27 Must Ask Questions for New SEO Clients

27 Must Ask Questions for New SEO Clients

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There may be nothing extra thrilling than bringing on a brand new SEO shopper. Nevertheless, to get your new relationship off to the best begin, you will need to ask the best questions and get very important data.

The next 27 questions are my favourite to ask any new shopper to ensure I’ve a easy onboarding course of and am set as much as enhance ROI and meet their enterprise targets.

Every query has been damaged down into the next classes:

  • Implementation.
  • Entry.
  • Technique.
  • Objectives and Aims.
  • Challenges.
  • Workforce.
  • Historical past.


One of many greatest points going through the SEO business is the implementation of SEO suggestions, particularly when a shopper expects to see outcomes and has solely applied a fraction of your suggestions.

Questions to ask:

1. Do you’ve gotten the assets to implement modifications into the CMS and make any technical modifications to the location?

Additionally ask what the CMS is able to (i.e., altering web page titles, including canonicals, and many others.)

In case your shopper doesn’t have the assets in-house or by a 3rd social gathering to make these modifications, your company or in-house crew can do it for them when you’ve got related abilities and expertise. Most businesses don’t need to contact something code-related resulting from legal responsibility causes.

2. What are the roles and duties for this engagement?

At all times state and doc who’s doing what and the way tickets are being tracked, like by a challenge administration system corresponding to Jira.

3. The place do you like we retailer paperwork?

Managing a shopper relationship by electronic mail may be powerful and trigger issues to fall by the cracks.

Having a central location to retailer paperwork can hold the whole lot organized and assist everybody discover data rapidly and simply.


Gaining access to your shopper’s information is essential to organising your SEO technique, together with establishing reporting, conducting a web site evaluate, and analyzing efficiency over time.

The inquiries to ask listed here are:

4. Can we get entry to your Google Analytics, Search Console, and Google Advertisements accounts to share learnings and efficiencies between paid and natural search?

5. Can we get entry to the content material calendar?

You’ll need to evaluate upcoming duties, log recordsdata, and any challenge administration system the shopper makes use of to trace initiatives.

6. Do you’ve gotten an SEO platform?

Discover out – in the event that they do, get entry to that as effectively.

7. Can we get entry to some other paperwork?

If the shopper has any previous quarterly enterprise evaluations (QBRs), technique paperwork, open and closed technical tickets, and a log of any technical modifications to the location over the previous couple of years, it could be a good suggestion to ask for entry to that, too.

Objectives & Aims

That is fairly simple. Merely ask the shopper:

8. What are your objectives and targets?

At all times ask for specifics like:

  • Visitors numbers.
  • Conversions.
  • Income.
  • Rankings.
  • How the shopper will decide the success of this engagement.

This is without doubt one of the most important questions it is advisable ask to be sure you and your crew perceive what the shopper hopes to perform.

Figuring out what the shopper needs will assist your company or model put collectively a method for success.

If the objective is to drive extra visitors and leads by 25%, for instance, then you will need to do your due diligence to get your shopper to succeed in that objective, or else you may end up on the chopping block.


Organising an SEO technique helps the shopper perceive what the plan of assault is to satisfy their key efficiency indicators.

That’s why some of the essential questions I at all times ask is round key phrases:

9. What key phrases are essential for your model to rank on and drive enterprise worth?

Generally what the shopper thinks are essential key phrases prove to not be that essential – or they haven’t any search quantity.

When you conduct your key phrase analysis or have a look at historic information, you will discover out what has labored and what doesn’t work.

Another nice inquiries to ask:

10. What processes do you’ve gotten in place along with your former company that you just wish to proceed and what would you want to alter?

This provides the shopper an opportunity to open up about what works for them and what they had been proud of, in addition to what they didn’t like, which may help you keep away from the identical errors your predecessor made.

11. Who’re your high opponents?

It’s essential to get clarification in your shopper’s high opponents. This lets you evaluate their websites, visibility, hyperlinks, social presence, web page velocity, and many others., to see why opponents could also be beating your shopper.

It additionally offers perception into some other ways which may have been profitable for them that your shopper might additionally profit from.

Listed below are some further inquiries to ask about technique:

  1. What are a very powerful services and what’s your worth proposition?
  2. Are there any code freezes that happen at one level within the 12 months?
  3. What sections of the location are a very powerful?
  4. What are your high enterprise initiatives within the subsequent 90 days?
  5. What’s your course of for including new content material and the way lengthy does it sometimes take?
  6. Model versus non-brand protection – which is extra essential?
  7. Do you’ve gotten some other domains? That is an oldie however goodie. Generally you might discover purchasers have duplicate domains with the identical content material or different domains, which make nice linking companions.
  8. Who’s your goal market and excellent viewers? Having the shopper clarify their goal market and excellent viewers may help you along with your SEO technique, too. For instance, let’s say you’ve gotten a small financial institution that solely operates in Texas. Getting this data is important as a result of it could possibly assist you give attention to the best methods, corresponding to native search, and many others.
  9. What are your key efficiency indicators? Is it to drive incremental visitors month over month and 12 months over 12 months? What are the primary conversion factors (e.g., brochure downloads, free trials, e-newsletter sign-ups, type submits, or one thing else)?


At all times ask:

21. What are your greatest challenges?

Asking about what challenges the shopper faces will give them an opportunity to open up about identified points.

For instance, let’s say the shopper has a difficulty getting 5 pages of content material permitted in underneath two months.

If content material is what will transfer the needle, then you definitely and the shopper have to see what the bottlenecks are and provide you with options to streamline the method to get permitted faster.


At all times ask the shopper:

22. What are the roles and duties for your crew?

Attending to know everybody’s roles and duties is important to realizing who the primary crew members are and what their roles and duties are.

That is additionally essential so it’s clear who to escalate points to if there are any issues.

Placing collectively a roles and duties matrix is important.

Additionally ask the shopper:

23. How do you need to talk?

Is it by way of Slack, Groups, cellphone calls, or in-person conferences? And the way usually do you need to have conferences?

Historical past

Figuring out the historical past of what was finished to the location is extraordinarily essential. A number of the most essential inquiries to ask:

  1. Has your web site ever been penalized by an algorithm replace? If the reply is sure, discover out which one(s) and when.
  2. Are you planning on doing a redesign, migration, or re-platforming within the subsequent 12 months? Getting solutions to this query will assist with planning and preserving some hours to work with the crew.
  3. Have you ever ever bought any paid hyperlinks or been a part of any hyperlink schemes?
  4. How do you get keyword-level information on the conversion and visitors stage? That is important to discovering out how they’re conversions from natural search and seeing what key phrases convert. You probably have your individual answer round this, nice. However you too can depend on estimations from third-party instruments.

Wrapping Up

Asking the best questions is important to getting a agency understanding of your purchasers’ objectives, in addition to what has been finished previously, how they need to talk, and signing off in your SEO technique.

In flip, it’s going to assist your crew or model put collectively a rewarding expertise and construct a relationship that may final for years.

Extra Assets:

  • 5 Issues Each SEO Technique Wants
  • A Full SEO Guidelines for Web site Homeowners
  • Core Internet Vitals: A Full Information


#Questions #SEO #Clients

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