faq template

4 FAQ Templates & Examples for a Great FAQ Page

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Ceaselessly Requested Query (FAQ) sections are a possibility to attach along with your viewers and to ‘surprise and delight’ with a wonderful customer support expertise. 

FAQs are normally an afterthought and swiftly compiled to satisfy a want, however your FAQ is a actual alternative to extend your conversion fee as you join along with your viewers.

We’ll stroll you thru a choice of FAQ examples and supply completely different FAQ templates to get you began, so you possibly can create a nice buyer expertise for your viewers.

Why do you want an FAQ part?

A superb web site expertise anticipates the wants of a person at each stage of their journey, and on each web page. It’s intuitive and all data is simple to entry.

FAQs are an integral a part of the person expertise and their goal is to preempt as many questions as potential from the person.

A superb FAQ part:

  • Supplies a concise response rapidly and successfully
  • Empowers the person to confidently use the positioning
  • Assists the completion of a buy
  • Reassures a person about taking the subsequent motion
  • Instills belief in a person that if there is a matter, it may be resolved
  • Reduces the burden on buyer companies
  • Will increase conversion and checkouts

Being pressured to contact a website proprietor since you don’t perceive a part of the method or want very important data to finish your motion creates friction. 

Potential buyer + friction + frustration = misplaced alternative

Is an FAQ part the identical as a data base?

FAQ sections normally encompass a sequence of classes and questions with concise solutions throughout one or a few pages. A data base is normally an in depth listing with complete articles accessed by a search facility. 

Some manufacturers use data bases as an alternative of FAQs — Mailchimp has a good instance of this.

faq template

Mailchimp has a complete ‘Guides & Tutorials’ useful resource to assist their customers navigate the software program. What in addition they present is a Mailchimp 101 part which highlights tips on how to get began and gives a journey of articles from the data base. There are not any conventional ‘FAQ’ sections on the Mailchimp website.

FAQs are normally based mostly round questions that you’d ask buyer companies:

  • How do I return an merchandise?
  • How a lot is supply?
  • How do I open an account?

Information base content material is normally based mostly on tips on how to use the service:

  • How do I create a phase?
  • How do I add e-mail addresses to an e-mail listing?
  • How do I observe how many individuals opened an e-mail?

Sure, data bases are FAQs and FAQs are data bases. Nevertheless, from a person perspective, the distinction is in regards to the depth of data offered and the way it’s offered.

FAQ Greatest Practices

As you contemplate compiling a set of questions, it won’t be instantly clear the place to begin. By understanding a few finest practices, it’s very manageable.

  • Intuitively group classes to make a a lot better person expertise
    By organizing your questions into pure classes a customers can rapidly navigate to what they want. Think about the identical course of as an data structure.
  • Write your query from the attitude of the client
    This helps the person join with the query extra simply and it lets you present related data extra clearly.
  • Use language that your person will perceive
    Following copywriting 101 requirements, all the time use language and terminology that your person understands in order that they are going to join with the dialogue and your model. By no means use terminology or complicated ‘industry speak’ that your person won’t perceive
  • Use your model character and Tone of Voice
    Your FAQ is an extension of buyer companies, so that is a house the place you wish to present customers how nice you might be. As with all of the content material in your web site, use your character and join along with your viewers. Every bit of content material is a chance to symbolize your model.
  • Write your FAQ as concise, informative and instantly reply the query
    The purpose of an FAQ is to reply questions, however in a concise approach that will get the message throughout rapidly. The person doesn’t wish to learn a 5,000 phrase in-depth information to inform them tips on how to return a parcel, together with ‘what is a parcel’ and ‘why a parcel is important’. Reply the query instantly and to the purpose. Begin out with a ‘yes’ or ‘no’ query if related and assemble your narrative as when you have been replying to somebody asking the query. Save the long-form responses for a data base.
  • Current your FAQ in probably the most visually organized method
    Utilizing accordions with FAQ is one approach to current a lot of data in an organized format. Accordions additionally benefit from preserving a person on one web page. Having to click on via a number of sections to search out a fast reply causes friction.
  • Characteristic high questions on the high of the web page
    Pin high questions on the web page to create an data hierarchy for probably the most generally requested questions.
  • Hold data updated

The place to search out questions for FAQ

The place do you begin writing your questions? Let your viewers let you know.

  • Buyer companies: The primary stage for researching your FAQ begins along with your customer-facing companies and gross sales groups. Communicate to your customer support departments; they perceive what points your customers are having greater than anybody.
  • Website search: Test the key phrases in your website search to see what customers are looking out for.
  • Google search console: Test queries in GSC to see what phrases have clicks. Filter by query modifiers akin to ‘how’ or ‘can.’
  • Folks Additionally Ask: Test the PAA field on SERPs for key phrases surrounding your merchandise and classes — this will provide you with robust clues for potential FAQs.
  • Quora and different questions websites: What did we do earlier than Quora? Search for key phrases and matters related to your service/model and see what questions customers are asking.
  • Key phrase analysis: Looking for questions beneath your head classes will even provide help to to floor extra FAQs to reply…

How you can discover questions for FAQs with a key phrase analysis instrument

The Key phrase Magic instrument will help you to search out inquiries to reply for your FAQs.

There are two methods to search out questions: by looking out round key phrases and by looking out branded key phrases.

For instance: if we search for ‘email marketing software,’ many of the key phrases are service-based and never what we want.

faq template

If we click on on the ‘questions’ tab we are able to see extra related key phrases. Nevertheless, the outcomes aren’t all the time FAQ-relevant questions.

faq template

We might be impressed by ‘how does email marketing software work’ however the outcomes above are restricted.

As we are able to see with ‘email marketing software,’ usually there won’t be the outcomes you want. The easiest way to search out questions for FAQ is to look by the model title.

If we have a look at Mailchimp, we are able to see plenty of strategies for potential FAQs:

faq template

As a tip, you possibly can slender the inquiries to be extra related by filtering utilizing FAQ kind modifiers akin to ‘how’ or ‘can’ that may floor FAQ kind questions.

faq template

What in case your model is new or not large enough to have branded searches? Take a look at rivals in your area of interest and search for questions that might be related and translate to your model.

faq template

FAQ examples and templates

Product-based Ecommerce FAQ

Ecommerce companies that promote merchandise are centered across the logistics of the sale and delivery merchandise. Supply, fee, product inventory, and returns are the predominant issues for a buyer making a buy on-line.

Instance questions embrace:

  • What do you wish to know when you purchase a pair of footwear? Can you come them in the event that they don’t match! 
  • I purchased {an electrical} merchandise from you and it’s not working, do I’ve to pay to return it to you?
  • I ordered multivitamins and I bought a toaster, what do I do now?
  1. ASOS

Quick style giants ASOS constructed their ecommerce empire with an emphasis on friction-free buyer expertise. At ASOS, the client is central and the model has consistently surveyed what their viewers desires after which delivered. 

They provided free worldwide delivery and returns and had the quickest response time on Fb for a retail model.

The ASOS FAQ touchdown web page teams questions into pure classes and presents them in a clear order in order that a person can rapidly discover what they want. It’s a nice format and elegantly offered.

The FAQ part makes use of one query per web page (as an alternative of an accordion drop down on one web page) and with a model as huge as ASOS, the quantity of searches for buyer questions justifies the structure. 

faq template

  1. Greggs

Greggs technically shouldn’t be an ecommerce retailer, however a nice instance of tips on how to use character in your entire communications.

Greggs is a chain of meals shops within the UK that leverage a humor-based advertising and marketing fashion that jumps on trending information gadgets and infrequently achieves viral protection on social media from their distinctive fashion.

faq template

Greggs has constructed a robust model that makes use of no-frills language with a lot of character to attach with their viewers. They persistently make use of their tone of voice throughout all communications together with their FAQ.


Sustaining a stability of delivering data that must be legally sound and being unmistakable Greggs is an achievement.

faq template

FAQs ought to by no means be an afterthought. They’re central to the client expertise and an extension of the model.

  1. IKEA

The Swedish big who has taught the world tips on how to assemble their very own furnishings is not any stranger to creating the person do all of the heavy lifting.

From designing the enduring furnishings directions that may be understood in nearly each language recognized to man, to creating in-store signage that empowers the client to search out the whole lot they want within the warehouse with out intervention.

IKEA understands tips on how to cut back customer-facing workers in order that they are often as environment friendly as potential and the client advantages from the ultra-low costs. That is a lot tougher than you would possibly assume.

Naturally, the IKEA web site covers as many permutations of buyer questions as potential to cut back the necessity for buyer inquiries (and extra employees).

Within the minimalist Swedish fashion, questions are direct and solutions are concise. It’s very fast and straightforward to search out data.

faq template

Classes of questions for product-based ecommerce FAQ:

  • Supply: These questions are all about supply prices, the place you ship to, how lengthy supply takes and what to do if a supply doesn’t arrive.
  • Returns: These are all in regards to the returns coverage, tips on how to return an merchandise and who pays for returns.
  • Orders: These questions consult with issues that may go flawed with the order, and what to do if an order is lacking or has the flawed merchandise. 
  • Merchandise: Use these for something associated to the bodily product, dimension guides for clothes, inventory ranges, and tips on how to care for gadgets.
  • Funds: These must be all about making funds and orders, tips on how to make funds, what sorts of funds are accepted, and tips on how to rectify a downside when a fee goes flawed.
  • Account: Save these for the whole lot associated to a person establishing a buyer account and tips on how to keep the account.

FAQ template for ecommerce web sites. Obtain our spreadsheet that has a template for writing your personal FAQs.


Software program as a Service (SaaS) companies have a should be intuitive to make use of and to show their viewers tips on how to use the software program. The success of a SaaS is gently main the person into the expertise after which presenting extra choices because the person turns into extra assured. 

Empowering digitally savvy customers to be self-taught and to persevere with the educational is important in order that they don’t drop out and unsubscribe. Due to this fact, all communications must be nicely thought out.

Most SaaS websites have a data base part of guides and tutorials which comprise intensive manuals on tips on how to use the instrument. 

SaaS often requested questions which can be centered round opening the account, fee, cancellation, and getting began. The person is then moved over to the data base to search out new data they didn’t know they needed to know.

  1. Google

Google is, in fact, one of many world’s most acknowledged manufacturers that reached the high-levels of changing into a verb (Google, Hoover, Uber, Skype). In our digital world, does anybody NOT know tips on how to Google (search for) one thing on-line?

The Google assist part is hidden away on the backside of the Google homepage beneath settings and opens you as much as a wealth of data all about tips on how to use Google. In any case, the extra individuals use Google, the extra they earn!

Technically, that is a data base and never an FAQ part, however all Google communication is inspiring and has been user-tested to inside an inch of its life, so it really works.

faq template

It’s easy, elegant, informative, and intuitive; the whole lot that you really want from an FAQ part.

What makes Google communications so wonderful is that wherever you might be within the data base, it’s all unmistakably Google. Their branding is that robust.

faq template
  1. Spotify

The Swedish music app was based in 2008 and has (controversially) modified how we devour music and disrupted the whole music business. With over 356 million customers, Spotify has managed to teach individuals about this new approach of music.

The intuitive interface of the app has been integral to the uptake and success, and undeniably peer-to-peer suggestion and instruction throughout social media additionally moved a era into conversion.

The Spotify FAQ part is essential to enabling customers to get the very best expertise out of the service and to retain customers.

A easy interface facilities on the 2 most important classes of establishing an account and utilizing Spotify. Spotify has invested closely in communications about tips on how to use the app. 

One factor they do nicely is knowing which is the highest characteristic of the app and emphasizing this:

faq template

Clearly understanding their demographic, they’ve leveraged video as a show-and-tell methodology of rapidly navigating the app.

faq template

Classes of questions for SaaS FAQ:

  • Getting began: These questions would possibly concentrate on tips on how to get began on the platform/app and tips on how to begin utilizing the basic elements.
  • Utilizing the [service]: Use the inquiries to develop on getting began, all about the primary options of the service. Can usually be redirected to a data base.
  • Billing & subscription: These questions ought to cowl how a lot it prices/subscription choices, what sorts of fee are accepted and tips on how to cancel a subscription.
  • Troubleshooting: Use these to speak all about tips on how to resolve widespread points.

FAQ template for a SaaS web site. Obtain our spreadsheet that has a template for writing your personal FAQs.

Reserving service-based FAQ

Reserving programs can usually be portals promoting different companies (Expedia, Late Rooms) or direct to model reserving. Reserving companies are most prevalent within the journey & leisure business.

What’s essential to reserving companies are the phrases and circumstances. The vast majority of questions will likely be based mostly on the phrases of the sale and the cancellation choices. Following the pandemic, cancellation phrases have by no means been so scrutinized.

Greater than some other set of FAQs, the booking-based questions must be complete and authorized proof, as any errors on these pages can show to be pricey for the enterprise.

Airways should be clear on baggage limits and restricted gadgets for hand baggage. All sorts of reserving should be very clear on cancellation choices. 

For all reserving service companies, FAQs are a vital a part of web site communication to help a person in making an knowledgeable alternative.

  1. Airbnb

A model that’s well-known for its funding into the standard of content material on its web site (Neighborhood guides), Airbnb is now one of many world’s greatest reserving platforms for independents who’ve short-term leases. 

Airbnb has to make sure that all of the communications on its web site clearly define altering legislations and restrictions in cities. As you possibly can guess, this may be a complicated process that’s ever-evolving and requires an in-house workforce of 120 attorneys.

Airbnb requires a full data base to cowl all of the features of being a landlord on the platform, however they nonetheless retain a set of fundamental FAQs. 

Like different FAQs, this part is structured round getting began and managing an account. Though, the litigious nature of the platform requires phrases of service to be upfront and heart.

faq template
  1. Jet2

The third-largest airline within the UK, Jet2 is among the finances airways that opened up short-hop European journey when it began flying commercially in 2003. Alongside easyJet, Jet2 has a robust model with an emphasis on being a ‘friendly’ airline.

The styling of the web site is daring and reflective of the finances nature. Typical of different journey web sites, the pages are crowded and overloaded with gives and lists of flights.

Touchdown on the FAQs web page is a little bit of a visible aid with the minimalist format that drives you to the listing of classes to the left aspect.

The Jet2 FAQs are the most effective layouts for presenting questions and responses that work so nicely. The web page comprises a huge quantity of data, nevertheless it’s simple to rapidly drill via all of the solutions to any query you might have.

Questions are centered on necessities of journey akin to what you possibly can tackle the airline, touring with uncommon gadgets (like cellos and marriage ceremony clothes), and particular wants — help canines and medical circumstances.

The Jet2 FAQs are a grasp in tips on how to distill the extremely complicated into a set of compact but complete solutions.

H3. Classes of questions for reserving FAQ (non-flight):

Reserving a flight is a far more complicated course of requiring details about restrictions and limitations, so the next FAQ solely covers a non-flight-based reserving.

  • How you can e book: Concentrate on questions on making a reserving, funds, insurance coverage and about charges/fares.
  • Service-specific: Reply questions on flights, resorts, automobile rent or occasions.
  • Phrases: Cowl phrases and circumstances of reserving and any legalities of the service.
  • Account: These questions ought to concentrate on about creating and managing your account. 

FAQ template for a reserving web site. Obtain our spreadsheet that has a template for writing your personal FAQs.

Market FAQ

Regardless that Amazon is the world’s greatest digital market, there are many different area of interest contenders akin to Etsy, Jet, Want, and Houzz.

A pattern to observe is the big established manufacturers opening new marketplaces beneath their model. Walmart, Anthropologie, City Outfitters, Lands’ Finish, and United Pure Meals have all just lately opened third-party marketplaces.

For market FAQs, questions are divided between patrons and sellers, with an emphasis on the vendor and tips on how to promote on the platform. As there’s a appreciable quantity to be taught for the vendor, the assistance sections do lean in the direction of complete tutorials and guides somewhat than concise FAQ solutions.

The main focus of {the marketplace} FAQ part is to encourage the vendor to be extra profitable so the platform can profit from the rise in income. Apart from the same old technical ‘how do I’ questions, you possibly can count on a lot of data base content material that educates the sellers on tips on how to market themselves.

  1. Etsy

What Amazon is to electronics and books, Etsy is to classic and handmade. {The marketplace} was based in 2005 as a platform for jewellery, classic, and customized one-of-a-kind presents.

The model has all the time been ‘indie’ and is finest described as a farmer’s market, compared to the Amazon grocery store.

Etsy has invested of their assist part and it seems to be extra data base than FAQ, because it solutions all of the questions surrounding establishing a retailer. 

Nevertheless, the structure is clearly FAQ-based with solutions grouped into clear classes.

faq template
faq template
faq template
  1. Vinted

Established in Lithuania in 2008 and now based mostly in Berlin, Vinted is a market to promote pre-loved style.

The whole ethos of the corporate connects with the rising pattern of sustainability and accountability. Quick style has seen loads of criticism over the previous couple of years, with a path transferring in the direction of moral corporations and alternate life-style decisions to cut back local weather change. 

By enabling the sale of secondhand clothes and lengthening the longevity of clothes, Vinted steps into this position completely.

In comparison with platforms like eBay which can be swamped in choices and assist guides, Vinted is refreshingly minimal and centered.

faq template

The assistance heart seems like an FAQ part and is targeted on answering the fundamental questions, identical to an FAQ heart. It’s refreshing to not wade via a lot data.

The platform seems like Tinder for garments with the emphasis on rapidly discovering one thing you just like the look of.

faq template

For guides and tutorials, Vinted has invested of their YouTube channel and this retains the separation between the FAQ assist content material and the group content material.

Classes of questions for Market FAQ:

  • Shopping for: These concentrate on tips on how to safely purchase on the platform.
  • Promoting: These questions cowl tips on how to arrange a store, tips on how to promote, tips on how to market your store, tips on how to ship from the vendor’s perspective. These are sometimes supplemented or mixed with a data base of instructional content material.
  • Transport: Concentrate on delivery from the customer’s perspective and tips on how to return gadgets.
  • Funds: These questions are all about making funds from the customer’s perspective.
  • Account: These ought to cowl the whole lot associated to a person establishing a buyer account and tips on how to keep the account.

FAQ template for a market web site. Obtain our spreadsheet that has a template for writing your personal FAQs.

FAQ Schema

Lastly, we are able to’t discuss FAQ and never point out FAQ schema.

Circa Could 2019, Google launched FAQ and How-to structured information as a number of wealthy outcomes. The schema allowed a sequence of accordion questions to look under a SERP itemizing. 

FAQ schema was initially carried out by Google for pages with plenty of questions — very similar to FAQ pages. Nevertheless, it’s now utilized by SEOs to get extra SERP visibility on all pages.

There’s a chance that Google will solely present two outcomes, however this isn’t confirmed.

Should you do have an FAQ web page, then add your high questions as schema to the web page to seize some extra SERP property.

faq template
faq template

Writing your personal FAQ schema is comparatively simple. You should use the next code as a template:

H3. Instance of FAQ schema

    <title>Instance Website - Ceaselessly Requested Questions(FAQ)</title>
    <script kind="application/ld+json">
      "@context": "https://schema.org",
      "@type": "FAQPage",
      "mainEntity": [{
        "@type": "Question",
        "name": "This is where you add your first question?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "<p>This is where you add your first answer.</p>"
      }, {
      "@context": "https://schema.org",
      "@type": "FAQPage",
      "mainEntity": [{
        "@type": "Question",
        "name": "This is where you add your second question?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "<p>This is where you add your second answer.</p>"

So as to add the structured information to your web page, merely inject the FAQ code into the top of the web page. You are able to do this utilizing Google Tag Supervisor. Take a look at the code utilizing the Wealthy Outcomes take a look at instrument right here.

How you can use website audit instrument to test your schema

Think about in case you have a number of pages in your website with schema; it could possibly rapidly develop into a problem to handle them.

The Website Audit Device can be utilized to trace the pages with schema so you possibly can guarantee all structured information is carried out accurately. If there are errors, the instrument can let you know tips on how to repair them.

Within the instrument dashboard, we are able to see that “Markup” has a rating of 98%:

faq template

Click on via to view the main points and we are able to see there are 193 pages with markup: 

faq template

If we click on to our pages with markup and filter by ‘FAQ,’ we are able to see the automobile insurance coverage FAQ web page that we noticed within the SERP (above).

faq template

What we actually wish to see within the instrument are the issues, so we are able to repair them. Click on via on the invalid structured information graph. The instrument exhibits the web page with the problem and likewise the problem that must be resolved.

faq template

As soon as we have now mounted the issue, you possibly can merely click on the Motion button to go straight to the Wealthy Testing Device to retest the web page.

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