7 Link Shortener Alternatives to Goog.gl - featured image

7 Link Shortener Alternatives to Goo.gl

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7 Link Shortener Alternatives to Goog.gl - featured image

Whenever you’re making an attempt to drive visitors to your web site and generate new leads, the objective is to make your content material as enticing as potential. In any case, with a lot competitors on the market, it’s necessary you stand out from the group and seize somebody’s consideration straight away, proper? 

The reply’s sure!

Similar to you spend time and vitality creating visually interesting content material for customers to get pleasure from, you shouldn’t neglect the finer particulars: particularly, your hyperlinks.

Sure, actually. URLs matter. Let me present you why hyperlink shortening is value your time and what hyperlink shoortening options to Goo.gl are value making an attempt.

What Is Link Shortening?

Link shortening takes longer hyperlinks, with their complicated mixture of numbers, letters, and particular characters, and turns it into a brief, readable hyperlink.

Right here’s an instance from NASA’s Twitter feed. The hyperlink is just a few characters lengthy, it accommodates the NASA branding, and it’s clear the place the hyperlink redirects to:

Link Shortener Alternatives to Goo.gl - Example from NASA Twitter Feed

Right here’s one other instance. Whenever you click on the hyperlink, it takes you to a YouTube video. The vacation spot is pretty clear from the quick hyperlink (youtu.be) although it’s unbranded, that means there’s no point out of NASA’s identify within the hyperlink:

Link Shortener Alternatives to Goo.gl - Example of NASA YouTube Video

The unique “longer” hyperlink appears like this: https://www.youtube.com/watch?v=1Mqsd0ru_pc

Which one do you assume appears extra enticing on an internet site or social media publish? Which one would you be extra probably to click on on?

Likelihood is, it’s the primary choice, and the truth is, your potential clients really feel the identical manner.

Why Ought to You Use a Link Shortening Device?

OK, in order that’s how hyperlink shortening works, however is it value your time? Right here’s a bit extra element.

Generally, URL shortener instruments additionally observe how many individuals click on your hyperlinks. You’ll be able to observe who clicked your hyperlink to calculate the success of advert campaigns or content material advertising methods you’re operating. From a advertising perspective, hyperlink shorteners are invaluable.

It’s additionally excellent for social media posts, the place you might need a restricted variety of characters to convey your message. Shortening URLs and specializing in content material makes it simpler to have interaction your followers.

Lastly, quick URLs are extra enticing. They’re simpler to learn and make your content material extra user-friendly. You can even create branded hyperlinks with URL shorteners to reinforce your model message on the identical time.

Since nice advertising is all about creating an awesome expertise on your clients and constructing consciousness, quick URLs are an important software.

To be clear, it’s not all the time value shortening URLs. For instance, when you’re simply linking from one web page in your web site to one other, there’s no want to shorten the hyperlink.

In the event you need assistance determining which hyperlinks to shorten and which of them to go away alone, take a look at my consulting companies.

How Did Goo.gl Work?

Google’s personal URL shortening software, Goo.gl, launched again in 2009.

At first, it solely labored with Google purposes, that means you would solely shorten URLs for the Google toolbar. Nonetheless, Google made the software accessible to the general public in 2010, which made it less complicated for all web site house owners to entry and use.

Goo.gl supplied a easy means to create shorter, extra readable URLs. All you had to do was enter your lengthy URL and Goo.gl generated a smaller URL with out traces of additional characters:

Link Shortener Alternatives to Goo.gl - How Did Goo.gl Work

You didn’t want a Google or G Suite account to create a one-off URL, both. Nonetheless, when you wished to maintain observe of all of your customized URLs, you would create an account and consider all of your shortened hyperlinks at a look:

Link Shortener Alternatives to Goo.gl - Screenshot of Simplifying Links with Goo.gl

Web site house owners might additionally observe how many individuals clicked the shortened URL, which helped with advertising technique creation:

Link Shortener Alternatives to Goo.gl - Website owners could track how many people clicked the shortened URL

Why did Google shut down Goo.gl, although? Put merely, Goo.gl wasn’t designed for something apart from desktop shopping. As shopping habits modified and it turned extra widespread for folks to entry the online via cellular units or apps, Google realized the software simply wasn’t versatile sufficient to keep aggressive.

The reply? Firebase Dynamic Hyperlinks, or FDL, which changed Goo.gl again in 2019. As we’ll see in a second, FDL improves upon Goo.gl in just a few methods, though it’s not the one URL shortening software value contemplating.

7 Goo.gl Replacements

There are numerous different hyperlink shortening instruments on the market, so how do you select the appropriate one on your wants? That can assist you slender your search, listed here are seven promising options to Goo.gl you may strive proper now.

1. Firebase Dynamic Hyperlinks

Since Firebase Dynamic Hyperlinks (FDL) changed Goo.gl, it’s a very good software to begin with when you’re specializing in app creation and improvement.

Firebase works equally to Goo.gl, because you’re nonetheless creating quick URLs. Nonetheless, these URLs aren’t any atypical hyperlinks: they’re “smart” hyperlinks, or Dynamic Hyperlinks.

When a consumer clicks on a FDL hyperlink, they’re directed to precisely the place you need them to go in your Android or iPhone app… even when they don’t have already got the app put in. They merely obtain the app and the appropriate web page masses routinely.

Cool, proper?

It doesn’t matter whether or not they click on via from a desktop browser or cellular machine, both. They are going to be directed to a suitable model of your web site, so there’s no want for you to generate totally different URLs for every platform.

In the event you’re specializing in app-based advertising, undoubtedly think about FDL. There’s a free plan accessible, though the paid plan has some good options.

2. Rebrandly

Would you like to create distinctive branded hyperlinks utilizing customized domains? Then Rebrandly may very well be for you.

Trusted by international manufacturers like IBM and Shopify, Rebrandly is greater than only a URL shortening software. It’s a hyperlink administration platform designed to enable you to construct complete advertising campaigns round branded hyperlinks in just some clicks.

With out leaving your browser, you may create and share hyperlinks throughout over 100 built-in apps together with Twitter, LinkedIn, and Fb. Plus, you may measure your marketing campaign outcomes from the dashboard.

Link Shortener Alternatives to Goo.gl - Rebrandly

It’s free to enroll, however paid packages begin at simply $29 per thirty days, which provides you entry to extra detailed metrics and a bigger variety of branded hyperlinks. In the event you’re in search of an enterprise-level resolution for bigger groups, attain out to Rebrandly for a customized quote.

3. Ow.ly

In the event you’re already utilizing Hootsuite, Ow.ly is value a glance.

You’ll be able to shorten any hyperlink posted to social media proper from the Hootsuite dashboard. This allows you to view every little thing out of your marketing campaign ROI to your hyperlink metrics on the identical time. There’s no want to swap between totally different instruments (except you’re additionally utilizing different platforms like Google Analytics.)

Ow.ly comes free with each Hootsuite account, too, so that you don’t want a paid subscription to profit from the software. Sounds good, proper?

All that mentioned, Ow.ly’s solely accessible to Hootsuite customers, so it’s not the appropriate software for everybody, nevertheless it’s value a strive when you already use Hootsuite.

4. Bitly

For enterprise-grade hyperlink administration, think about Bitly, some of the complete instruments on the market.

With Bitly, you’re not simply creating quick, branded hyperlinks. You’re turning these hyperlinks into invaluable advertising instruments. Bitly presents a few of the most in-depth marketing campaign administration instruments accessible to enable you to observe every little thing from clicks to natural shares.

It’s a useful gizmo for monitoring buyer journeys with out hopping between totally different CRMs, making it excellent for bigger corporations wanting to observe information and develop their campaigns effectively. You’ll be able to even generate QR codes to have interaction clients and drive gross sales.

What’s extra, Bitly is trusted by the likes of Amazon, Disney, and Gartner, so you realize it’s a platform that delivers on its guarantees! Packages begin at $29 per thirty days.

5. TinyURL

No roundup of hyperlink shortening instruments is full with out TinyURL, the very first program of its form:


You don’t want an account to shorten one or two quick URLs. To get the many of the platform, join a free account which permits you to create a vast variety of URLs and observe clicks.

The Professional package deal begins at $9.99 per thirty days and presents superior monitoring choices. For companies wanting to run high-volume advert campaigns, the Bulk package deal could also be a greater choice at $99.00 per thirty days.

In the event you’re in search of a no-fuss manner to shorten your URLs and observe some metrics, TinyURL is value a go.


Are you a small enterprise proprietor wanting to launch advertising campaigns however don’t want a large-scale resolution? BL.INK was designed for you.

With BL.INK, you may shortly share shortened URLs throughout social media channels and even ship actionable hyperlinks by SMS or messaging platforms. BL.INK seamlessly integrates with present worktools and CMS, so you may simply observe hyperlink efficiency and consider the info alongside different metrics.

Packages begin at $48 per thirty days, making it one of many dearer instruments on the checklist. Nonetheless, you may strive it free for 21 days, which is a bonus.

In the event you’re not in search of an enterprise-level resolution however need greater than only a primary shortening software, think about BL.INK.

7. Sniply

Would you like to add a CTA to each shortened hyperlink you create? Now you may, thanks to Sniply.

On the floor, Sniply works like another hyperlink shortener. Nonetheless, it presents a singular degree of customization: you may embed a colourful CTA button with each hyperlink you share throughout social media.

Not solely do your hyperlinks look extra interesting as a result of they’re shorter, however they’re extra actionable than ever:

Link Shortener Alternatives to Goo.gl - Sniply

Pricing is affordable, too, with packages beginning at $29 per thirty days. Nonetheless, if you need to add a couple of workforce member, you’ll want to go for a dearer tier.

Link Shortener Continuously Requested Questions

What’s hyperlink shortening?

Link shortening, or URL shortening, permits you to change how a hyperlink shows to customers. You can also make a URL seem shorter and even add branding and nonetheless ship customers to the right web page.

What’s the purpose of hyperlink shortening?

A hyperlink shortening software turns a protracted, rambling hyperlink into one thing memorable to share with prospects, which is useful on social media. You can even observe the variety of actual folks visiting your web site, which supplies extra correct analytics info.

Why did Google cease supporting Goo.gl?

Google made the adjustments in response to how folks use the web. Its new software, Firebase Dynamic Hyperlinks, is extra versatile than Goo.gl and lets web site house owners redirect customers on cellular apps quite than simply desktop web sites.

When do you have to not use hyperlink shortening?

Since one of many most important causes we shorten hyperlinks is for monitoring functions, you don’t want to shorten hyperlinks when you’re simply linking from one web page in your web site to one other.

Link Shortener Conclusion

Are the options to the Goo.gl hyperlink shortener value your time? Completely. With the vary of hyperlink administration instruments on the market, you may shortly generate quick, readable hyperlinks to showcase your model and drive visitors to your web site.

What’s extra, there’s a hyperlink shortening software to go well with each advertising technique, whether or not you’re in search of a no-fuss, budget-friendly choice or need to put money into an enterprise-level resolution.

Have you ever tried a hyperlink shortening software but? How has it improved your conversions or made it simpler to observe your efficiency?

Courtesy: Source

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