21 Stunning 404 Pages to Convert Lost Visitors [2021]

21 Stunning 404 Pages to Convert Lost Visitors [2021]

Share on facebook
Share on twitter
Share on linkedin
Share on telegram
Share on whatsapp

Get Stunning Website in just 30 days

Services on: Website Design & Development | Website revamp | SEO | Social Media Optimization | Digital Marketing 

What if we instructed you that your 404 error web page might really enhance your conversions and enhance income?

We all know it sounds too good to be true. However with some effort crafting the fitting 404 web page design and correct optimization, you’ll be able to flip misplaced guests into loyal prospects.

On this submit, we’re going to cowl 21 of the most effective 404 pages we’ve seen. Plus, we’ll clarify why they work.

Earlier than we dive into the listing, although, let’s get clear on what 404 pages are and why they’re so essential to your digital advertising technique.

What Is a 404 Web page (& Why They Matter)

404 pages are designated pages that your guests will land on after they enter or click on a defective URL associated to your web site’s area.

So, for instance, when you had been in search of a particular web page on OptinMonster however misspelled the URL, you’d land on this web page:

optinmonster 404 page example

The consumer would immediately know they’ve landed within the flawed spot and are given choices for the place to go as a substitute.

Within the instance above, the consumer might both go to the House web page, the Contact Us web page, or use the navigational search bar to go the place they’re in search of.

404 pages are essential to maintaining consumer expertise (UX) excessive throughout your web site. As you develop your web site, your hyperlinks might change or break over time.

As customers click on to navigate by way of your web site, they might land on one in every of these defective hyperlinks. In case your web site doesn’t have a 404 web page, you’ll be able to doubtless say goodbye to that potential lead without end.

However WITH knowledgeable 404 web page, you’ll be able to redirect customers the place they need to go. From there, you’ll be able to information them down your gross sales funnel to create extra loyal prospects and enhance gross sales.

And to create your individual customized 404 pages, we advocate utilizing SeedProd:

SeedProd landing page creation tool homepage-min

SeedProd is fingers down the BEST 404 web page and touchdown web page builder for WordPress. It’s simple to get began and doesn’t require any code in any respect.

That’s as a result of this plugin comes with ready-made 404 web page templates and a visible drag and drop builder. Actually anybody can create skilled and high-converting 404 pages that redirect customers and enhance UX.

Plus, you’ll be able to add quite a lot of highly effective parts to your 404 pages, together with optin types, featured merchandise, CTA buttons, FAQ sections to reply buyer questions, and extra.

Whenever you’re utilizing SeedProd, you don’t want to be knowledgeable designer (and even be “tech-savvy, for that matter). As a substitute, you’ll have the opportunity to create beautiful 404 pages in minutes.

Need to attempt it out your self? Click on right here to begin your 100% risk-free SeedProd account right now!

And for some added inspiration, we’re going to take a look at 21 of the most effective 404 error web page examples we are able to discover.

Greatest 404 Web page Examples

1. OptinMonster – 404 Web page Instance

optinmonster 404 page example

Why it really works:

We’ve already caught a glimpse of OptinMonster’s 404 web page earlier within the submit. However because it’s such an easy instance, we’ll begin the listing right here.

Once more, the primary spotlight of this web page is how purposeful it’s. The customers have 3 choices. They will both go:

  • Again to the House web page
  • To the Contact Us web page
  • Navigational search bar

However the aim is at all times the identical: maintaining customers on the OptinMonster web site.

And we are able to say with expertise that this web page does what it was made to do.

2. WPForms

wpforms 404 page example

Why It Works

Right here’s one other instance of a stripped-back 404 error web page instance. It makes use of playful language (“whoops”) and invitations customers to navigate the positioning with their search bar.

Customers aren’t given too many choices, as that may be overwhelming, they usually can nonetheless navigate the positioning with the primary header menu on the prime of the web page.

One factor we would enhance, nonetheless, is including a CTA button or hyperlink to give customers simpler entry again to the homepage.

In any other case, this can be a glossy {and professional} 404 web page instance that we all know works.

3. Pixar

pixar 404 page example

Why It Works

When it comes to creativity, Pixar stands far other than the remaining. That’s why it must be no shock that they’ve a enjoyable, inventive, and interesting 404 web page instance.

What’s attention-grabbing right here is that they don’t have a navigational search bar for customers to discover what they’re in search of.

In that division, websites like OptinMonster or WPForms have the higher 404 pages.

However Pixar’s web page is supposed to make the consumer smile, they usually actually accomplish that.

With one of many characters from their film Inside Out, they play with how irritating it may be to land on the flawed web page. Then individuals can use the primary menu on the prime of the web page to return by way of the positioning.

4. Disney

404 page example from disney

Why It Works

Identical to we noticed with Pixar, Disney’s 404 web page is completely on-brand.

In reality, as you’ll be able to see, it comes with animation from their hit film Ralph Breaks the Web.

It’s an effective way to suck customers again into the Disney Universe. Plus, they’ve a navigational search bar (not like Pixar) to assist their viewers discover what they’re in search of.

5. Netflix

netflix 404 page example

Why It Works

Netflix has a enjoyable web page from one of many movies they provide, Lost in Area. It’s an excellent match contemplating the explanation individuals have landed on the web page.

The principle factor to discover right here is the large CTA button within the center: Netflix House.

That redirects customers again to the homepage so Netflix customers can discover the web page or film they’re in search of.

Once more, one thing so simple as including a button again to the homepage is greater than sufficient to enhance UX from a 404 error web page.

6. Hulu

hulu 404 page example (1)

Why It Works

One other instance for a 404 web page comes from Netflix’s rival: Hulu.

What’s attention-grabbing about this web page is how stripped down it’s. There aren’t any colours, and there’s just one button that claims “OK.”

Whereas this button takes customers again to the homepage, it’s not clear from the copywriting that that is the place the consumer is headed.

But when a mega-brand like Hulu is doing one thing, likelihood is that it’s as a result of it really works.

7. Nerf

nerf 404 page example

Why It Works

Nerf has an in depth 404 web page with a enjoyable graphic and a big CTA button that claims “Go to Brands.”

It additionally explains why the consumer landed on this web page (“the link is either outdated or has changed”). This rationalization is useful for his or her audience: older youngsters.

That is vital as a result of that age group is probably going much less conversant in a 404 web page and possibly received’t know what it’s.

With an added rationalization about why the web page isn’t working, youngsters and adults alike can redirect themselves to Nerf’s product line.

8. Tripadvisor

tripadvisor 404 page

Why It Works

Tripadvisor has a enjoyable and animated 404 web page instance.

The copywriting jokes about having misplaced the web page however not your baggage. That is completely on-brand for the journey web site, and it invitations the consumer to navigate to 4 most important sections of their web site:

  • Accommodations
  • Eating places
  • Issues to do
  • Trip leases

This is a wonderful manner of re-engaging the consumer and serving to them additional plan their subsequent trip.

9. Fixed Contact

constant contact 404 page example

Why It Works

Fixed Contact makes use of extra casual language that resonates with their audience (youthful startups and digital entrepreneurs).

The not-so-buttoned-down language will get that throughout shortly with, “Things are not awesome anymore.”

They then give customers a fast manner to get again to the homepage.

One factor we’d repair is the language surrounding the CTA. It says, “You can go back, or try one of the links below.” However after that, there’s just one hyperlink the consumer can select.

If redone, it might be good to change the copy across the CTA or to present extra hyperlinks for customers to observe.

10. Slack

slack 404 error page example

Why It Works

Slack made a complete animated background for his or her 404 error web page.

This can be a good way to maintain the consumer engaged and allow them to keep in your web site a bit of longer. In addition they have a hyperlink that takes customers again to the Assist Heart, although there is no such thing as a button to get again to the homepage.

However they do present a number of hyperlinks within the footer menu that may assist customers navigate again to the web page they’re in search of.

11. Lego


Why it really works:

Not solely is Lego’s 404 web page 100% on-brand, however it’s additionally enjoyable and simple to perceive. There’s no technical wording and no reference to a “404 error” that some people might not perceive.

All of your customer wants to know is that they didn’t get the web page they wished. They don’t actually care concerning the why; they simply need a resolution.

12. E-mail Heart UK

email center uk 404 error message 1

Why it really works:

E-mail Heart UK makes use of a two-part 404 web page that takes the entire blame from the customer, giving customers a enjoyable manner to work out their 404 frustrations.

You’ll additionally discover that this web page doesn’t blame the consumer for the issue. As a substitute, they’re apologetic.

They flip the web page right into a recreation that blames the developer for an error. Whenever you click on the individual you need to hearth, you get a follow-up web page that appears like this:

email center uk 404 error page 2

This can be a manner to flip your 404 web page into a bit of recreation that will increase engagement AND the consumer expertise.

13. List25

list25 best 404 pages ever

Why it really works:

This 404 error web page from List25 is good and so on-brand it hurts.

A significant consumer expertise design greatest follow is to present clarify what went flawed when delivering an error message. List25 affords 25 explanations – some critical and a few in jest.

They’ve a search bar on the prime so guests don’t have to scroll all through the listing, however we’re fairly certain that the majority List25 guests are going to anyway.

14. Brett Terpstra

brett terpstra 404 page example

Why it really works:

One of the vital annoying issues about 404 error pages is that they will sign a lifeless finish. If the web page isn’t well-designed, you could find yourself with nowhere to go subsequent.

Brett Terpstra’s 404 web page offers a listing of posts containing key phrases associated to the hyperlink you had been attempting to entry. The posts are linked making it simple and quick to navigate to them.

The web page isn’t showy, however it’s exceedingly helpful.

15. Steve Madden

Steve Madden 404 page

Why it really works:

Steve Madden’s 404 web page affords up choices to misplaced guests. The search field is a superb addition to any 404 error and providing a couple of other ways of getting assist lets guests know that they’re listening.

In addition they embody hyperlinks to different standard merchandise to distract guests from what could possibly be a really irritating expertise. Sneaky and efficient.

Assist your misplaced guests out together with your 404 error message textual content and design. Together with among the concepts beneath can encourage guests to proceed searching and looking, extending their time in your web site.

Some issues to embody in your 404 web page design:

  • Menu navigation
  • A hyperlink again to the homepage
  • A hyperlink to your sitemap
  • A search bar
  • Hyperlinks to standard posts

And with SeedProd, you’ll be able to simply show merchandise in your 404 error web page. Merely drag one in every of SeedProd’s customized WooCommerce blocks and drop it into place.

add product grid to 404 error page with seedprod

You may select from blocks like merchandise grid, sale merchandise, top-rated merchandise, and extra.

16. 9gag

9gag best 404 page ever

Why it really works:

9gag’s 404 web page has one goal: to get you to obtain their app. They don’t even fake to need anything.

Including a full web page of the favored Pulp Fiction Travolta gif within the background is a enjoyable contact!

And ease is essential right here.

Sure, we simply talked about providing up methods to maintain your guests searching, however don’t overwhelm them with too many choices, both.

17. Path

path simple 404 page design example

Why it really works:

Path’s 404 web page is easy and easy. They don’t need to have damaged hyperlinks and lacking pages so they provide guests the choice to contact Path assist to report it.

Discover that Path additionally features a navigation footer in case the customer doesn’t need to report the issue and would fairly browse round. This offers the facility again to the customer and helps to ease their frustration.

The aim right here is to give guests an opportunity to report the issue.

You are able to do this in a couple of methods. You may maintain it easy like Path and embody the choice to contact assist. An alternative choice is to use a suggestions kind.

18. IMDB

IMDB 404 page

Why it really works:

IMDB reveals guests a film quote on their 404 web page.

The branding is delicate right here. There aren’t any film posters, no trailers competing for the customer’s consideration. IMDB merely affords up a film quote, a hyperlink to the positioning’s homepage, and a hyperlink to the quoted film.

When designing your 404 error web page, make sure that to keep model familiarity.

Reasonably than disorienting your customers, it will likely be reassuring for them to expertise the identical model that they’ve come to know and love.

19. Everipedia

Everipedia 404 page branding

Why it really works:

Everipedia’s 404 web page is the whole lot its guests would anticipate from a web based encyclopedia. This reminds guests why they love the positioning and maintain coming again.

TED speaker and marketer Renny Gleeson stated of the 404 error web page, “A simple mistake can tell me what you aren’t. Or remind me why I love you.

Use your 404 web page to remind guests why they love you. What’s your distinctive worth proposition? What units you aside out of your rivals?

Should you can shortly reply that out of your 404 pages, you’ll be set to convert your misplaced guests into paying prospects.

20. Heyzap

Heyzap 404 page game

Why it really works:

Who doesn’t love to play video games?

Heyzap’s 404 web page provides an interactive ingredient that may maintain guests entertained and engaged on the positioning for some time. Perhaps even lengthy sufficient to recover from their frustration of touchdown on an error web page within the first place!

No, you don’t have to develop a recreation. However do think about including an interactive ingredient to your web page.

Including an interactive ingredient offers your web site’s guests one thing to do in your 404 error web page. This will increase time on web page and reduces bounce charges, each vital for maintaining your web site in Google’s search outcomes.

21. Amazon

amazon 404 error page example

Why It Works

If an organization like Amazon is having enjoyable with their 404 web page, which means you in all probability ought to, too.

Amazon begins by apologizing in massive, daring letters. It then redirects customers to Amazon’s homepage OR permits customers to meet “the dogs of Amazon.”

This lighthearted redirect is an effective way to maintain individuals on their web site for longer. In spite of everything, who doesn’t love canines?

And that’s it for right now! These have been 21 of the most effective 404 web page examples that you need to use to create your individual 404 pages right now!

We hope you loved this submit. Should you did, you’ll undoubtedly need to take a look at the next assets:

  • How to Simply Create Touchdown Pages in Below 5 Minutes
  • 38 Touchdown Web page Creation Instruments to Get Extra Conversions
  • The Anatomy of the Good Touchdown Web page

These articles can have the whole lot you want to create higher and higher-converting touchdown pages in your web sites.

Courtesy: Source

#Stunning #Pages #Convert #Lost #Visitors

Share on facebook
Share on twitter
Share on linkedin
Share on telegram
Share on whatsapp


Chennai's Best Website Design & Development hub. We create Professional stunning WordPress websites and doing Digital Marketing to scale up your business.

Latest Articles

Happy to help you