketing objectives FASTER.

Earlier than we dive into our checklist of e-mail advertising and marketing automation instruments, although, let’s get clear on how automation can assist your WooCommerce retailer thrive.

Why Automate Email Marketing for WooCommerce?

While you run an internet retailer, you’ll must always talk together with your viewers. First, there are transactional emails associated to account exercise and purchases, like:

  • Cart abandonment
  • Order/Transport/Supply affirmation
  • Buyer suggestions
  • Password reset
  • Notification emails

Transactional emails play an enormous function in WooCommerce advertising and marketing. In truth, these emails are opened almost eight occasions greater than conventional advertising and marketing messages.

Chances are you’ll be completely happy to know that WooCommerce allows you to create custom-made templates and combine together with your e-mail service supplier to automate transactional emails contained in the WooCommerce dashboard.

woocommerce transactional emails


Other than transactional emails, you’ll need to additionally ship out promotional and advertising and marketing emails to maintain clients coming again for extra.

Plus, you possibly can seize subscribers who aren’t prepared to purchase and join with them over e-mail. That method, you will get them to transform in a while of their journey.

Not like transactional emails, you possibly can ship out promo emails/newsletters solely to individuals who subscribe to advertising and marketing emails.

subscribe to marketing emails on checkout


With advertising and marketing emails, there are totally different duties you’ll must handle, resembling:

  • Gathering new leads
  • Segmenting your viewers
  • Scheduling emails
  • Broadcasting emails to giant teams

Email advertising and marketing automation instruments assist you to streamline your workflow and automate most of those duties. Additionally they provide the proper setup to ship bulk emails with out being flagged as spam.

Having mentioned that, let’s check out the perfect e-mail advertising and marketing automation instruments for WooCommerce.

WooComerce Email Marketing Automation Tools

1. OptinMonster

optinmonster new homepage

OptinMonster is essentially the most highly effective e-mail advertising and marketing software for WooCommerce. It helps you maximize the variety of leads you gather in your web site by focusing on guests after they’re almost definitely to transform.

OptinMonster allows you to create every kind of lead technology campaigns like popups, floating bars, slide-ins, gamified wheels, and extra.

optinmonster campaign examples

You’ll be able to customise these campaigns in beneath 5 minutes utilizing 50+ responsive templates and the easy-to-use drag and drop builder.

example of drag and drop optinmonster builder

The templates are designed to go well with every kind of selling objectives like flash gross sales, welcome presents, exit popups, and seasonal gross sales (together with Black Friday, Halloween, Christmas, and extra).

Meaning you received’t need to spend a lot time designing and organising campaigns.

The perfect half about OptinMonster is it allows you to goal your clients on the proper time. So, as an example, you possibly can arrange an Exit-Intent® popup to look simply earlier than the customer leaves your web site.

Optinmonster exit intent campaign trigger

You’ll be able to provide a reduction, lead magnet, or just ask them to subscribe. Or you would even show an exit suggestions survey after they make a purchase order.

OptinMonster allows you to goal your clients based mostly on their exercise, conduct, curiosity, location, and far more. You’ll be able to even automate a number of campaigns to run concurrently on totally different pages to maximise conversions.

Plus, all of those focusing on guidelines may be added on the click on of a button, and there’s no coding required.

ecommerce display rules in optinmonster

You may as well seamlessly connect with fashionable e-mail service suppliers (ESPs) like Fixed Contact, Mailchimp, SendinBlue, AWeber, ActiveCampaign, to call just some.

And OptinMonster allows you to manage your subscribers from the second they enroll. You’ll be able to choose a contact checklist and tags for every marketing campaign, so new leads are robotically segmented.

email list and tags in optinmonster to segment audience

With OptinMonster, you possibly can automate your total lead technology course of and join it to your e-mail account to proceed the automated workflow.

Standout Options

  • Maximize leads and subscribers with focused campaigns
  • Get better deserted carts with Exit-Intent®
  • Section leads and manage contacts
  • Constructed-in honeypot anti-spam safety
  • Gather solely real leads with TruLead™
  • Combine with ESP to automate e-mail sequence

Price: Begins at $9 monthly.

Wish to see how nicely OptinMonster works on an actual web site? Check out how IMSource elevated conversions by 6,500% utilizing behavioral automation.

Able to automate your e-mail lead technology with OptinMonster? Click on beneath to join your 100% risk-free account now:

2. WPForms

wpforms homepage

WPForms is the #1 kind builder for WooCommerce. It allows you to create any type of kind on your retailer which you could sync to your e-mail account.

This implies you possibly can gather leads, signups, queries, get quote requests, and extra. Then have all of them despatched on to your e-mail account.

wpforms email intergrations

You’ll be able to then set off autoresponder emails and scheduled sequence to be despatched to subscribers in response to what they signed up for.

WPForms comes with 100+ beautiful templates to create all kinds of varieties on your WooCommerce web site, together with registration, cost, contact, request a quote, and login varieties.

You’ll be able to even arrange surveys and polls to collect buyer suggestions and opinions to enhance your retailer.

WPForms allows you to create your personal kind notifications, so you will get custom-made emails that replace you when somebody submits a kind.

This plugin is without doubt one of the most superior kind builders with highly effective options. As an illustration, it comes with good conditional logic that permits you to ask follow-up questions based mostly on a buyer’s reply.

You’ll be able to even create conversational varieties and allow kind mode to seize the consumer’s consideration and enhance kind completion charges.

Standout Options

  • Constructed-in spam and captcha safety
  • Prompt notifications for you and your group
  • Centralized lead administration to arrange subscribers
  • Combine with fashionable cost gateways and e-mail service suppliers

Price: There’s a free model accessible. Paid plans begin at $39.50 per 12 months.

Get began with WPForms!

3. Fixed Contact

constant-contact email marketing

Fixed Contact is the perfect e-mail advertising and marketing platform for WooCommerce. It provides you a steady and trusted enterprise e-mail setup to ship broadcast and transactional emails.

With one of many highest supply charges, you possibly can make certain that your bulk emails attain your buyer’s inbox and don’t find yourself within the spam folder.

Fixed Contact allows you to customise your transactional e-mail templates, so you possibly can match them to your model and elegance.

Plus, you possibly can simply create segments to arrange subscribers into totally different emailing lists based mostly on what they signed up for.

Fixed Contact integrates with tons of selling software program and instruments like OptinMonster and WPForms. This helps streamline your e-mail advertising and marketing efforts and automate a lot of the duties concerned.

Standout Options

  • Focused and automatic e-mail advertising and marketing
  • Set off drip sequence and schedule broadcasts
  • Gorgeous e-mail templates with an intuitive drag and drop builder
  • Contact segmentation
  • Actual-time analytics

Price: Begins at $20 monthly.

Get began with Fixed Contact!

4. RafflePress

RafflePress homepage

RafflePress is the perfect WordPress giveaway plugin to incentivize customers to subscribe to your publication.

This plugin allows you to create on-line contests to spice up engagement together with your model, develop your e-mail checklist, and enhance earnings.

RafflePress is loaded with options to automate your contest eligibility, entry strategies, and situations.

Meaning you possibly can present a straightforward 1-click choice the place a consumer can subscribe to your e-mail publication to enter the competition.

RafflePress seamlessly integrates together with your favourite e-mail advertising and marketing platforms like MailChimp, Fixed Contact, AWeber, Drip, Energetic Marketing campaign, and extra.

You may as well use a Zapier integration to attach with 1000’s of different advertising and marketing apps.

Standout Options

  • Drag and drop builder on your giveaway kind
  • Viral giveaway templates
  • 1-click entry for customers to enter your contests
  • Fraud safety so solely real entries are accepted
  • Social media integrations
  • Integrates with fashionable e-mail advertising and marketing providers

For extra data, take a look at this useful assessment of RafflePress.

Price: Begins at $39.20 per 12 months.

Get began with RafflePress at the moment!

5. MemberPress

MemberPress Homepage

MemberPress allows you to create membership plans and on-line programs on your WooCommerce web site. It allows you to arrange automated triggers to enroll customers in eligible classes and advantages, create consumer roles, and ship emails.

MemberPress additionally lets you connect with cost gateways, affiliate software program, podcasting purposes, and far more.

While you use MemberPress, a lot of the advertising and marketing course of may be automated, so there’s minimal upkeep work so that you can do.

As an illustration, this software robotically tracks the validity/expiry of memberships. You’ll be able to then set off automated emails to immediate customers to resume and even enable customers to auto-renew their plan.

Standout Options

  • Create pricing pages for membership merchandise
  • Arrange a one-time charge or recurring cost schedule
  • Add coupons to run promotions and giveaways
  • Highly effective entry and restriction guidelines
  • Combine with Third-party options and e-mail suppliers
  • Straightforward cost gateway integration

Price: Begins at $179 per 12 months.

Get began with MemberPress!

6. Uncanny Automator

Uncanny Automator integration

With Uncanny Automator, you possibly can put your total WordPress web site on autopilot together with e-mail advertising and marketing. It allows you to create automation “recipes” by connecting current instruments and plugins collectively.

Merely choose your triggers, select your actions, and let Uncanny Automator do the work.

The related apps can carry out mundane duties robotically, which might drastically slash admin time.

For instance, when a brand new weblog publish is printed, you possibly can robotically ship it to your e-mail advertising and marketing checklist.

You may as well create extra advanced recipes in order that when a consumer fills out a kind, a number of duties occur collectively, like:

  • add to a membership plan
  • create a ‘member’ consumer function for them
  • enroll them in all eligible advantages and programs
  • add results in an e-mail contact checklist for automated, triggered, or periodic emails

Uncanny Automator integrates with over 50 fashionable plugins like WPForms, MemberPress, WooCommerce, Straightforward Digital Downloads, and extra. And with Zapier assist, you possibly can connect with over 2,000 apps.

Actually billions of automation recipes are doable.

Price: Uncanny Automator begins at $149 per 12 months for 1 web site, and that features all triggers and actions.

Get began with Uncanny Automator at the moment! 

7. MonsterInsights

monsterinsights-analytics-automation-tool-min

MonsterInsights is the #1 Google Analytics plugin for WooCommerce, and you might be questioning why it’s on this checklist.

It’s essential know the way nicely your emails are performing and whether or not they’re really working for you.

MonsterInsights has an eCommerce addon that permits you to see which of your e-mail advertising and marketing campaigns are producing essentially the most gross sales. You may as well immediately view the conversion charge, transactions, income you made, common order worth, and different statistics of your WooCommerce web site.

MonsterInsights allows you to connect with Google Analytics in just some clicks. That method, you possibly can keep away from the default course of that entails manually making modifications to your web site’s information.

You’ll be able to then use trackable URLs in your emails known as UTM codes.

MonsterInsights will gather the information and present you in case your e-mail marketing campaign was successful in driving gross sales or if there may be any room for optimization.

You may as well have reviews despatched on to your MonsterInsights dashboard, which is conveniently positioned proper in your WordPress dashboard.

Standout Options

  • Fast connection to Google Analytics
  • Straightforward to learn reviews to get all the information you want
  • Actual-time knowledge from a number of channels
  • eCommerce particular knowledge and purpose monitoring
  • Integrates with all fashionable WordPress plugins

Price: MonsterInsight’s pricing begins at $99.50 per 12 months.

Get began with MonsterInsights!

And that’s our checklist of the highest e-mail advertising and marketing automation instruments for WooCommerce.

Up subsequent, we’ll present you a couple of tried-and-tested methods to make use of e-mail advertising and marketing automation to your benefit.

3 Actionable Tricks to Enhance Email Marketing

Whereas automation instruments are nice for decreasing admin work, they’ll solely drive outcomes once you use them in step with your audience and enterprise objectives.

It’s essential know what works and what doesn’t on your WooCommerce retailer. That’s why we’re going to present you 3 actionable suggestions that you should utilize to get essentially the most out of your e-mail efforts.

1. Get to Know Your Viewers

Earlier than you got down to have interaction together with your viewers, get to know them. Determine what they like and what they don’t like.

And the excellent news is that you simply don’t have to hold out limitless analysis to get the insights your want.

With MonsterInsights, you’ll get reviews in your hottest pages and merchandise, so that you’ll immediately know what your viewers is all for.

You may as well see the place they’re positioned geographically and which referral sources they arrive from, so you possibly can tailor your model message accordingly.

monsterinsights dashboard in wordpress

Utilizing these insights, you possibly can create focused OptinMonster campaigns that seem solely on fashionable pages the place guests usually tend to convert.

You can even show a suggestion solely to clients which have scrolled a certain quantity of the web page which suggests they’re all for your content material.

And if you wish to strive various things to see what would work higher, you should utilize A/B testing.

Superior instruments like OptinMonster, Fixed Contact, and MonsterInsights have this characteristic that permits you to create 2 variations of the identical e-mail or signup kind to see which one your viewers engages with higher.

landing page CTA ab testing example

From A/B check outcomes, you possibly can see clearly what your viewers responds to. This may be actually useful when you’re organising evergreen campaigns that can run for a very long time.

2. Section Your Leads

Relating to advertising and marketing emails, it’s a must to watch out who you ship them out to. If a recipient hasn’t subscribed to your mailing checklist, they received’t hesitate to flag your e-mail as spam.

This might spell hassle for you and will get you on e-mail blacklists.

As an alternative, you must get their permission after which section your leads proper from the beginning.

This makes positive an individual who buys one thing is marked as ‘transactional emails only’ and doesn’t obtain promo messages.

If they’ve agreed to obtain promos, gross sales updates, and newsletters, you need to guarantee that they’re on the precise checklist so you will get them to transform in some unspecified time in the future and make a sale.

OptinMonster lets you choose a related checklist for each marketing campaign you create. That method, you possibly can ship them emails in response to what they signed up for.

select email provider list in constant contact

With simply the clicking of a button, your checklist stays clear and arranged.

3. Goal Prospects the Proper Method

You’ll be able to goal clients by bombarding them with a popup on each web page of your web site. However that can almost definitely result in excessive abandonment charges.

As an alternative, you possibly can show your promo message at occasions and in locations the place a customer is extra more likely to have an interest. This may assist you to maximize signups and gross sales.

With OptinMonster, you don’t have to make use of advanced coding and spend hours determining how to do that.

Contained in the OptinMonster builder, you possibly can entry the checklist of show guidelines and easily choose the one you need.

optinmonster display rules

A few of OptinMonster’s fashionable focusing on guidelines embrace:

  • Exit-Intent® Expertise: Get better abandoning customers as they’re actively leaving your web site.
  • Onsite® Retargeting: Preserve customers engaged by exhibiting new campaigns to returning guests.
  • Geolocation: Customise the shopper expertise by focusing on customers based mostly on their bodily location.
  • Web page/Product View: Present presents based mostly on which web page or product the customer is on.
  • Gadgets in Cart/Cart Complete: Incentivize clients to checkout or purchase extra based mostly on what they’ve already added to cart.
  • Time/Date: Schedule campaigns for flash gross sales, seasonal/vacation intervals, or in response to the customer’s timezone.

We’ve talked about just some focusing on guidelines, however you possibly can goal clients any method you need with OptinMonster.

As you possibly can see, OptinMonster will automate your lead technology course of and maximize conversions and signups.

Wish to create beautiful focused campaigns on your WooCommerce web site? Be part of OptinMonster now by signing up on your 100% risk-free account beneath:

That’s all we’ve for you at the moment. We’ve lined the perfect e-mail automation instruments on your web site together with e-mail methods that work for any WooCommerce web site.

We hope you discovered this publish about WooCommerce e-mail advertising and marketing automation useful. In your subsequent steps, you’ll need to take a look at these sources:

  • The 15 Greatest Marketing Automation Tools for Your Enterprise
  • Email Marketing for eCommerce: 7 EASY Suggestions for Success
  • The Greatest Time to Ship Emails to Enhance Opens, Clicks, and Gross sales

These posts will assist you to discover extra methods to automate your e-mail course of and get higher outcomes out of your e-mail advertising and marketing campaigns.



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