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In the event you’ve heard of BrickSeek, you doubtless comprehend it’s a robust device for customers, permitting them to monitor down stock and discover the perfect offers at huge retailers.
Nevertheless, when you scratch beneath the floor, you’ll discover on the market’s much more to BrickSeek. Removed from only a customer-facing app, it has loads to supply e-commerce corporations.
On this information, I’m going to clarify how e-tailers can begin utilizing BrickSeek proper now to increase their gross sales and income.
What Is BrickSeek?
I’ve written earlier than about BrickSeek’s characteristic set and the way customers can use it to discover hidden stock gross sales, so for a extra in-depth clarification of the app, try my earlier article.
Nevertheless, to give a quick overview, BrickSeek began out in 2014 as an internet utility enabling LEGO collectors to monitor down well-liked units on-line and in-store.
Then it branched out, leveraging the identical know-how to assist customers discover stock ranges, gross sales, and clearance offers at a few of the nation’s largest retailers, together with:
- Greatest Purchase
- Workplace Depot
Why Ought to E-Commerce Companies Use BrickSeek?
The identical issues that make BrickSeek such a useful gizmo for customers additionally make it a probably invaluable useful resource for on-line retailers. Give it some thought. Wouldn’t you like to know:
- How a lot of a sure product your greatest rivals have in inventory?
- How a lot different manufacturers are charging for a selected merchandise?
- Which merchandise are being marked down, and during which areas?
- Which merchandise are attracting essentially the most curiosity from consumers?
You could find all that data and rather more on BrickSeek. In different phrases, it may be a significant supply of aggressive data if you know the way to use it intelligently. It’s nearly like having your personal community of spies inside your rivals’ warehouses. Who wouldn’t need that?
Ways E-Commerce Companies Can Use BrickSeek to Increase Income and Sales
In the event you’re an e-commerce retailer proprietor, listed here are a number of methods you should use BrickSeek in what you are promoting:
1. Use BrickSeek to Assist You Set Your Costs
Do you promote the identical merchandise as your rivals? Then it’s very important you get your pricing proper. In spite of everything, 91 % of customers say product value impacts their on-line buy choices, forward of things like free transport (78 %), model desire (65 %), and suggestions from family and friends (60 %).
Set your costs too low and also you received’t earn sufficient margin, which eats into your income. Set them too excessive and also you received’t drive sufficient gross sales. Get them excellent and also you’re well-placed to enhance gross sales and income.
That’s the place BrickSeek is available in.
First, seek for a product’s stock-keeping unit (SKU) or common product code (UPC). You’ll be able to both discover this by the web site of the retailer in query or through the use of BrickSeek’s built-in SKU finder:
Then run a search on the SKU, utilizing a zipper code that aligns with an space you cowl, to be offered with all of the pricing data on your chosen product. Now you know the way a lot you possibly can afford to cost.
2. Use BrickSeek to Purchase Supplies for Low cost
Simply since you promote merchandise to customers doesn’t imply you’re solely a B2C enterprise. In spite of everything, your merchandise want to come from someplace. In the event you do a few of your personal manufacturing, you’ll want to supply your personal supplies, too.
In these situations, you possibly can merely entry BrickSeek as when you’re a client, utilizing the app to monitor down wholesale-standard costs on the merchandise and supplies you require.
3. Save Time Checking Retailer Stock
Searching for the perfect costs on merchandise to promote is a time-consuming endeavor. BrickSeek helps you do it sooner as you possibly can shortly test the stock from many various retailers.
Simply enter the SKU or UPC utilizing the identical steps I described earlier, enter a related zip code, then hit “Check Inventory” to instantly see inventory and pricing data from a given retailer on a selected product:
4. Uncover Scorching Sellers
Working a profitable e-commerce enterprise hinges primarily on realizing the appropriate merchandise to promote. That is one thing else BrickSeek may help you with. By checking the stock of the retailers the platform helps, you possibly can decide tendencies in merchandise that transfer quick. That’s an indicator of which merchandise you need to think about promoting.
5. Monitor Market Tendencies
The key to success and longevity within the e-commerce business is knowing market tendencies. That’s the place BrickSeek’s high product searches characteristic is available in. By observing the merchandise your prospects ceaselessly seek for, you possibly can anticipate tendencies in your area of interest. Monitoring market tendencies will provide help to make data-based choices to provide help to keep forward of the curve and your opponents.
FAQs About BrickSeek
Sure, BrickSeek is a legit device for locating pricing data and stock ranges, as demonstrated by its A- ranking from the Higher Enterprise Bureau.
Whereas it’s positively legit, BrickSeek isn’t all the time 100% correct, as with every third-party device. The location freely admits retailers is not going to honor stock or pricing discrepancies between BrickSeek and “real life.”
All of the stock data offered by BrickSeek’s stock checker is collected in real-time if you do a search.
On the time of writing, the BrickSeek app is in beta testing and is just out there to Premium and Excessive members. In different phrases, you possibly can’t at the moment entry it with no paid BrickSeek account. In the event you’re a paying subscriber, you possibly can request entry to the Android or iOS apps right here.
BrickSeek for E-Commerce Companies Conclusion
In lower than a decade, BrickSeek has gone from being a easy, area of interest device for locating obscure LEGO units to a probably mass-market app providing big worth to customers and retailers alike. That’s some transformation!
Use BrickSeek intelligently, and you’ll acquire distinctive insights in your greatest rivals, which in flip may help you:
- set aggressive pricing
- decide up discount costs on uncooked supplies and merchandise
- perceive when different retailers are struggling to entry inventory on key product strains
- determine whether or not a brand new product is value promoting primarily based on ranges of client curiosity
- maintain monitor of tendencies in your market
Better of all, BrickSeek remains to be comparatively underutilized amongst e-commerce corporations. By studying how to make it work on your model, you possibly can place your self to beat your competitors.
What do you assume are the most important causes for retailers to begin utilizing BrickSee
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