3 Effective Ways to Quickly Identify Your SaaS Brand’s Top SEO Competitors

3 Effective Ways to Quickly Identify Your SaaS Brand’s Top SEO Competitors

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The creator’s views are totally his or her personal (excluding the unlikely occasion of hypnosis) and will not at all times replicate the views of Moz.

There are over 22,600 software-as-a-service (SaaS) corporations on the planet proper now, in accordance to Crunchbase.

On Capterra, there are greater than 800 software program classes.

Analysis by Statista signifies that the market dimension of the SaaS trade has grown from $5.56 billion in 2008 to over $156 billion in 2020.

What do these figures present? It’s easy. The SaaS trade panorama is turning into extra aggressive by the day.

To remain on prime of your recreation as a SaaS enterprise, it’s essential to determine the businesses you are competing with from an SEO standpoint. That method, you’ll know the content material methods to give attention to, the key phrases to goal, and the kind of backlinks to purchase. On this submit, you’ll be taught three efficient methods to do that rapidly.

Why care about your SEO opponents as a SaaS model?

In case you don’t know your SEO opponents, you’re leaving a lot on the desk, whereas they occupy the highest spots on the SERPs.

1. You possibly can determine the highest key phrases they’re focusing on and the way they’re buying backlinks to assist your individual methods.

By figuring out the businesses competing in opposition to your SaaS model, you’ll know the highest key phrases they’re focusing on. That method, you’ll be able to give attention to these key phrases that may generate certified site visitors and drive consumer signups to your SaaS. This streamlines your key phrase analysis course of.

Realizing your prime SEO opponents can be a good way to carry out a hyperlink hole evaluation. That method, you’ll be able to know the kind of backlinks they’re buying and the place they’re getting them from. This helps you to determine related web sites which might be extra seemingly to hyperlink to you.

2. You possibly can determine the aggressive edge you could have over them

In case you don’t know who your prime opponents are, you will not have the opportunity to discover the SEO alternatives to give attention to to drive development for your online business.

Take, as an illustration, in the event that they focus extra on high-volume, top-of-the-funnel key phrases. In case you then go after middle- and bottom-funnel key phrases, it might offer you a aggressive edge.

3. You possibly can perceive their greatest drivers of development and conversion.

Most SaaS corporations optimize their weblog posts, touchdown pages, and product pages for conversions. It is because they measure development by the variety of signups and paying clients that they’ve.

By figuring out your SEO opponents, you’ll be able to know the form of CTAs and buttons that work properly in your area of interest. That method, you’ll have a greater understanding of the conversion methods that may drive development to your SaaS enterprise.

3 ways to determine the SEO opponents of your SaaS model

Listed here are three techniques you’ll be able to strive at this time to determine your SaaS model’s prime SEO opponents.

1. Use SEO instruments

SEO instruments have entry to massive quantities of information for various web sites and niches — and so they’ve analyzed and categorized this info to your personal use.

For instance, SEMrush has the Market Explorer device, which helps you to discover potential opponents for your online business. Ahrefs additionally has a competing domains report within the Website Explorer device. This helps you to determine the web sites competing together with your SaaS, based mostly on the form of key phrases you’re rating for.

You too can use the Moz Professional True Competitor device to determine the highest SEO opponents to your SaaS model. Right here’s the way it works: Let’s say you need to determine the highest SEO opponents of Moz. With this device, you could find that info inside a couple of seconds.

The very first thing you want to do is enter the next particulars within the device:

  • Most well-liked market: The precise location you’re focusing on

  • Area sort: The kind of area

  • Area identify: Your web site URL

When you enter this info and hit the “Find Competitors” button, you’ll get a listing of prime 25 opponents:

As you’ll be able to see, web sites competing with Moz on the SERPs aren’t restricted to software program manufacturers alone. They embrace others comparable to:

  • Google

  • Search Engine Journal

  • Hubspot

  • Search Engine Land

  • Wordstream

  • Backlinko.

This device additionally has the Overlap and Rivalry metrics, to filter your prime opponents.

The Overlap metric filters your prime opponents based mostly on the shared key phrases you each rank for on the primary web page of Google. The Rivalry metric makes use of components like CTR, DA rating, the amount of shared key phrases, and so forth. to determine essentially the most related opponents to your SaaS.

After figuring out your prime SEO opponents, you’ll be able to carry out an in-depth evaluation of at most 2 of them, to know the key phrases they’re focusing on.

2. Survey or interview your new and current clients

If somebody indicators up to your SaaS product, chances are high that they’ve demoed or tried out different choices earlier than deciding to go along with yours. It is also doable that they’ve simply churned from one in every of your opponents to turn into a buyer.

This reveals that they’ve an thought of who your direct and oblique opponents are. To get this info, all you want to do is attain out and interview them one after the opposite. This might be by speaking to them through a fast name, sending a brief survey for them to fill out, or asking them throughout the onboarding course of.

Listed here are some questions you’ll be able to ask clients to determine your prime opponents:

  • What instruments had been you utilizing to [solve X problem] earlier than making an attempt out our product?

  • In case you’ve by no means used any device earlier than, how had been you ready to remedy this downside prior to now?

  • What made you interested by making an attempt out our product?

  • When did you understand {that a} device​ like ours is what you want proper now?

  • How a lot analysis did you do to determine on our product? What are another, comparable instruments you found throughout the analysis course of?

3. Carry out a Google search focusing on your SaaS use circumstances and options

Performing a Google seek for the use circumstances, options, and issues your software program solves is a good way to determine your prime SEO opponents. That is efficient as a result of most corporations rating excessive on Google are investing in SEO.

Use the “related:website” superior search characteristic

This search operator reveals you different web sites associated to the one you seek for on Google.

Let’s say you need to discover web sites like salesforce.com. You possibly can seek for “related:salesforce.com” on Google. The outcomes on web page one are a few of SalesForce’s prime SERP opponents:

Seek for the use circumstances of your software program

In case your software program helps SaaS corporations onboard and activate new customers, one in every of your core use circumstances is “user onboarding”.

In case you search “user onboarding software” on Google, you’ll unlock opponents who’re both bidding for or rating organically for the key phrase.

A number of the web sites focusing on this use case on Google embrace:

  • Appcues

  • Userpilot

  • Apty

  • Userflow

Except for that, there are SaaS manufacturers paying to rank on the primary web page of Google for this key phrase.

Seek for your SaaS options

One of many core options of the Moz device is the “rank tracking” characteristic. To determine the web sites which have an identical characteristic, you’ll be able to enter that key phrase on the Google search bar.

Right here’s the outcome it returns:


As you’ll be able to see, other than Moz, different competing web sites for this characteristic embrace:

  • Hyperlink-Assistant

  • Ahrefs

  • Rank Tracker

  • Spyfu

  • SEMrush

Seek for your SaaS jobs-to-be-done (JTBD)

As an instance you run a web-based video modifying software program, one of many issues that your viewers almost definitely have is “how to add an image to video”.

By performing a Google seek for this question, you’ll see a outcome that appears like this:

This reveals that among the prime SEO opponents within the on-line video modifying house embrace:

  • Kapwing

  • Veed

  • On-line Video Cutter

  • Flixier

  • Movavi


In case you don’t know the SaaS corporations you’re competing with, they will go away you behind and dominate your area of interest.

On this submit, you’ve realized three efficient methods to determine your prime SEO opponents as a SaaS model:

  1. You should use an SEO software program such because the Moz True Competitor device to discover your opponents and know the key phrases they’re focusing on.

  2. You possibly can attain out to new and current clients, to discover out the options they’re evaluating you with.

  3. You possibly can search Google to your SaaS product’s options and use circumstances. This reveals you the businesses seemingly competing together with your model on the SERPs.

Ever tried any of those techniques earlier than? Kindly share which ones labored very well to your SaaS model within the Q&A.

Courtesy: Source

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