7 Common Infographic Designs & Why We Use Them

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Whether or not you’re a advertising and marketing govt, a content material creator, and even simply an avid media client, you’ve most likely already seen: infographics are in all places as of late. Studying the most recent weblog put up out of your favourite thought chief? An infographic is there to help the content material. Your favourite instructional youtube movies? Additionally utilizing infographics as a visible help. And throughout your twitter, instagram, and even fb feeds? You may most likely discover them there, too.

However what’s the take care of this stuff? Positive, manufacturers of all sizes and shapes love to make use of them, and audiences like to share their favorites. However why? What makes them so great–and how on earth do you begin utilizing them your self?

Why Ought to I Use Infographics?

From an academic perspective, infographics as a content material sort have plenty of benefits. As a result of they use shiny colours, daring visuals, and shorter snippets of textual content, they enchantment to visible learners who could not have related to longer texts. And since they’ll so simply be remodeled and used throughout varied platforms–from social media to video to in-person presentation aids–they might help you join with much more individuals. 

However what does this need to do with content material advertising and marketing? Rather a lot, really. Put merely, everybody absorbs info in numerous methods. Due to this, skilled lecturers usually design their classes to enchantment to all various kinds of college students. This fashion they’ll guarantee that whether or not they be taught greatest by seeing, studying, or doing, their college students will bear in mind all a very powerful data from the lesson. (Actually, that’s yet another place you possibly can most likely discover infographics–think about all these instructional posters your trainer had hanging up across the classroom. Yep! These are infographics, too.)

Why it issues for you: there’s no purpose why we, as content material creators, can’t do the identical factor these lecturers are doing and join with our audiences in a extra highly effective means. A considerate, various content material technique communicates along with your viewers on their very own level–wherever that stage occurs to be. Infographics could also be only one device in your arsenal, however they’re a robust device with a ton of versatility to attach with plenty of completely different individuals.

Listed below are only a few benefits infographics have to supply:

  • They’re visually interesting and simply shareable
  • They break down sophisticated knowledge into quick, easy-to-consume bites
  • Their coloration palettes and designs can align along with your branding–or you possibly can flex your artistic muscle tissues
  • They’ll talk all a very powerful info out of your article in a a lot shorter studying time
  • They’re an effective way to repurpose older content material, and make use of analysis you’ve already achieved
  • Along with standing alone, they can be utilized to help content material in a wide range of different codecs together with textual content and video.

Common Challenges When Creating Infographics

Including infographics to your content material technique could seem intimidating at first, particularly in case your group doesn’t have writers or graphic designers who’ve created them earlier than. Fortunately, numerous free infographic templates can be found and simply modified. Not solely that, however your group most likely already has a lot of a very powerful abilities for constructing infographics–even for those who don’t have already got a graphic designer. 

Some necessary abilities for infographic creation that your content material group might be already utilizing: 

  • Producing new content material concepts, and reimagining outdated content material for brand new codecs
  • Organizing your info in a transparent and comprehensible means
  • Doing efficient analysis and citing your sources
  • Ensuring all of the design components are participating and reader-friendly

In the event you don’t have a graphic designer in your group, don’t fear! You continue to have loads of choices. For instance, you can obtain and modify pre-existing infographics templates your self (although it’s possible you’ll run the chance of utilizing a well-recognized design your rivals have additionally used), or you can contract a designer to create customized infographics based on the analysis you present. Semrush Market is a good place to seek out the right infographic designer to do exactly that.

Varieties of Infographics & When to Use Them

Probably the most necessary components in utilizing infographics successfully is ensuring that the design you’re utilizing serves the content material, relatively than the opposite means round. Regardless of being visible in nature, infographics ought to all the time begin content-first–that is, with the story you wish to inform, and all of the supporting research–and all design components have to be chosen rigorously to guarantee that content material is being communicated in the easiest way doable. 

Beneath, we’ll undergo every of the main sorts of infographics you’ll find, why you would possibly use them, and what makes them highly effective. Have in mind, nevertheless, that this isn’t an exhaustive record. For instance, you would possibly must give you your individual design to inform a specific story someday, or mix two or extra infographic sorts to fit your wants. The chances are limitless.


Timelines are one of the crucial frequent sorts of infographics, and for good purpose. They can be utilized in many various methods, together with:

  • Explaining historic occasions (such because the story of your group and the way it got here to be)
  • Telling a narrative (corresponding to an necessary case examine)
  • Illustrating a time-sensitive course of (corresponding to worker onboarding)
  • Occasion planning timelines (particularly these with incremental deadlines)

Right here’s an excellent instance of a timeline infographic from the Search engine optimization Actuality Present by Semrush, which illustrates a course of by telling the story of how one trucking firm used it to enhance their natural Search engine optimization efficiency.


This can be a good infographic as a result of it’s easy, simple to observe and perceive, however nonetheless comprises a ton of knowledge. Listed below are a number of the explanation why it really works:

  • Each the textual content and the graphic components (particularly the arrows) information the reader by way of the infographic, making it simple to observe.
  • The daring colours and icons are eye-catching, however easy sufficient that they don’t distract from the story.
  • The timeline is damaged down into clear, easy-to-understand increments.
  • There’s an apparent relationship between every step of the method and every phase of the timeline.
  • The supporting textual content is informative however transient, with solely essential info, in order that it’s simple to learn and take in rapidly.

If you wish to make your individual timeline infographic, begin by ironing out your order of occasions. First, determine how a lot time you wish to cowl, after which which occasions are a very powerful to incorporate to inform your story. Ensure you’re solely together with pertinent info, as a result of the extra content material you squeeze in, the more durable it may be for the reader to observe. As soon as your timeline is full, then select your design. It ought to be one thing that guides the reader by way of the content material, and helps your story, with out being distracting.

Visible Articles

Identical to it sounds, a visible article repurposes the content material from an article or weblog put up in a graphic format. As such, these infographics are sometimes extra dense and take longer to learn than different frequent designs. 

Visible Articles are highly effective for a number of causes. For one, they’re an effective way to repurpose content material you have already got, reworking it into a brand new medium. As a result of all a very powerful info out of your article is included, you possibly can share your infographic on social media, and even print it out to show, with out worrying that your viewers will miss necessary context. They’re additionally an effective way to save lots of effort. You’re already doing all that analysis on your article anyway. Why not get additional use out of it by creating an infographic as nicely?

Right here’s an instance of a Visible Article from this Semrush weblog put up about ordering nice copy, which makes use of a easy design to arrange a group of copywriting recommendation by class:


On this case, the design of the infographic mirrors the group of the article in query, grouping every record of recommendation by subject. It additionally makes use of colourful headers and daring textual content to supply necessary contextual info, and to make the content material simply scannable for readers to absorb at a look, even when they select to not learn it too carefully. 

Due to its easy, clear group, it’s particularly helpful as a reference for readers of the unique article to take with them and use time and again.

After all, that’s not the one means visible articles will be helpful. Right here’s one other instance from the Semrush Weblog, which makes use of a extra visible method:


On this case, the infographic additionally serves as a visible help to help the unique article, which is a information to creating efficient, Search engine optimization-friendly content material. The infographic makes use of a diagram illustrating a bit of internet content material to indicate the reader precisely what the article’s recommendation appears to be like like in observe. Like the primary instance, it nonetheless comprises all a very powerful info from the article, so it, too, can be utilized as a reference later or shared on social media.


You may also use infographics to remodel lists into participating visible content material. These are an particularly helpful choice for shorter, extra bite-sized lists, as a result of they’re extremely shareable and straightforward to eat rapidly. You should utilize them for example half of a bigger piece of content material, like a weblog put up, as a reference in a presentation, or create record infographics to share on social media in and of themselves. They’re extremely versatile, and permit for lots of creativity in each content material and design.


On this instance from Venngage, the design makes use of shiny, daring colours and iconography to have interaction the attention and improve an in any other case easy 5 merchandise record. Right here are some things it does rather well:

  • The icons are easy, however colourful, in a really uniform fashion, and have a transparent relationship with the content material
  • An important content–the advice–is in larger, bolder font, making the infographic simpler to learn rapidly, with further particulars in smaller textual content
  • Using numbers and arrows helps information the reader by way of the infographic, in order that they all the time know what comes subsequent
  • As a result of the recommendation provided is uplifting and pretty common, it’s additionally very shareable on social media.

As a result of record infographics are comparatively easy, you possibly can actually flex your creativity when creating your individual. Simply guarantee that your design decisions help your theme, are in keeping with each other (like how the icons above are all in the identical fashion), and that it’s simple to learn, perceive, and share.

Processes and Circulation Charts 

Course of or move chart infographics illustrate a sequence of steps or choices {that a} reader would possibly observe. Like every move chart, the particular format you select depends upon the method you’re illustrating. A extra complicated, branching determination tree, for instance, would require a extra sophisticated format than a extra easy, step-by-step course of. No matter your course of appears to be like like, your design decisions ought to help the reader in following alongside.

Utilizing an infographic for example a step-by-step course of is useful as a result of the design components might help to make clear every step, making it as easy and easy-to-understand as doable. 

Right here’s one instance from our weblog put up about B2B writing, illustrating a workflow for writing and optimizing B2B content material:


This comparatively easy infographic makes use of a colourful pathway design to information the reader by way of a seven-step course of. That pathway, mixed with color-coordinated textual content packing containers and icons, are visually participating whereas nonetheless helping with group of the content material. Not solely that, however the daring headings make the infographic simple to learn rapidly, whereas the bullet factors inside every textual content field present extra detailed recommendation if the reader chooses to learn extra carefully.

If you wish to create your individual course of infographic, step one is to write down out your course of. Be sure that every step is clearly expressed. Subsequent, take into consideration the format you’d want to make use of for example it. Is it a easy, numbered record of steps, or are there branching choices? When you select the format that greatest helps your course of, then you can begin on the artistic design, corresponding to icons, colours, and fonts. 

Information, Charts and Numbers

Infographics are generally used for knowledge visualization, illustrating complicated knowledge and numerical values to assist readers, even those that aren’t notably mathematical or data-driven thinkers, perceive them higher. You would possibly use bar graphs, pie charts, and even pictograms–whatever works greatest for telling your knowledge story. 

For instance, right here’s one infographic from our Advertising and marketing Technique Hub that breaks down internet visitors channels for automotive dealerships utilizing pie charts:


You’ll discover that, on this case, the design isn’t terribly completely different from most different pie or doughnut charts you would possibly use when reporting. On this case, the objective was to provide readers a visible illustration of every channel’s share in comparison with the others. It’s not all the time essential to reinvent the wheel–sometimes the only, most direct means of representing info is the most effective one.

However that doesn’t imply you possibly can’t be artistic along with your data-driven infographics. Right here’s one other instance by Nigel Holmes that mixes textual content, illustration, and pictographs to inform a data-driven story about ultralight backpacking:


This instance is far more dense than the earlier one, with numerous textual content and small print, that means it won’t be appropriate for all screens or social media platforms. Nevertheless, general, it’s nonetheless an amazing infographic. The picture is eye-catching, and makes use of icons, color-coding, and design components, which all relate again to the textual content. This makes it fascinating to take a look at, particularly for readers already fascinated by mountaineering or backpacking.

No matter charts and graphs you determine to make use of, a very powerful factor to recollect is to quote your sources. Whether or not you’re explaining a examine you carried out your self, or gathering knowledge from a wide range of sources, be certain that to incorporate that in your infographic. Not solely does this make the information really feel extra reliable, nevertheless it additionally makes certain that, even when the graphic will get shared exterior the unique article you design it for, the suitable credit will nonetheless be accessible for anybody who needs to test.


Comparability infographics are precisely what they sound like: a comparability of two or extra issues in a easy, graphic format. They’re helpful for laying out clear contrasts between two or extra issues, and in addition for displaying similarities and variations. As such, these infographics should be organized as clearly and clearly as doable to keep away from confusion. 

Right here’s one instance from Venngage, which contrasts information about sharks with frequent misconceptions.


That is an efficient infographic design not as a result of it has something to do with the topic matter–it doesn’t–but as a result of it’s simple to observe. The graphic within the center helps to arrange the textual content on both aspect, holding them separate whereas nonetheless expressing a connection between them. It additionally guides the attention down, encouraging the reader to proceed studying it. 

After all, you don’t have to make use of columns. One other common option to arrange comparability infographics is to make use of venn diagrams, similar to on this common Marvel Cinematic Universe infographic by The Geek Twins:


On this instance, easy however recognizable icons are used to signify Marvel comics characters, with the venn diagram representing every studio with the rights to make use of these characters. It’s easy, detailed, and enjoyable to look at–and often shared in articles and weblog posts across the web. 

On this case, a venn diagram was the only option of format, as a result of many characters are shared between movie studios. In the event you’re making a comparability infographic and a few knowledge overlaps, a venn diagram may be the best choice for you. In any other case, for those who’re strictly drawing a distinction between two issues, easy columns will be the option to go.

Geographical Information

If you wish to break down knowledge by location, geographical infographics are an attention-grabbing but informative means to do that, usually utilizing solely the naked minimal of textual content to get the message throughout. Take this instance under by Ken Bromley Art Supplies, which illustrates the most well-liked artist in every nation based on Google search knowledge.


This lovely infographic works as a result of, regardless of having nearly no textual content, it’s nonetheless extraordinarily informative even at a look. That’s as a result of it makes use of one of the crucial iconic and well-recognized items by every artist, so at a look. At a look, it’s simple to inform, for instance, that Frieda Kahlo is the most well-liked artist in the US, and that Banksy is the most well-liked in Russia. 


The boundaries to what your infographics can appear to be are restricted solely by your creativity, design savvy, and the story you wish to inform. Getting began may appear troublesome, however you’re not with out assets. If you wish to be taught much more about creating infographics, take a look at this information on our weblog. 

And once you’re prepared to begin designing your individual customized infographic, we might help. With the Semrush Market, you possibly can companion with the right designer to create a customized infographic to inform your distinctive knowledge story.

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