31 Impressive Content Marketing Examples You Can Use Today

31 Impressive Content Marketing Examples You Can Use Today

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Ever really feel such as you’re operating out of concepts to your content material advertising campaigns?

You’re not alone.

Content advertising is all about utilizing content material to draw and retain guests and finally flip them into clients. And most of the people who use it comprehend it’s efficient.

There’s only one downside: content material advertising could be critically laborious work.

When you’re operating content material advertising campaigns, day in, day trip, it may be troublesome to constantly provide you with new concepts and hold the momentum going.

That’s why we’ve written this text. From running a blog and social media to video and visible advertising, we’ve bought an incredible assortment of B2C and B2B content material advertising examples to encourage you.

These advertising examples from the enterprise world will enable you discover new methods to get inventive and create your personal inspirational content material advertising to win leads and gross sales.

However earlier than diving into the listing of our 31 content material advertising exampels, although, let’s get clear on what content material advertising is within the first place.

What Is Content Marketing?

Content advertising is the intentional creation and curation of content material with the purpose of each attracting new prospects and nurturing them into leads.

It contains any type of messaging that you just use to draw, educate, inform, persuade and encourage a prospect to maneuver them nearer to changing into a buyer.

The purpose of content material advertising isn’t essentially rapid sale however quite lead technology mixed with sturdy model recognition.

One of these advertising could also be delivered through blogs, newsletters, e-books, boards/dialogue boards, movies (companies are creating an increasing number of webinars), social media channels, and plenty of different platforms.

In brief, content material advertising is about creating high-quality content material to draw prospects and clients and to transform them into engaged followers who will unfold the phrase about your services.

Content advertising additionally has a number of benefits, and may help you improve:

  • Site visitors: You’ll drive visitors from search engines like google and yahoo, social media, individuals following hyperlinks in electronic mail or article sharing websites.
  • Gross sales: Content advertising is usually an effective way to not simply drive visitors, however to drive the precise visitors (people who find themselves extra more likely to turn into clients).
  • Electronic mail Subscribers: If you’re writing articles, it is possible for you to to drive individuals to opt-in in your signup web page (that is the most effective place for them to do this—don’t try to get it out of them elsewhere)

Now that we all know what content material advertising is and why it’s so useful for your corporation, let’s take a look at our 31 content material advertising examples.

31 Content Marketing Examples

Right here’s a desk of contents that can assist you soar to the content material advertising examples you most wish to see.

  • Running a blog Examples
  • Social Media Marketing Examples
  • Tried-and-True Content Marketing Examples
  • Visible Content Marketing Examples
  • Video Marketing Examples
  • Ebooks and Sources Examples
  • Different Content Marketing Examples

Able to get began? Let’s dive in!

Running a blog Examples

When most individuals consider forms of content material advertising, they consider running a blog as a place to begin.

Running a blog helps you get guests’ consideration with useful info and offers content material to flesh out your social media presence and gasoline your web optimization efforts, too.

Listed here are a couple of examples of firms getting it proper.

1) OptinMonster

Since we’re writing a weblog put up on content material advertising examples, we thought OptinMonster’s weblog can be probably the most applicable place to begin.

OptinMonster’s weblog is a helpful useful resource for present clients (wanting to make use of OptinMonster in new methods), in addition to for potential clients.

optinmonster blog page


By this weblog, OptinMonster has turn into an authoritative useful resource on lead technology ideas, instruments, and methods.

For individuals who wish to develop their electronic mail subscribers, improve their conversions, and drive extra gross sales, the OptinMonster weblog is a superb tab to bookmark.

It’s additionally how OptinMonster was in a position to entice greater than 1,213,437 web sites that use its companies.

2) Buffer

Buffer’s one in all our favourite content material advertising examples, resulting from their three-pronged content material advertising technique.

The corporate used visitor running a blog to gasoline their preliminary progress, writing a few instances a day and publishing content material on excessive visibility websites. That progress hacking technique helped Buffer entice their first 100,000 customers.

On Buffer’s personal weblog, the corporate concentrated initially on writing for the individuals who influenced their clients, producing top quality, and extremely shareable, content material.

content marketing examples from the buffer blog


Buffer now has 4 blogs, together with the Transparency weblog and Open weblog, the place they’ve shared enterprise ups and downs over time.

And so they share their finest content material through an everyday electronic mail advertising.

The outcomes communicate for themselves: Buffer is a extremely acknowledged and trusted model, with virtually 400,000 customers, and round one million followers throughout a number of social media websites.

3) Hubspot

While you consider examples of content material advertising achieved proper, Hubspot’s all the time on the listing. Along with making a free device as a progress hacking technique, Hubspot has used content material advertising by:

  • Writing in-depth weblog posts in regards to the points their guests care about
  • Including content material upgrades similar to ebooks to their weblog posts
  • Creating an academic and content material sharing hub, Inbound.org (which will get 321,000 guests every month) and offers an incredible alternative to advertise its certification and partnership packages
  • Creating movies for Fb and utilizing LinkedIn to ship visitors to these movies

2-inbound-traffic

It have to be working as a result of Hubspot’s progress and repute speaks for itself.

4) Rip Curl

Rip Curl payments itself because the “ultimate surfing company”. One of many methods it reveals that dedication is through an internet publication often known as The Search.

rip curl is one of the best marketing examples from the business world

The Search chronicles surfers’ seek for the most effective waves and the final word browsing way of life and options nice images, and tales instructed by surfers for surfers.

With greater than 100,000 YouTube subscribers and a whopping 2 million-plus Fb followers, this can be a nice instance of matching content material to your target market to develop your corporation and make it worthwhile.

Attempting to degree up your YouTube sport? Try this beneficial put up: 12 Steps to Get Your First 100 YouTube Subscribers.

Social Media Marketing Examples

As we talked about in our information to social media and web optimization, social shares may help not directly with search rating, which in flip helps with lead technology.

So it’s no shock that many firms have centered on social media content material to “WOW” their audiences.

5) GE

While you’re in search of inspiring B2B content material advertising examples, GE is a good place to begin.

We’re not speaking about washer-dryers and vacuum cleaners, however in regards to the firm’s different enterprise: wind generators, jet engines, locomotives, and so forth.

GE’s lengthy been recognized for taking what some may see as a boring enterprise, and bringing it to life, and this Instagram content material advertising marketing campaign is an ideal instance.

4-ge-instawalk

GE mixed the marketing campaign with influencer advertising, getting six Instagram influencers and a number of other superfans to do the #GEInstaWalk.

That meant touring their manufacturing services and taking, importing and hashtagging photos. The outcomes have been spectacular:

  • 8 million views of GE’s Instagram account
  • 3 million reaches per tour
  • 3,000 new followers

And it was achieved with none paid promoting.

Need to be taught extra about how one can develop your corporation with Instagram? Simply try this beneficial useful resource: The best way to Make Cash on Instagram (With out 10K Followers)

6) RafflePress

RafflePress is the most effective on-line giveaway plugin for WordPress. It’s additionally been working to construct a robust presence on Fb, because the platform is an effective way to extend pageviews for its weblog.

And as a facet bonus, additionally they get buyer testimonials posted within the feedback part of their posts:

rafflepress content marketing example with a testimonial on facebook

That is FREE social proof that helps different individuals both go to the RafflePress weblog or head to their web site to attempt the product.

Ultimately, even one thing so simple as resharing weblog posts on social media could be a superb content material advertising technique as your corporation grows.

7) Intrepid Journey

Intrepid Journey’s all about small teams, massive adventures, and touring responsibly. It helps that with a content material hub referred to as The Journal.

In The Journal, you’ll discover tales from actual vacationers sharing their experiences, which helps the corporate join extra with their core viewers.

However one other side of Intrepid’s content material advertising technique is posting aspirational journey photos from vacationers on Fb, interspersing that with its personal content material.

facebook content marketing examples - intrepid travel

That’s given the corporate 600K+ Fb followers, and powerful communities on different social media websites.

8) Superdrug

Our subsequent content material advertising instance makes use of each publishing placements and social media to get the viewers’s consideration.

Superdrug wished to lift consciousness round physique picture points.

To do that, the corporate requested 18 graphic designers all over the world to edit a photograph of a mannequin in Photoshop to convey it consistent with their very own nation’s magnificence norms.

The corporate printed the outcomes on Buzzfeed and Huffington Publish, leading to:

  • Worldwide information protection, and placements with main publications just like the New York Occasions, The Telegraph, and Enterprise Insider
  • Superstar endorsements of the marketing campaign, just like the one from Sofia Vergara beneath
  • 3 million views of the unique examine
  • Round 1 million social shares

superdrug sophia vergara endorsement

Plus the corporate bought greater than 1,000,000 web page views to their website inside a five-day interval.

Tried-and-True Content Marketing Examples

Subsequent, we’ve bought a few content material advertising examples that don’t depend on social media promotion.

9) John Deere

Anybody who’s learn up on content material advertising has in all probability heard of The Furrow, which is mostly reckoned to be one of many first examples of content material advertising.

First printed by John Deere in 1895, this publication aimed to assist the corporate’s clients with the problems they confronted, and present the corporate’s experience on the similar time.

Sounds acquainted, doesn’t it?

The superb factor is that greater than 120 years later, the publication’s nonetheless going, and is now additionally out there on-line.

the furrow is one of the world's oldest content marketing examples

10) AARP

Right here’s one other content material advertising instance that underlines the significance of figuring out your viewers and delivering the content material they need.

The AARP The Journal has gained awards for the standard of its content material, design, and images, however there’s nothing mysterious about its success.

They take heed to their readers, who attain them by electronic mail, letter, and social media, and use that info to find out the matters that can resonate with them most.

what is content marketing - check out aarp's magazine

It’s America’s greatest client journal, going to 22 million households. As well as, greater than half of its 37 million readers have learn three of the final 4 points.

Visible Content Marketing Examples

Photographs are the lifeblood of social media. They simply join you together with your viewers and provides potential leads an enticing technique to work together together with your model.

Want some proof that visible content material advertising works? Try this beneficial useful resource: 85 Content Marketing Statistics to Make You a Marketing Genius.

Now let’s take a look at some visible content material advertising methods which have been proven to work.

11) Zomato

Zomato is a restaurant finder cellular app out there in 24 nations.

The corporate makes use of humor in its advertising technique. Specifically, it creates and shares photos referencing in style tradition, as this latest instance spoofing an Oscar-nominated movie reveals.

10-zomato

They’re easy, inventive, and entertaining, proving {that a} minimalist strategy can do the trick.

It have to be working, as a result of the corporate’s bought 1.4 million followers on Twitter, 1.9 million on Fb, and the app’s been downloaded a whole bunch of 1000’s of instances.

12. Shutterstock

Shutterstock’s within the enterprise of photos, and it’s used its experience to make a useful resource that everybody can use: a inventive tendencies report. This capitalizes on the truth that individuals love dependable knowledge, and this sort of useful resource will get broadly shared.

Final yr’s infographic attracted 1000’s of social shares, and attracted greater than 6 billion website visits, based on the Content Marketing Institute.

Shutterstock has made the useful resource interactive, together with not simply photos, however video and music. Up to now, it’s been shared greater than 10,000 instances.

shutterstock's content marketing example

13) Rolex

Simply since you’re an iconic model, it doesn’t imply you’ll be able to’t completely rock content material advertising.

Rolex proves this by conveying the standard and timelessness of its model by way of glorious images which radiates high quality.

rolex's content marketing on instagram

And the followers find it irresistible: Rolex has greater than 7 million Instagram followers and round 6.6 million on Fb.

Video Marketing Examples

Video advertising drives model consciousness, leads, and gross sales, so it’s no shock that so lots of our content material advertising examples embrace movies.

14. Blendtec

Let’s begin with Blendtec, whose viral movies show there’s no such factor as a boring trade – when you can faucet into what hooks your viewers.

Blenders may not sound that fascinating, however they turn into a heck of much more so once you put bizarre stuff in them.

The Will It Mix video collection put the corporate on the map and resulted in a 700% improve in gross sales in a three-year interval.

Today, Blendtec’s YouTube channel has greater than 800,000 subscribers, and the marketing campaign’s nonetheless going sturdy, with movies repeatedly attracting a whole bunch of 1000’s of views.

15) Hootsuite

While you’re launching your content material advertising technique, it by no means hurts to faucet into in style tradition – and some of the in style reveals lately has been Recreation of Thrones.

Hootsuite used this as a jumping-off level to inform a relatable story about their model through a video titled A Recreation of Social Thrones.

hootsuite-social-thrones1

This video has now had greater than 1 million views and is their most profitable branded content material.

15. Zendesk

Right here’s one of many coolest content material advertising examples from the enterprise world.

It’s an instance the place Zendesk jumped on one thing that might have gone towards them and confirmed their model values and character on the similar time.

Everytime you supply a services or products, there’s somebody trying to find another. When Zendesk realized individuals have been trying to find Zendesk options, they mainly hijacked the key phrase phrase, making a mini-site and video optimized round it.

 zendesk alternatives

The end result? A web page one spot for that key phrase phrase, and a heck of a variety of goodwill!

17) Outdated Spice

For a model that’s been round since 1937, Outdated Spice is doing nice at staying in contact with its market.

It wasn’t all the time this fashion.

A number of years in the past, the model was shedding floor to its opponents, when somebody had a cool thought: jettison the previous world picture in favor of one thing – or somebody – new, younger and scorching.

It labored. In a collection of movies and adverts delivering humor and in some circumstances by no means mentioning the model, Outdated Spice modified its picture to turn into related for a brand new technology.

16-old-spice-screenshot

The unique advert has had greater than 59 million views, and Outdated Spice remains to be utilizing this strategy with a brand new collection of promotions.

18) JetBlue

JetBlue is without doubt one of the world’s main airways, and it’s by no means been afraid to get inventive with content material advertising. Specifically, it’s used video to encourage its viewers and to point out off its model values and character.

Some examples embrace the Attain Throughout the Aisle marketing campaign, which encourage individuals to search out out what united them, a collection on flying with infants, and the quirky Flight Etiquette video collection.

jetblue-flybabies1

Video views on YouTube vary from tens of 1000’s to hundreds of thousands, whereas the notion of the model stays overwhelmingly constructive.

19) WPBeginner

WPBeginner makes use of its video content material advertising technique to coach their viewers greater than anything. Which means offering in-depth tutorial guides as a counterpart to their weblog.

In consequence, customers can go to WPBeginner’s YouTube channel to learn to resolve their WordPress troubles:

wpbeginner content marketing example

This has led to WPBeginner changing into an authority within the WordPress area, it’s helped numerous of WordPress clients, and has led to over 248k subscribers.

20) Squatty-Potty

You might keep in mind a couple of years again when a video was launched for the “Squatty-Potty.” The product’s design makes it simpler and more healthy for individuals to make use of the restroom.

We all know… not precisely probably the most entertaining of matters. And but, Squatty-Potty produced a humorous and entertaining video that rapidly went viral:

squatty potty content marketing example

This video has been seen practically 40 million instances over the previous few years and stays top-of-the-line video content material advertising examples round.

Ebooks and Sources Examples

As we noticed earlier with Hubspot, ebooks and sources are an effective way to lift consciousness of your model. Listed here are a pair extra examples of this sort of content material advertising.

21) LinkedIn

If you wish to know tips on how to use LinkedIn successfully, no person’s going to be extra knowledgeable than LinkedIn itself. That’s why the corporate’s book by itself strategy to advertising with LinkedIn is such a winner.

The touchdown web page whets clients’ appetites with a collection of ideas and stats, and most LinkedIn customers will wish to opt-in instantly.

18-linkedin-secret-sauce

LinkedIn has continued to make use of this technique by producing extra advertising guides, so it’s a positive wager it’s working for them.

Unsure if LinkedIn is for your corporation? Try how (and why) it’s best to create a LinkedIn enterprise web page.

22) OptinMonster

We’ve already lined OptinMonster’s weblog, however we’re removed from a one-trick pony.

In truth, we delight ourselves on having a complete (and wildly efficient) content material advertising technique. One of many methods we have been in a position to develop an electronic mail listing so rapidly was by way of our eBook:

optinmonsterebookexample updated with border

This optin marketing campaign provided the eBook and is without doubt one of the the explanation why our present electronic mail listing has over 200,000 subscribers.

23) Merely Enterprise

Among the best B2B content material advertising examples is from Merely Enterprise, a UK insurance coverage agency that’s recognized for producing a collection of helpful ideas and guides.

19-simply-business-facebook-guide

It’s yet one more instance exhibiting that so-called “boring sectors” can nonetheless wow their viewers. Their buyer training guides have attracted 1000’s of hyperlinks and shares, in addition to elevating their profile.

You might also have an interest on this article for extra B2B lead technology methods or this beneficial put up on 5 B2B electronic mail finest practices you have to attempt.

Different Content Marketing Examples

Lastly, listed here are some content material advertising examples from the enterprise world which can be a bit bit completely different.

24) Coca-Cola

Coke used personalization to get everyone speaking about their model.

They kicked off their Share a Coke marketing campaign in Australia by placing the 150 most typical names on bottles. Then they inspired individuals to share a Coke with individuals with these names.

That marketing campaign went viral, leading to gross sales of 250 million bottles and cans throughout the summer season, or equal to simply over 10 for each individual in Australia.

Unsurprisingly the marketing campaign quickly rolled out to different places. You can now customise your personal bottle, as we did right here.

share-a-coke-with-content-marketing-example

25) Grant Thornton

Information analytics is one other space that might be seen as dry, however when Grant Thornton ran their Entry Granted marketing campaign, it was something however.

21 grant thornton access granted

The corporate took individuals behind the scenes on the Tony Awards, exhibiting unique content material on YouTube and Twitter. That resulted in 3.7 million Twitter impressions, elevated Fb attain, and beating their targets for YouTube targets by 115%.

26) Charmin

This content material advertising instance from Charmin is ideal for its clients. The model’s all the time had a humorousness in its TV adverts, and that’s carried by way of to the Sit or Squat app.

charmin content marketing example

This app goals to assist individuals discover clear bogs after they want them, so it’s additionally fairly sensible. Up to now, the app’s been downloaded greater than 100,000 instances, and no person’s going to neglect the model.

27) Burberry

Burberry’s most excellent content material advertising marketing campaign was Burberry Kisses, mixing cellular expertise with the human want to join with others.

burberry kisses is one of the famous content marketing examples

Through an app, customers might press their lips to the display screen and ship a digital kiss to anybody. The marketing campaign additionally allowed individuals to make use of Google Road View and Google Maps to see the journey these digital kisses took.

28) Buzzstream

Buzzstream mixed numerous content material varieties (research-heavy visitor content material, evergreen weblog content material, and gated content material) to aim to place itself as a thought chief inside its trade.

content marketing examples from buzzstream

The nine-month content material marketing campaign was massively profitable, leading to a record-breaking variety of new signups.

29) Lush

Lush combines a variety of content material advertising strategies to achieve its viewers, which is why it’s laborious to place it in only one class of content material advertising examples.

From its quirky product names to its well-known moral values, the model already resonates with its core viewers.

However it doesn’t cease there. Its movies go behind the scenes of the making of its merchandise, whereas on social media, Lush encourages customers to share and hashtag pictures of its merchandise in use – or at the least about for use. Instagram is one in all its key platforms, with the primary Lush account attracting 4 million followers.

25-lush

30) The Joe Rogan Expertise 

The Joe Rogan Expertise has turn into some of the broadly listened to podcasts on the planet with over 8 million subscribers.

And whether or not you’re keen on him or hate him, you need to admit that he has a workforce of content material advertising geniuses.

That’s as a result of Joe Rogan doesn’t simply do an audible model of the podcast, he streams every recording, too.

joe rogan experience content marketing example

Which means he’s in a position to promote 2 items of content material with a single shot. For each podcast he produces, he additionally has a video to share on YouTube.

And his channel truly has MORE subscribers than his podcast, with 10+ million subscribers. 

With this viewers, he’s in a position to promote upcoming comedy reveals, new friends, affiliate merchandise, and extra.

31) Copyhackers

If anybody is aware of a factor or two about content material advertising, it’s Joanna Weibe, discovered of Copyhackers. And whereas she offers us with TONS of content material advertising examples, there’s one other side to the web site that’s actually cool:

Joanna made a video slide-in that guides customers to the precise part of the web site relying on in the event that they’re new or returning guests:

copyhackers content marketing example

By personalizing the consumer expertise (UX), Copyhackers can get the precise content material into the precise arms.

As end result, they’ll get increased conversions and drive extra gross sales from their web site.

With these content material advertising examples, you’re all set to wow your guests with contemporary, new concepts. Subsequent, use these copywriting templates to get began, or see how one can enhance your content material advertising ROI.

However there’s one last factor to recollect. There’s no level constructing an viewers in the event that they don’t convert.

That’s the place OptinMonster is available in.

How OptinMonster Can Assist Your Content Convert

OptinMonster is an important a part of any profitable content material advertising technique:

optinmonster new homepage

That’s as a result of OptinMonster is the world’s BEST lead technology software program available on the market. With this device, you’ll be able to ship any sort of content material to the precise customers to extend conversions throughout your website.

It permits you to create all types of optin campaigns like popups, floating bars, fullscreen welcome mats, gamified spin wheels, and far more.

And the most effective half is that you just don’t must be knowledgeable coder to make it occur!

Right here’s the way it works:

Every part begins with deciding on one in all OptinMonster’s 50+ pre-built templates:

optinmonster templates

These are absolutely responsive and look nice throughout all units. They have been designed to avoid wasting you time, vitality, and complications within the marketing campaign creation course of.

And when you’ve chosen the precise template to achieve your advertising targets, you need to use the codeless drag and drop visible builder.

This allows you to customise your optin marketing campaign to match your model’s voice, fashion, and message.

To change any textual content, for instance, you are able to do so with the inline textual content editor. Simply click on what you wish to change, and begin typing:

Edit with drag and drop builder

Or if you wish to add new options to your marketing campaign (like photos, movies, customized HTML, icons, and extra), you are able to do so with a drag and a drop:

OptinMonster add new block

This makes it simple for ANYONE to create skilled and high-converting campaigns in a matter of minutes.

Plus, you’ll be capable to use OptinMonster’s superior focusing on guidelines to get the precise content material items to the precise a part of your website’s visitors.

A few of the extra in style focusing on guidelines embrace:

  • Exit-Intent® Know-how: Get better abandoning guests as they’re actively leaving your web site.
  • OnSite Retargeting®: Maintain customers engaged by exhibiting contemporary content material to returning guests.
  • Geolocation: Personalize the consumer journey by focusing on individuals by their bodily location.
  • MonsterLinks™: Enhance conversions by making your campaigns seem on the click on of a button or hyperlink.

These are only a few of OptinMonster’s hottest focusing on guidelines, although there are lots of others.

As soon as your campaigns are arrange, you’ll be capable to combine your electronic mail service supplier (ESP) with OptinMonster.

This lets you set your content material advertising technique on autopilot. When you’ve gotten new leads, you’ll ship them on to your organized contact lists.

This allows you to ship automated electronic mail collection to extend engagement and gross sales out of your viewers.

Unsure if OptinMonster will be just right for you? Simply try how Crossrope was in a position to EXPLODE their listing by 900%.

Or how Shotkit makes use of OptinMonster to get 40+ NEW leads each single day.

You can get comparable outcomes by click on beneath and beginning your 100% risk-free OptinMonster account in the present day:

And that’s all for in the present day! These have been 31 content material advertising examples that you would be able to begin utilizing for inspiration proper now.

We hope you loved this put up. When you did, then you definitely’ll positively wish to try the next sources:

  • Newbie’s Information to Content Marketing
  • 11 Steps to Making a Content Marketing Technique to Develop Your Enterprise
  • The Final Content Marketing Toolbox

These articles could have much more info on how you need to use content material advertising to develop your viewers, increase conversions, and drive extra gross sales.



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