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26 Content Marketing Examples To Inspire Your Team in 2021

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Content promoting, carried out correct, could also be one of many essential extremely efficient and cost-effective drivers of web site guests and enterprise progress on-line. With a steady approach behind you, well-executed content material materials can assemble your mannequin, set you apart from the rivals and convey in extraordinarily licensed leads. 

Nonetheless, there’s nothing straightforward about creating world-class content material materials. We’ve scoured the net to look out among the many biggest, solely, and ingenious content material materials promoting examples in the marketplace. 

We’ve chosen these 26 examples for his or her originality, effectiveness, and their capability to encourage. We’re certain they’ll present assist to to develop your private voice and approach and lead you in the course of continued enterprise success. 

Be taught on and uncover content material materials promoting examples in the following areas:

  • Interactive content material materials promoting
  • Video content material materials promoting
  • Social media content material materials promoting
  • B2B content material materials promoting
  • B2C content material materials promoting
  • Ingenious content material materials promoting
  • Working a weblog content material materials promoting

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Content promoting examples for 2021

This interactive content material materials will get people involved and creates a buzz, which is why it’s so environment friendly in our eyes. 

Interactive content material materials promoting examples

1. Canva’s Design school

We’re going to kick points off with Canva. It’s a web-based graphic design platform that allows anyone to craft expert pictures and animations for social media and blogs. 

Canva has created its private design school, fascinating to people who want to improve their graphic design talents — with out having to pay for a stage.

Why we favor it

Canva’s Design School is an excellent occasion of educational and interactive content material materials promoting. It not solely teaches future prospects useful design talents however in addition highlights how wise and useful the platform is. Moreover, it’s customary: Various the packages on the platform boast over 100,000 school college students.

Our excessive takeaway 

Canva educates the market with wise, transferable talents. There are a number of packages, fascinating to people who want to proceed learning, and it positions the platform as a pacesetter in the design home. 

Searching for to reinforce your content material materials manufacturing? Uncover the Ultimate 2021 Info to Content Progress

2. L’Oréal Paris Signature Faces Digital Make-up 

L’Oréal Paris has prolonged been an innovator in the make-up commerce, with flashy lipsticks, delicate foundation, and a well known skincare fluctuate. Nonetheless it’s the mannequin’s interactive Signature Faces content material materials promoting that’s really caught our eye this time. 

Signature Faces makes use of artificially intelligent filters that let you to examine how fully totally different shades of lipstick would look on you, with out having to go away the safety or comfort of your private home.

Why we favor it

It’s fulfilling, simple to utilize, and very wise all through a time the place people are a lot much less able to exit to the store. 

Our excessive takeaway

L’Oréal locations it’s consumers’ desires first. The mannequin understands the challenges of not being able to go to the boutique or retailer to examine samples in the course of the pandemic. Its elegant decision is excellent, extraordinarily shareable, and encourages people to purchase an expensive product they might in every other case depart for an extra time.

3. IKEA’s Hilarious Bernie Chair Look

content marketing examples - IKEA

Senator Bernie Sanders had a viral second after being snapped wrapped up snugly in an anorak and mittens, all through President Joe Biden’s inauguration ceremony. His look was shared lots of of 1000’s of events all through social media, often photoshopped to look in an increasing number of further ridiculous situations. 

Quick-thinking Ogilvy Greece created the promotion for Ikea, leaping on board to provide the Bernie chair, giving prospects the likelihood to purchase his full look.

Why we favor it

The thought is creative and went viral, being shared on social media and mainstream media outlets — drawing a lot of constructive consideration to the mannequin. 

Our excessive takeaway

Ikea is creative and able to switch shortly. Preserve in thoughts, tempo is further important than perfection referring to newsjacking alternate options. Pay attention to viral moments and see for many who can reap the advantages of them. 

4. Starbucks’ Interactive Work

Good espresso, good events, and augmented actuality. Starbucks commissioned Accurat to create this incredible mural artwork for its flagship retailer in Milan. Etched in brass, it covers an entire wall and works in tandem with an augmented actuality app. It serves as an interactive map that tells the complete mannequin narrative. Distinctive and distinctive, this isn’t merely promoting — it evokes prospects to create their very personal content material materials. 

Why we favor it

The participating arrange leverages augmented actuality and helps prospects actually really feel further associated with the mannequin. It’s actually an unbelievable experiential arrange and — most importantly — completely distinctive.

Our excessive takeaway

Starbucks, with the help of Accurat, has carried out one factor out of the weird. And that makes people snap pictures and inform their associates. It’s the fitting Instagram fodder, however in addition one factor that may create a buzz for just a few years to return — significantly as we’ll hopefully start going once more to bodily experiences. 

5. MyHeritage: animated members of the family

content marketing examples - My heritage

MyHeritage is a web-based service that allows you to assemble your family members tree and do DNA testing to seek out your roots. It thought outside the sphere and solved a problem we didn’t know we had: What did our ancestors seem like after they’ve been talking? 

My Heritage has created an unbelievable artificially intelligent app, which has now been utilized by most people to make better than 80 million animations.

Why we favor it

It captured the creativeness of most people and created a buzz throughout the service. On excessive of this, it makes use of cutting-edge experience, which gives to the novelty and makes it way more shareable — visitors to the espresso retailer have downloaded the app better than a thousand events. 

Our excessive takeaway

MyHeritage harnessed the most recent experience to engage people’s curiosity. They requested themselves the question: How could AI image animation add price to our prospects? And they also come throughout a winner.

Video content material materials promoting examples

Producers that make investments in video content material materials promoting see some thrilling outcomes in pure web site guests, as these examples will current you. 

6. Pink Bull and Ski-flyer Valentin Delluc

Vallentin Delluc gives his viewers a grasp class in strategies to fly on skis, in a quick nevertheless breathtaking film from Redbull. 

Inside the video, you’ll see the athlete tempo utilizing over a deserted French Alps resort. That features enticing videography and jaw-dropping stunts, that’s hero-level content material materials promoting in our books.

Why we favor it

It’s exhilarating and has obtained better than 700,000 views, a lot of viewers engagement in the kind of suggestions — and there’s full mannequin alignment. Redbull, in spite of all the things, gives you wings. 

Our excessive takeaway

Pink Bull has taken the broadest conception of their mannequin identification and associated themselves with a daring athlete. The question is, can your mannequin be part of its tagline to an relevant nevertheless inspiring stunt? 

7. The HOW Channel by Publicis Sapient

(*26*)content marketing examples - the How Channel

This well-produced, informative, taking part video content material materials promoting from Publicis Sapient focuses on B2B and mannequin audiences. 

All through the pandemic, the company acquired all the way down to “understand the world and the moment” and began creating top-level video content material materials. You’ll uncover shorter objects to further in-depth documentaries on the positioning — they’re full of advice, ideas, and wise takeaways for companies. It’s an precise knowledge hub and worthwhile too. 

Why we favor it

The extreme stage of product and breadth of topics is spectacular — and it’ll recover from 160,000 views a month, in retaining with our figures. The company’s mission is to be a digital transformation affiliate to organizations — and this video content material materials promoting aligns fully with its overarching mission.

Our excessive takeaway

Be sure that your video content material materials promoting efforts align alongside together with your mannequin approach. Combine this with extreme manufacturing values and good topics and likewise you’ll be on to a winner. 

8. Adobe: Honor Heroes

In just one minute, Adobe makes use of its YouTube Channel to honor key workers in the course of the pandemic. It moreover displays off what you’ll be able to do with its extremely efficient creative suite on the same time.

Why we favor it

Adobe pulls off a advertising and marketing marketing campaign that not solely highlights key workers however in addition demonstrates the capabilities of its private suite of devices. It achieves this with out displaying cynical or contrived. Consequently, this video alone achieved better than 3.4 million views.

Our excessive takeaway

Adobe locations totally different people in the center of the movement, lauding the heroic actions of others with a turning into tribute. It succeeds on account of it feels actual and heartfelt. Can you create films that do the similar in your viewers?

Social media content material materials promoting examples

Social media platforms current the fitting place to be creative, fulfilling, be part of alongside together with your viewers, and share your values — in addition to your providers or merchandise. Listed below are some excessive examples of social media promoting from a diffusion of producers every large and small. 

9. Burger King’s Social Media Switch

Content marketing examples - Burger King

Burger King could not always get their social media correct, nevertheless this emotional plea targets at supporting totally different restaurant chains and unbiased firms in the course of the pandemic and lockdown. It appeals on account of it is stunning, significantly after they ask you to order from McDonald’s:

Why we favor it

It’s slightly bit gorgeous — and due to this, it obtained a sturdy response. With better than 40 thousand likes on this Instagram submit alone, it clearly resonated with most people. 

Our excessive takeaway

Burger King confirmed its human facet and put solidarity ahead of brand name identify pleasure. It’s an fascinating technique and will encourage some ideas. Can your mannequin carry emotion into your social media content material materials promoting?

10. Seed Probiotics — a New Approach to Talk about Science

Seed Probiotics is a microbial sciences agency that targets to reinforce human and planetary effectively being using probiotics.

The mannequin’s content material materials promoting approach leverages Instagram and affords a grasp class in connecting with engaged followers and offering helpful knowledge. 

Why we favor it

Microbial sciences isn’t an ordinary Instagram matter, however Seed has over 130 thousand followers on their Instagram page. What Seed does merely good is their method of taking part communities — be it influencers working with the mannequin or the exact prospects. We moreover like the reality that Seed has a “ university for influencers” — to grow to be their promoter, you might current your dedication to be taught. 

Content marketing examples - Seed

Our excessive takeaway

Even micro organism look good in selfies. Additional critically, the tutorial nature of the content material materials has struck a chord with a health-conscious viewers. How can your mannequin marry education with social media content material materials effectively? 

11. Cat Explicit individual — Embracing UGC

Cat Person has a clear price proposition — “Better food, better beds, better bowls. Delivered.” Nonetheless it’s the user-generated content material materials on Instagram that principally will get your consideration.

Why we favor it

Content marketing examples - Cat Person

Everybody is aware of the net was made for sharing cat footage. On this case, Cat Explicit individual encourages people to ship in footage of their very personal cats — in many cases, having enjoyable with Cat Explicit individual merchandise. The mannequin’s feed is vigorous however in addition uncover merely how often the brand is tagged. 

Our excessive takeaway

In case your B2C enterprise lends itself to photos, working a social media content material materials promoting advertising and marketing marketing campaign that encourages people to tag your product on Instagram is an superior technique to enhance attain and mannequin consciousness. 

12. Linkedin Worldwide Girls’s Day

All through the pandemic, ladies have misplaced just about twice as many roles as males, in retaining with LinkedIn. The social media platform not solely launched this to our consideration however in addition impressed its neighborhood to assist and “celebrate the women in their careers for International Women’s Day” by sharing this video.

Why we favor it

It’s not merely in regards to the 1.5 million views this video generated — LinkedIn highlights neighborhood, helps a set off, and shares precise voices. It’s a great occasion of social media content material materials promoting in our books.

Our excessive takeaway

Social media is an ideal place for a mannequin to share and reveal its values. It may be used to concentrate on vary and generate consciousness and engagement spherical a set off that’s important to you. Whereas it could not carry in the leads immediately, an incredible video like this might undoubtedly affect your mannequin positively in the long term.

B2B content material materials promoting examples

B2B producers often have a razor-sharp price proposition, content material materials approach, and mission assertion — and when it comes all through in content material materials promoting, it’ll in all probability have a huge impact on lead period. Listed below are some producers that take B2B content material materials promoting very critically definitely. 

13. Lattice — an HR Group Hub

Content marketing examples - Lattice

Lattice’s tagline — Sources for Folks — is apt. The human resources-focused service affords HR teams the people administration devices they need to do their jobs. The site locations their weblog and webinars in pleasure of place, with a rich library of resources.

Why we favor it

With over 278 thousand backlinks and better than 130 thousand pure site visits, in retaining with Semrush info, Lattice is clearly producing content material materials that resonates with its viewers. 

Content marketing examples - Lattice_website stats

Our excessive takeaway

Wise suggestion, quite a few weblog courses, clear design, and a neighborhood focus have given Lattice an infinite profit over their rivals.

14. Wistia — promoting software program program and content material materials manufacturing unit

Content marketing examples - Wistia

Wistia creates promoting software program program, educational video series, and content material materials to help people develop their firms. Its B2B video content material materials promoting dives deep into fascinating topics, capturing its viewers’s consideration and succeeding in creating an real video content material materials hub that brings people once more time and time as soon as extra. That’s no small feat.

Why we favor it

Wistia has constructed an evergreen video content material materials hub with a lot of ongoing displays, staying true to the company’s mannequin essence. By leveraging what they will do biggest — video promoting — the company is developing authority and perception amongst larger audiences.

Our excessive takeaway

Wistia owes its spectacular mannequin presence to top quality video and fascinating educational content material materials. How will you help your viewers receive their targets by way of top quality video content material materials promoting?

15. Microsoft and Spirion 

Spirion’s whitepaper that features Microsoft demonstrates “The ultimate combination for enabling end-to-end data security and privacy.” It affords a deep dive into the topic, with eye-opening stats for anyone working in info security. The report goes on to make an outstanding argument for why present knowledge security choices aren’t presently environment friendly enough.

Why we favor it

The whitepaper has clearly carried out its job, resonating with the viewers and compelling them to movement. In response to the company, this advertising and marketing marketing campaign has generated over $3.4M in the product sales pipeline.

Our excessive takeaway

Genuine evaluation coupled with helpful insights is often a goldmine of information in your B2B prospects. While you’re fixing an precise downside for them on the same time, then it’s a promoting tactic which will work properly for you. 

16. Unbounce Landing Net web page Analyzer

Content marketing examples - Unbounce

Unbounce has created a helpful B2B helpful useful resource, serving to firms analyze, get options and optimize their landing pages. The Landing Page Analyzer is one factor that may be utilized a lot of events and always affords price. 

Why we favor it

The software program is an outstanding B2B utility and displays potential consumers what Unbounce can do for them in an interactive method. The software program has generated 980 backlinks as of May 2021, in retaining with Semrush info. 

Our excessive takeaway

Offering your viewers a wise software program that solves an precise downside generates curiosity, shares, and repeat web site guests. It’s going to probably flip into an evergreen lead magnet and hyperlink magnet in your mannequin.

B2C content material materials promoting examples

These producers know their market inside out. Uncover these examples and get some inspiration in your private B2C content material materials promoting.

17. Parsley Nicely being Guides

Parsley Health Guides help people resolve quite a few factors related to effectively being and wellness with informative, seen content material materials. This could be a good occasion of how B2C producers can use content material materials promoting for individual acquisition in any respect funnel phases.

Why we favor it

The guides embrace ebooks, primers, films, and suggestion from professionals, amongst totally different objects of content material materials. Parsley Nicely being has positioned itself as a dependable skilled and clearly outlines what you’ll get for many who receive their content material materials. One different important attribute is the transient (email correspondence solely) varieties, which might improve the conversion costs.

Our excessive takeaway

Combine fully totally different media to attraction to your fully totally different viewers segments and create a balanced combination of gated and ungated content material materials affords.

18. Tomorrowland Throughout the World 

Tomorrowland is a dwell music pageant that went digital in 2020, after the pandemic hit. The sooner yr, it hosted 400 thousand attendees. After Covid-19 pressured the organizers to cancel its widespread face-to-face experience, it ran a selected, Tomorrowland Throughout the World. Music followers all everywhere in the world have been able to attend on-line and watch from the comfort of their very personal properties. 

Why we favor it

The event better than doubled its widespread attendance, attaining over 1 million virtual festival-goers who liked a 2-day digital pageant with 8 phases and over 60 artists. No matter being a traditionally dwell event, Tomorrowland went by way of a 360-degree shift whereas staying true to its essence.

Our excessive takeaway

Tomorrowland gives its audiences quite a lot of leisure price and is rewarded in flip with fantastic engagement. It’s an incredible occasion of how producers can adapt to the altering environment and maintain delivering good experiences to their prospects, it would not matter what.

19. Lemonade Insurance coverage protection

Lemonade Insurance coverage protection has a full-on content material materials promoting plan, defending social media channels and operating a weblog. Its site is score for better than 30.4K key phrases in the US as of May 2021, in retaining with Semrush info. Nonetheless, that’s not what we’re most in. The company stands out amongst totally different insurance coverage protection firms with a self-professed obsession with art work.

Why we favor it

Content marketing examples - Lemonade Insurance

To assist its art work insurance coverage protection enterprise line, Lemonade created content material materials hubs that features artworks of latest artists — along with an Instagram account and a Medium page. Its #ConnectedByLemonade advertising and marketing marketing campaign commissions worldwide artists to create art work using the mannequin’s signature pink color. Describing the initiative as “a chance to explore and celebrate creativity in all its forms”, it undoubtedly captures the creativeness. 

Our excessive takeaway

Lemonade asks you to “forget everything you know about insurance” on its homepage. This advertising and marketing marketing campaign undoubtedly embodies that core mannequin price — being fully totally different. It creates content material materials that evokes, generates buzz and, in doing so, presents a totally new imaginative and prescient of an insurance coverage protection agency. How can your content material materials current your values and ingenious facet?

Ingenious content material materials promoting examples

Off the wall and fulfilling, these content material materials promoting examples will get you inquisitive about what you’d create in your site visitors. Merely bear in thoughts: It’s all fulfilling and video video games until you unintentionally destroy a planet. 

20. Eaton — My IT Galaxy

Content marketing examples - Eaton

Who hasn’t secretly wanted to assemble their very personal planet? Or rule their very personal galaxy? That’s what Eaton lets you do. This creative and interactive interface is among the many most seen content material materials promoting examples on our guidelines and allows you to fiddle and grow to be a world-maker. 

Why we favor it

The company did it biggest to create an incredible individual experience with this software program and the complete thought is creative and bizarre. Additional to the aim, it’s made for IT execs and this mannequin is conscious of its viewers properly. Subsequent time you’re feeling like a extreme B2B mannequin can’t get out of the sphere, take into accounts this occasion!

Our excessive takeaway

Usually your prospects merely want to have fulfilling — and very shareable content material materials like this gives a viral top quality to your site. 

21. Canva being creative (as soon as extra)

Content marketing examples - Canva 2

Positive, it’s Canva as soon as extra — this time with a creative content material materials promoting occasion. We beloved this attribute that allows you to generate a color palette from your own photos. 

Why we favor it

Color thought should not be for the faint-hearted — and most of us often usually are not designers. The generator makes Canva even easier to utilize — and diverts people away from competing selections that don’t present such useful devices. Moreover, the net web page had 3,500 backlinks and generated better than 196 thousand pure net web page views a month as of May 2021, in retaining with Semrush info.

Content marketing examples - Canva stats 2

Our excessive takeaway

Marketing isn’t practically displaying some great benefits of your product, or educating people. It may be about decreasing friction and making their lives slightly bit bit easier. That generates curiosity, backlinks, and affect. Take heed to your prospects — what are their excessive ache components? Can you resolve them with a software program like yours?

22. Drift RevGrowth Summit

Content marketing examples - Drift

Drift’s RevGrowth Virtual Summit is full of large commerce names. It establishes expertise, authority, and trustworthiness for the site. Not solely is that this good for the mannequin, nonetheless it’s moreover fantastic for net optimization. 

Why we favor it

In 2020, Drift confirmed how adaptable it was in the face of Covid-19. Unable to run its widespread dwell event HYPERGROWTH, it took the conference on-line, inviting 19 totally different companies to present alongside them. It seen quite a lot of success, web internet hosting better than 8,500 contributors. 

Our excessive takeaway

Conferences and events are an environment friendly technique to generate press, commerce capital, and credibility. Drift has carried out a formidable job in partnering up with totally different companies to ship a model new conference beneath tough conditions, bringing all of it collectively in merely over a month. 

In an in-depth guide to running a virtual event successfully, Drift’s Director of Events Janna Erickson recommends making sure you present content material materials and price to the viewers. She moreover explains it’s important to have rapport alongside together with your companions and that you have an identical viewers or excellent purchaser profile. On the same time, you need watertight lead-sharing agreements and a robust info security protection in place. 

23. Lenovo Purchaser Tales 

Content marketing examples - Lenovo

Lenovo does an incredible job showcasing its Beam Suntory customer story — highlighting the best way it serves them in the tactic; defending the company’s goals of staying true to customized, whereas moreover reworking their experience by altering outdated infrastructure.

Why we favor it

Instead of selecting a further typical case look at, Lenovo makes use of video and sound to draw you into the story. Pretty unusually, you moreover hear the patron speaking as you scroll. It undoubtedly captivates curiosity and retains you on the net web page.

Our excessive takeaway

Telling your purchaser tales in an real method and harnessing the power of sound, video and compelling pictures engages your viewers. 

Working a weblog content material materials promoting examples

These operating a weblog content material materials promoting article examples will encourage you to sit down and start writing — we’re constructive of it!

24. REI Co-op Journal — grabbing the best of the funnel

Content marketing examples - REI

Leisure Instruments, Inc. (REI) is a co-operative and ecommerce retailer for people who have the benefit of dwelling their lives and collaborating in sports activities actions outside. Shifting previous their product pages, their weblog has extreme pure search web site guests, reaching 347.4 thousand on the weblog month-to-month, in retaining with our analysis. 

Why we favor it

That’s one amongst our favorite ecommerce content material materials promoting examples. It’s a content-heavy web site, with better than 167.5 thousand backlinks pointing to the weblog as of May 2021, in retaining with Semrush info. It affords price and grabs the best of the funnel viewers by harnessing high-volume search phrases and offering in-depth knowledge.

Content marketing examples - REI stats

Our excessive takeaway

Key phrase evaluation and understanding of the topic areas your viewers is in will present assist to grab these pure visitors.

25. Typeform — an incredible mannequin voice

Content marketing examples - Typeform

Typeform is a SaaS on-line variety maker. The Typeform blog affords sturdy digital promoting content material materials writing examples defending startups, enterprise, and tech, amongst totally different fascinating topics. Its tone in express might be very fascinating and succeeds in being straightforward to know, nice, and useful — this makes it stand out in a world of jargon-heavy B2B companies.

Why we favor it

Typeform affords helpful B2B content material materials, makes use of multimedia, and has an fascinating design. Boasting over 52 thousand month-to-month pure visits on the weblog alone as of May 2021, it’s undoubtedly properly established. 

Content marketing examples - Typeform

Our excessive takeaway

An infinite variety of top-of-the-funnel content material materials ensures that Typeform every appeals to a returning viewers and picks up new pure visitors.

26. Zendesk — a formidable content material materials hub

Content marketing examples - Zendesk

Zendesk’s mission is all about making buyer assist larger — an fascinating proposition for lots of producers. Its blog boasts a wealth of guides, how-tos, and wise articles. 

Why we favor it

We adore it. Zendesk’s broad variety of codecs meets a diffusion of viewers desires — and, due to this, it generates over 178 thousand in month-to-month pure web site guests, in retaining with Semrush info. 

Content marketing examples - Zendesk Stats

Our excessive takeaway

Zendesk’s content material materials is in-depth, structured for readability and choices a variety of illustrative infographics, quote call-outs, and social media embeds. Can you adjust to their lead and building your blogs and introduce visuals to keep up people learning to the tip?

We have got checked out some unbelievable examples of content material materials promoting success, nevertheless new content material materials promoting examples are always rising. When it includes preserving in the loop with what totally different people are doing you will need to know the place to indicate to look out inspiration.

We listed quite a lot of advisable sources that we love who each share varied sorts of content material materials regularly. If nothing else, they’re good places to kickstart inspiration:

Taking your content material materials promoting to the next stage

Good content material materials promoting approach takes a deep understanding of your prospects, a search engine optimisation approach, fantastic writing and manufacturing — and a steady distribution. 

Nonetheless for many who make investments the time, energy, and property into developing an environment friendly content material materials promoting machine, you will reap the rewards in the long term. Much like numerous the producers now now we have featured in this guidelines of 26 biggest content material materials promoting examples for 2021.

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